Since the dawn of the digital era of advertising, the phrase “omnichannel” marketing has been widely used. However, this isn’t one of those overly sophisticated and useless jargon terms that marketers use to make themselves appear smarter than they are…
Omnichannel marketing aims to reach out to your consumers and meet their requirements across several channels. You are adding touchpoints to your marketing strategy and generating enough high-cut-through media to achieve your main company goals. In certain circumstances, its awareness, intent, sales, recognition, retention, or all of the above.
To accomplish this, you’ll need to develop a consistent consumer experience across your media platforms, promoting interaction and raising brand recognition. However, for this to work, we need to know which media outlets will work best for you…and when. Smart insights’ customer engagement chart below perfectly illustrates this.
The advantages of omnichannel marketing include:
- Insight into the data: This gives your company a comprehensive perspective of your efforts, allowing you to understand what works, what doesn’t, and what to do next.
- Cost-Effective: Although omnichannel strategies need many media channels, they are more cost-effective since your campaign is more fluid and multi-faceted, driving home your objectives more effectively than dumping a large sum on one channel.
- Increases brand remember and awareness: While a large-scale television campaign can get your company seen and discussed, you must address all ends of the conversion funnel. To begin, TV, radio, programmatic, and display provide a larger awareness scale. Then, using sponsored social channels to encourage thought and direct channels like PPC to encourage action.
While many people mistakenly believe that multichannel and omnichannel campaigns are the same, they are not.
They are both built on the same idea of engaging customers across many channels. Whereas the multichannel focus on individual channels and how to use them, omnichannel considers the customer journey and how it translates across numerous media channels, resulting in a unified experience for the consumer as they travel between them. A touchpoint with your brand occurs every time a user engages with your ad throughout your omnichannel route.
Running an omnichannel marketing campaign, on the other hand, is a difficult task. There are a lot of moving elements, so it’s critical to know who your audience is and how each media channel influences the performance of others. It’s critical to have experts in this industry.
At Redberries, we ensure that everyone on our staff is up to speed on important market knowledge, has received training on key platforms, and understands how to acquire paid media successfully. To learn more about omnichannel marketing and to launch your own campaign, visit our website.