Your first thought might be that the web design agencies is exaggerating the value of their work. And in most cases, you may be correct. However, we are talking about a few clients significantly impacted by a website redesign because the changes run deep within the organization. So, what is website redesign?
What is a Website Redesign?
A complete website redesign entails rebuilding your website from the ground up, from the code to the appearance, functionality, and user experience. A website redesign, like renovating your office or shop, will improve the look and feel of your site, enhance it with new features, and ultimately drive better business results.
You can also choose to redesign only the backend or frontend components of your website (the backend is the code that powers your website’s functionality, and the frontend is the visual interface that visitors interact with).
What are the 3 Reasons to Redesign your Website?
1- The website redesign process scrutinizes your entire marketing campaign.
Redesigning a website is at the heart of any company’s marketing efforts. The process of planning website changes raises concerns about current marketing initiatives, such as the disparity between digital and traditional marketing spending, the evaluation of existing channels, and the exploration of additional digital marketing channels.
2- The more processes the website affects, the greater the organizational change.
At first glance, it appears that a website redesign would only affect marketing and sales. However, a well-designed modern website can disrupt many functions, including HR, Quality, Customer Support, and, in some cases, Manufacturing.
How does this work? Websites nowadays rarely serve solely as information sources. They have forms and functionality that allow data to be sent to and from multiple departments. A well-developed career section can help the HR department, which can help Manufacturing by making high-quality hires. A strong inquiry section can revitalize sales and marketing. A well-designed feedback section can activate the company’s quality control department. Everything is now interconnected.
3- Nothing succeeds more than success—the significance of a successful website.
A great website can be transformed into a lead generation machine. When combined with an excellent digital marketing program, it has the potential to accelerate and multiply any company’s turnover and top line. We’ve seen it repeatedly: a revitalized website propels a company into the marketplace, where it begins to take market share. It creates a virtuous cycle that feeds on itself and transforms the company’s outlook.
What are the Benefits of the Website Redesigning?
You will probably evaluate the need for a website redesign based on its returns, as you would any other type of business expenditure, to determine if it is worthwhile.
Because a good website redesign requires a significant investment, here are three major business benefits that justify and help pay for it.
1- Better branding
An updated website will help to reinforce your brand’s consistency. With a modern design, your website will promote consumer trust and brand recognition, which is why a website redesign can do wonders for your brand-building efforts.
Potential customers who find your company online will evaluate the trustworthiness of your company based on the overall design and quality of your website.
First impressions are essential, and your website’s design influences them 94% of the time.
If your website appears cheap and out-of-date, does not function properly, or provides a poor user experience, it may turn off potential customers.
On the other hand, a website redesign helps to keep your business relevant and enhances your brand image with a strong impression.
2- Improved search engine rankings
A well-designed website also means improved SEO. Your website’s redesign should consider search optimization from the code to the final responsiveness.
Finally, your site’s redesign will help you climb the SERPs, resulting in more organic traffic.
Furthermore, once people click on your link and visit your modern website, they are more likely to stay. Visitors will browse through your site and check out more pages if your site structure is optimized, lowering your bounce rate.
Finally, a well-designed website can attract more backlinks, giving you a strong push for even higher Google rankings and more referral traffic.
3- Enhanced information flow
The primary goal of your website content and information is to help potential customers learn more about your company, products/services, and, ultimately, close deals.
Whether it’s information about your company, your founder’s story, or simply educating them on your products and services, the primary goal of a website is to provide information that allows visitors to take the desired action (conversion).
Of course, people expect to have the information they always need right in front of them. And an optimal information flow is required to persuade visitors to consider your offerings and become paying customers.
After all, you’re probably aware that your website is the foundation of your company’s digital presence and that it has a significant impact on your brand and its perception. Maintain consistency across all of your marketing channels and customer touchpoints to become instantly recognizable (including your website).
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