Paid Ads

Paid Search for Small Businesses: Is it worth?

PPC was once ideal for small businesses. It enabled them to compete with far larger

How Much Do Google Ads Cost? A Complete Budgeting Guide

Introduction Any big decision comes with some budgetary constraints in place. Even with a lavish

Product Listing Ads (PLA’S) – An Undisputed Brand Advantage

Enter any product in the Google search engine  “wireless headphones”, “Dubai office chair” or “running

How Can Programmatic Advertising be Dangerous?

How marketers contact viewers has been transformed by programmatic ads. Using tools like Ad Exchanges,

Beyond the Bottom Line: Holistic Metrics for True Marketing Success in the UAE

Ask most business owners in the UAE how their marketing is performing, and you’ll get

Google Confirms Ending Sidebar Ad Placements in Google Adwords

Google has always been the game-changer. Be it Google Adwords or beefing up the search

Lead Generation – UAE Companies are missing the point?

Speed is what pays in Dubai’s business scene, but wastage doesn’t. Each month, companies in