A/B Testing – The End or The Beginning?
Is advertising a guess and win game where designers, copywriters, and creative directors assume a desired connection with the audience?
Well, No! Long gone are the days when a lot of guesswork and assumptions defined an advertisement, a website layout, a mobile application interface, or even a social media post. With lots of moolah involved in digital marketing spends, major ad agencies in the UAE are now relying on A/B testing. Be it achieving desired marketing reach, connecting with the audience or gaining RoI, A/B testing is the go-to-process these days. Today, let us explore the nitty-gritty of A/B testing or Split Testing and find out how this process adds precision to the digital marketing initiatives.