The distinctions between Google Analytics and website visitor monitoring software will be discussed in this post. We’ll also try to illustrate why, even with Google Analytics, a tracking program is still required.
Why Isn’t Google Analytics Enough?
There are currently over 2 billion web pages on the internet.
For obvious reasons, if a website is to prosper in such a competitive market, it must constantly update itself in accordance with user interests.
Because user interests differ from one company to the next, visitor monitoring software can assist a website in determining which organizations are accessing it. That’s something Google Analytics won’t be able to assist you with.
Visitor Trackers and Google Analytics are not the same things
B2B website visitor trackers and Google Analytics aren’t interchangeable. Both systems function in various ways and have different areas of concentration.
Google Analytics gives you statistical information. B2B tracker, on the other hand, assists you to determine which organizations are accessing your website.
If you run a sales website, B2B tracker software is crucial since it aids in direct sales prospecting and lead generation, which is recruiting prospects and nurturing them into prospective clients.
Google Analytics: How It Works
Google Analytics tracks website traffic and provides statistics to the website owner.
It organizes the data into several categories so that the website owner may evaluate their site from all angles.
To put it another way, Google Analytics responds to three questions:
How much and when do you see traffic on your website?
What are the origins of the visitors? Or, to put it another way, where did most of your website’s visitors come from?
Which pages/areas of your website do users spend the most time on?
To report the numbers of your interest, Google Analytics uses the following styles:
Google Analytics: A Critical Examination
Users of Google Analytics have endless customization choices, allowing them to grasp what is occurring on their website quickly.
There is, however, a catch.
Because these limitless possibilities allow the user to customize the platform to their liking, it adds to the complexity.
To fully profit from the platform, one must devote a significant amount of effort to learning various complicated aspects.
To recap, Google Analytics only gives statistical data for the webmaster to see. It takes no steps to help consumers enhance their online experience or turn visitors into buyers.
Tracking software for websites (B2B IP Tracker)
Website monitoring software/B2B IP tracking software monitors the IP addresses that visit your site, determines which organizations or businesses these IP addresses belong to, and reports the firms that have visited your site in a simple dashboard.
As a consequence, the tracker assists you in reaching out to the organizations that visit your site and interpreting their behavior on your site. You’ll be able to approach these firms knowing precisely what they’re looking for!
The Advantages of Website Tracking Software
Compared to Google Analytics, a B2B visitor tracker does a lot more work. Here’s a rundown of what it can accomplish for you.
- Prospecting for sales
The program aids in the identification of enterprises and companies that visit your website.
The tracker aids sales prospecting by assisting you in identifying relevant firms and their activity on your website.
- Identifying a Relevant Market
You can’t just hope that visitors will stumble onto your website.
A visitor monitoring program may help you determine the most promising sites to target your marketing efforts, making you more proactive in drawing traffic.
- Increasing Conversion Rates
Using visitor monitoring software improves your chances of turning visitors into paying clients.
You may communicate and follow up with the firms who visit your site now that you know who they are. This will help you increase conversions.
Features of a Website Visitor Tracker
The data analytics provided by the website visitor monitoring software is simple to understand. The following are the main analytics it gives:
- Total Number of Visitors
- Page Views in Total
- Total time spent on-site
- The Entire Visitor Experience
- Companies Organized by Channel
- Companies Sorted by Keyword
Returning vs. New Table & Graphic
The tracker improves sales by assisting you with:
- Integration into society
- Notifications in Real-Time
- Company’s LinkedIn Plugin
- Phone number, website address, and email address
- A common misunderstanding
- Website, IP monitoring software, can match IP addresses to businesses, but it can’t assist you in identifying the people that visit your site.
According to internet protocols and GDPR, this is because it is regarded as a data breach and wholly unlawful behavior.
Google Analytics vs. Website Visitor Tracker
Google Analytics is a tool that focuses on anonymous quantitative analysis.
It just provides numerical information about traffic and website visits. It can inform you how well your website performs and how far you’ve progressed over time.
The B2B visitor tracker, on the other hand, concentrates on qualitative analysis.
It enables you to identify at the very least the company that is responsible for your frequent visits. Furthermore, it assists you with steps to improve the visitor experience at your site and assist you in converting web views into clients.
What is the best tool to use?
Google Analytics and B2B visitor tracking software perform two types of jobs.
While Google Analytics can assist with quantitative analysis, B2B IP tracking software can assist with qualitative analysis.
Finally, consider combining the two techniques if you want to improve the performance of your website and, as a result, generate sales leads.