Any tool that can give you an edge over your rivals is worth a lot, and when you use a set of powerful methods together, you really can take your digital game to a whole new level. The resources listed below may be used by anybody who wants to learn more about how their website is performing, not only top-tier web development businesses. Some of the information collected from these tools can help you figure out what’s wrong but fixing the problems will still require the expertise of a web development firm.
Here, therefore, is a rundown of seven of the most useful tools you may utilize for your website; these will serve you well no matter what field you work in.
- Google Analytics
Any company that wants to get more involved in its marketing efforts, whether it be through affiliate marketing, email campaigns, etc., must have Google Analytics. One of the greatest benefits of living in 2023 is that web development agencies are no longer the only ones capable of tracking campaigns and measuring their efficacy in real-time.
Measuring daily traffic, where it comes from, how long people stay on your site, how often they leave, etc., are all very useful metrics that let you accurately judge how well your whole website is doing. Your newfound knowledge will guide you in allocating resources most effectively across advertising campaigns. Using Google Analytics is essential, so get it today if you don’t have it.
- SSL Certifications
Your search bar has an https:// prefix before the address. Any time this appears alongside a padlock icon, you can be certain that the website you are accessing has a genuine and up-to-date SSL certificate. Simply put, this certificate serves as proof that a particular website has been verified as legitimate. In 2023, it will be extremely detrimental to your online business if your website does not have an SSL certificate.
In 2023, it will be extremely detrimental to your online business if your website does not have an SSL certificate. Google now warns visitors who are going to visit a site that doesn’t have an SSL certificate that they may be at risk.
Furthermore, Google now considers the presence of an SSL certificate to be a ranking signal; without one, your site’s visibility in search engine results pages (SERPs) is likely to suffer. All of this adds up to a loss of visitors, customers, and trustworthiness if you don’t have an SSL certificate installed.
- reCAPTCHA
It is a free tool for your contact forms that stops spam bots by asking users to check a box or authenticate the subjects displayed in a set of images. You’ll save a ton of time in the long run if you take any steps to prevent the bots from clogging up your inbox and filter out your actual inquiries. So, use reCAPTCHA to avoid spam in your mailbox this year.
- SEMRush
To see what all the hype is about, try out SEMRush without spending a dime. This SEO analysis tool will show you where you stand in Google’s search results. Using the integrated keyword research and planning tools, you can determine which search terms will yield the best results for your website.
Broken links, missing or erroneous meta-data, and other problems will be brought to light by SEMRush. It also aids in analysing the competition and determining where keywords rank. As you probably already know, search engine optimization (SEO) is an essential part of developing a website in 2023, and this tool will provide you with a high-level assessment of your overall SEO performance.
- Hotjar
Improve your website’s conversion rate with the help of Hotjar’s heat map features. Hotjar can analyze your site’s traffic and pinpoint problem areas, call-to-action placement, and pages where clients may be losing interest and leaving because of it. Once you have this data in hand, you can go to a reputable web development agency like RedBerries and request that they adjust your site’s content to influence clients’ actions.
You may also use Hotjar to build up and launch polls on your site, gathering useful data that you can share with your web development team for use in future iterations of the site.
- Google My Business
Free search engine optimization software that lets you enter information about your company and its offerings. You may link to the single location where Google My Business gathers and groups all your reviews on your website. It’s a big aid in gaining the confidence of new clients.
While it’s true that optimizing and updating your site might take some time, keep in mind that your rivals are probably doing the same thing. You can’t afford to fall behind on something so easy.
- PageSpeed Insights
Customers are more likely to abandon a slow-loading site and go with a rival that provides a more satisfying experience. Use Google PageSpeed Insights, a free and simple tool that displays your site’s speed performance across several devices, to find out how long it takes for each to load. In addition, it will provide practical advice on how to enhance your site’s speed. SEO, conversion rates, lead generation, and user experience are all boosted by a swifter site, and satisfied consumers are more likely to share their positive opinion online and come back for more.
Conclusion
Stay at the top of your game by effectively utilizing these tools. If not, you will lose your competitive edge and become a part of history. To run a successful online business, use these tools wisely.