If you’ve ever waited for a slow site to load patiently and left before it could load properly, then you’ll easily understand the importance of website performance. Google also knows this and if a site is lagging behind, Google will not think twice before ranking it down. With the latest Google Page Experience Update, everything on your site will directly affect your search rankings. Be it the speed, stability, functionality, or interactivity; everything counts.
In such cases, working with a trusted web design and web development company in Dubai will open a world of hidden opportunities for you. So take their help when deemed necessary.
What Are Core Web Vitals and How Can They Matter So Much?
Core Web Vitals are the key metrics provided by Google to measure UX (user experience) is the most optimized manner. They reflect how stable, responsive, and fast your site feels for the real-time visitors. It comprises:
1- Largest Contentful Paint (LCP), which measures how long does the main content take to load.
2- Cumulative Layout Shift (CLS), which evaluates if there isn’t too much movement happening.
3- Interaction to Next Paint (INP), which basically tracks the effortlessness of the site to user interactions like taps and clicks.
All of these indicators are Core Web Vitals that help Google take the right and final call regarding your site being frustrating or pleasant to use.
How Can The Site Speed Possibly Affect SEO?
Page speed doesn’t necessarily mean convenience. It’s now become the official ranking factor that shouldn’t be taken lightly. Whenever users bounce from one site to another, Google takes it as a sign of poor experience provided to users, pushing your pages lower into the ground. Since nobody wants that to happen, a site should load within 2.5 seconds and provide users with exactly what they deserve and expect from you. You must have noticed that faster sites have many perks, like better engagement, improved conversions, and return customers. That’s why site optimization for SEO has become crucial for any web design company in Dubai waiting to get serious about results.
Some easy yet proven ways to optimize for Google Page Experience Update are listed below:
1- Work on your mobile page speed optimization and everything else will fall into the right place. Use responsive layouts with precise content to keep viewers engaged.
2- Shift your focus towards visual stability that many might ignore. Nothing frustrates users more than clicking something else and being redirected to somewhere else.
3- Reduce your average webpage loading time and optimize the site for interaction with quicker response times.
Why Should Dubai Businesses Care About This?
In a market as competitive as the UAE’s, a faster site takes the cake without even trying because of some other site being slow. To be honest, that’s the only and main difference between getting recognized and being completely forgotten with a poor site ranking. With the help of a specialized web development company in Dubai, you can also rank higher and become more attractive to your audience. At Redberries, you can engineer your site in the most iconic way possible, without having to worry about being left behind in the ranking race.
Conclusion
You might think that web performance is a technical aspect, but that’s not entirely true. It’s mostly emotional with you having to make the right decision at the right time without losing even 1% of your targeted segment. Therefore, next time you plan on redesigning or improving your site performance, keep the Core Web Vitals in mind as part of the blueprint. Also, partner with a firm that knows the nitty gritty of it so you can invest your time someplace else.