An Overview of the Current State of Search and Strategy
Not long ago, the pandemic completely changed the way people lived. From shopping habits to socializing, the entire way of living was altered and people had to resort to a new way of life. COVID-19 was a worldwide health emergency that somehow helped in changing the narrative of how things are done on a routine basis. This further prompted firms to reconsider their approach to marketing, from just having a physical presence to channeling their online persona as well.
Now, let’s understand our POV as a lucrative Digital Marketing Company in Dubai that has helped many companies to swiftly adjust their digital marketing strategy and SEO approach. Not just our clients were able to make the switch, but they succeeded at it. Not just that, but through following everything religiously, they were able to emerge from COVID-19 with a promising future. So what comes next now? Truth be told, it’s the time for hybrid marketing to take over and let AI assist in reaching the right consumer segment.
Every Brand Should Know These COVID-19 SEO Adjustments
The nighttime shift in search intent occurred during lockdowns. There was a prominent surge in local searches like “pharmacy near me”, “rent in my area”, etc with remote work on the rise. Due to this, marketers had no choice but to modify their content marketing tactics according to their customers’ interests and buying patterns.
It shouldn’t come as a surprise but search interest in “online shopping” increased by 200% worldwide in the first half of 2020, according to Google, a change that still affects SEO now.
The Future of Digital Marketing
1. The Ascent of Intent-Based Content
Brands can no longer rely on keyword optimization; they must now optimize for questions as well. Conversational, intent-rich search is the domain of AI and voice assistants.
What We Will Do?
- Enhance your website by incorporating the FAQ schema markup.
- Produce and promote content using conversational tone and Q&A structure.
- Prioritize semantic SEO that typically involves accurately representing human speech through using synonyms, entities, and context.
2. Make an Investment in Local SEO to Help with Recovery
Local visibility generates tangible revenue, as the pandemic demonstrated.
It is crucial to optimize your Google My Business, localized content, and review strategy whether you manage a café or a corporate brand.
3. Customizing Content and Building Empathy
The goal of “marketing during the pandemic” wasn’t to increase sales but to foster relationships. Going ahead, human-generated, tailored content will prevail.
A survival metric is the result of combining technical SEO with core web vitals.
Page load time, user engagement, and aesthetic consistency are three of the elements that Google uses to determine search engine rankings. A site’s ranking is directly related to how smoothly it loads.
4. Hybrid Marketing Models: Online Reach, Offline Trust
Even if physical events are making a comeback in Dubai, this time they’re feeding into digital ecosystems.
A cohesive brand experience is brought about by combining paid advertisements, organic search engine optimization, and corporate website design.
New SEO Trends for Recovering from a Pandemic
Optimizing Search Results with Voice, AI, and Predictive Data
Artificial intelligence (AI) powered search engines and voice assistants are revolutionizing the way content is discovered.
What this implies is that you should aim to write for answers rather than keywords.
Also, one thing to note here is customers love associating themselves with brands that have a genuine cause to work towards. You must have noticed a growing trend of sustainability and ethical agendas in the market. Of course, it’s the start of something truly amazing and you shouldn’t stay behind in creating something unique out of this. So think this through and come up with sustainable tactics to diversify your portfolio and give an ulterior motive to your customers to keep supporting your business.
How a Dubai SEO Agency Can Help?
If you think a SEO Agency in Dubai does nothing but just sit there while you do all the work, you’re wrong. Actually, it’s the other way around and most of the time, you don’t even have to tell them what to do. They’re the masterminds behind most of the online operations, letting you handle other important affairs while they take care of their fair share of responsibilities.
If you are prepared to expand swiftly and strategically, team up with Redberries without a moment’s delay. It’s best not to ignore a Digital Marketing Agency in Dubai that produces quantifiable outcomes via smart SEO, design, and content innovation.