Being in the digital realm right now is thrilling. While the mobile app revolution has unlocked limitless possibilities, it has also introduced significant risks.
The sad truth is that within the first two years of their release, more than half of all mobile apps will require a redesign or replacement.
Here at RedBerries, a successful mobile app development company in Dubai, we’ve helped many companies, startups, and programmers make sense of this maze. We have seen a trend in these collaborations, specifically a handful of common blunders that have the power to derail an app’s success.
What follows is an analysis of the top five reasons most apps fail, followed by advice on how to avoid these pitfalls.
1. Creating an App Out of a Website
A common mistake that many companies make is trying to pack all their website’s features onto a mobile app. However, mobile consumers do more than just look; they take action.
You can’t expect an app to replace your website. Their design prioritizes meeting the demands of a select few users in an immediate and natural way. Your software will fail miserably if it requires users to log in more than once, has layers upon levels of navigation, or attempts to accomplish too much.
We simplify with purpose at RedBerries, an expert SEO agency in Dubai. Our goal is to create apps that consumers love, focused on a single task, without overwhelming them.
Tip from RedBerries: Use your app as if it were a digital shortcut. There should be at least one or two things that a user is able to accomplish in thirty seconds or less.
2. Not Taking Talent, Time, and Money into Account
Investing in the development of a top-notch mobile app is not a hobby; it’s a smart move.
A fully featured enterprise-grade app can cost over $250,000 and take about a year to develop, according to Forrester Research. That’s before you even consider the continuing upgrades, bug fixes, and feature enhancements that are being made regularly.
And what’s more? Competent mobile app developers are a hot commodity. Those who excel are granted the opportunity to select initiatives that captivate them, and a corporate overhaul may not always be at the top of their list. In such cases, app development seems like the most viable option.
If you’re worried about losing talent or falling behind schedule, RedBerries can help you bridge the gap with their scalable, collaborative development approaches.
RedBerries Tip: Be thorough and avoid shortcuts. Save up for the launch and invest in the long-term evolution.
3. Ignoring Security — Until It’s Too Late
Ensuring security is absolutely essential and cannot be compromised.
The dangers of making your company’s data publicly available via APIs are substantial. You risk data breaches, theft, and compliance problems if you expose logic, permissions, and backend functions without rigorous protocols.
On its own, this phase can take 12-24 months to complete properly. However, a lot of people rush through it, which leaves a lot of things unchecked.
Nobody does it better than RedBerries when it comes to protecting user data and maintaining compliance from the very beginning of the development process.
RedBerries Tip: If you sense that security is lowering your speed, it is likely doing its intended function.
4. The Download Is Only the First Step
You launched the app. Great. But no one seems to be using it.
An alarming statistic derived from SAP states that 75% of programs are downloaded only once and never reopened.
Why? Reason being, post-launch monitoring and improvement of most apps is not done. The user experience never changes, suggestions are disregarded, and issues are left unfixed.
Successful apps are those that continuously observe, iterate, and enhance their features.
To ensure that your app remains current and useful after launch, RedBerries provides data-driven insights, analytics of user behavior, and continuous improvements.
RedBerries Tip: Launch is Day 1’s headache. On consecutive days and beyond, the real success begins.
5. Ineffective Advertising = Unnoticed App
If nobody is aware that your app exists, then it will be useless, regardless of how well you design it.
The marketing of apps is aggressive. To succeed in the oversaturated app store market, you need to be strategic, creative, and persistent. Ads on the app store are great, but they won’t get your app in front of the right people unless you have a bigger marketing ecosystem.
At RedBerries, we take app marketing to the next level as we’re a trusted digital marketing agency in Dubai. We optimize your app for app stores, reach out to influencers, create social buzz, and organize integrated campaigns to ensure that your app landings, not simply launches.
RedBerries Tip: Since your app is a product, launch it as such. Once you get the hang of this, everything falls into place.
Verdict: Develop Intelligent, Develop Human
Most mobile apps fail not because of any unforeseen events but because of preventable mistakes.
Make sure your app doesn’t only survive—it thrives—by putting an emphasis on clarity, scalability, empathy, and strategy.
We do more than just app development at RedBerries. From the initial concept to the final product and beyond, we co-create digital success stories.
Got a concept for an app? We can make it into something that people will adore and continue to use.