Cross platform campaign integration

Cross platform campaign integration

No one would have thought about the mobile phone in the 1980s; keep aside the thought of using it as an advertising channel.
Technology evolves at a faster pace than we can imagine.

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Who would have thought “smartphones” and “tablets” would be the driver of innovation today?
Have you observed ads across several channels?
Do you want to promote your products across several media together?
Do you think promoting your product across platforms would help you generate more revenue?

Pursuing a cross-platform strategy will help marketers link their data intelligence to a 360-degree view of the consumer and focus marketing efforts on what’s really important: intelligently and profitably connecting with people.

A cross-platform approach helps to recognize that the same person is engaged across several screens, thus minimizing the disconnect that can happen every time a person engages with a brand from multiple devices. It also uses the information from the interactions on any one screen to improve the interactions on all other screens. Achieving these goals will eliminate waste, scale data-limited environments, and drive greater profitability.

We think everyone should be able to capitalize on the cross-platform approach to maximize the synergies available between media. The one successful in cracking the cross-platform advertising code the earliest will have a significant edge over its competitors and generate a high return on investment.

Given the intricacies of cross-platform campaign integration, it is important to hire a professional for a customized approach.

We at RedberriesDigital Marketing, Dubai will help you with the perfect strategy, saving you time & money.

Overall benefits that our strategy would provide are:

  • Reduces risk of loss of business
  • Better incremental reach delivery
  • Better frequency planning
  • More opportunities for daily optimization
  • More efficient use of inventory
  • Better control over advertising budget
  • Increase in revenue and return on investment (ROI)

Redberries fact file:

A travel advertiser found that 81 percent of all its conversions happened in the “sweet spot.”
By the second hour after a signal of intent, conversion rates dropped seven times lower.
Similarly, financial services advertisers found that 29 percent of all its conversions happened in the “sweet spot.”
By the second hour after a signal of intent, conversion rates dropped 2.5 times lower.

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