“Honey, Look how cute these earrings are!”
“You just got some earrings few months ago. Do you really need more?”
“But they have discounts and I like the delivery options and quality guarantees that this website has to offer.”
“Ok honey, let’s think about this for a day or two. Just don’t buy right away okay ?”
Digital marketing companies often tend to forget the core of business when it comes to website traffic and analytics. A business is not formed for high traffic of visitors, it is there to sell products. In the above scenario, if the husband was reminded of the same earrings on his Facebook timeline or some blog he follows through “Remarketing”, there’s a very high possibility of him surprising his wife with the earrings that she liked.