How does this work?
Unlike other tests that provide a quantifiable result, user testing is more qualitative in nature. User testing sessions involve one user (from a similar background as your target audience), the product loaded on a computer or mobile and a facilitator who instructs the user to finish various tasks. The facilitator will closely monitor the software in case any issues crop up – all the while taking detailed notes about the user behavior. In many cases user testing also includes recording an audio-visual clip of the user with the product to capture nuances on screen. This is possible with several software that capture the user’s facial expressions and track them to their on-screen activities. In this way, the testing reveals expressions like in the context of what’s happening on the product screen – confusion, interest, stress, etc.
The advantages of usability testing:
- it increases the probability of usage and repeat usage
- it reduces the possibility of the product failing
- more users are content, which increases business
Given the complexities of user testing, it is important to hire a dedicated professional who scientifically approaches user testing. We at RedberriesDigital Marketing, Dubai will help you with the perfect user testing suited to your business needs, saving you time & money.