Conversion optimization and tracking
“My site has so many visitors … but why does the sales figure look so dismal”
“My site has so many visitors … but so less customers”
Have these thoughts ever crossed your mind?
One of the reasons could be that the visitors were not proper or they unintentionally landed up in your page. Now, how to improve the convertibility. Conversion optimization is the way out.
Now again, “I have just implemented a new strategy … is it working?”
Implementation is important but it is more important to track it. Proper monitoring and feedback is necessary for optimal performance.
Conversion Rate Optimization is a multifaceted discipline. Conversion Rate Optimization may use several tools to achieve the desired results. Some of the tools/strategies are: Digital marketing, Web analytics, A/B testing (Split testing, Multivariate testing), Web personalization, Conversion-oriented web design, User surveys & feedback, Usability testing, Landing page optimization, etc.
In order to maximize the benefits of conversion optimization and tracking, one needs to have a holistic understanding of web usability best practices and knowledge of persuasive online marketing strategies, among other things.
Given the aforesaid complexities, it is important to hire a professional for a customized approach to optimize and track conversions. We at RedberriesDigital Marketing, Dubai will help you with the perfect strategy specially drafted for improving conversions that would meet your needs, saving you time & money.
Overall benefits that our campaign would provide are:
- Generate more sales or leads on your website
- Better conversion
- Lower cost per click
- Give competitive edge
- Reach your target customer at the right time with the right ad
- Keeping advertising budget under control
- Better visibility of your products
- Real time “trackability”
- Increase in revenue and return on investment (ROI)
- Better synergy with other verticals like, Search Engine Optimization(SEO), etc
63% of the online visitors complete their purchases offline.