Microsites are made for a very specific objective. The purpose of it is to display the content relevant to a particular event or campaign. These pages do not appear on search engine platforms as to not confuse the website visitors between the primary website and a microsite. They are used to give a personalized experience to their visitors.
Even though they are made for a specific campaign, the branding of a microsite remains unchanged from its primary website. We ensure to match the overall tone of voice, color schemes, font types and keep it uniform on all the pages. This way, the appearance of a microsite looks similar to that of the primary website and ensures the visitors that the pages are part of the same brand.
We at Red Berries specialize in developing a microsite which does not only personalize your campaign message but also achieves an effective ROI through it. This is possible by constantly monitoring and optimizing the microsites as the campaign is going on.
Microsites Design & Development
We ensure that your microsites stand out from the rest in unique ways. It can be a challenging task to design a microsite which can achieve a higher conversion rate. But our team provides tailor-made solutions by understanding your requirements. We design and create a microsite by following the best industry practices.
Your microsite should be a much broader part of your campaign. This is the sole reason that our team makes sure to develop a microsite by following your brand guidelines. This has to be integrated not only for the microsite but for the overall campaign. All the related assets to the campaign (eg: social media post) should have uniformity throughout in terms of design and written content.
The Reasons for Microsite Success
Microsite Concept Development
The word “Microsite” is usually also called a “branded blog” or a “communication platform”. Over the years, the word has evolved and web development aspect has been added to its meaning.
Microsites have become a popular way of segmenting and targeting different customer groups of a business, with a personalized message for each campaign.
Purpose of a Microsite
We’ve have created multiple microsites over the years for various purposes:
● Lead Generation
● Product or Service Promotion
● Announcement of New Products or Services
● Customer Specific Campaigns
● Event Promotion
We provide tailor-made solutions resulting in high ROI for your business.
Frequently Asked Microsite Related Questions
Do we offer microsite hosting?
Definitely! We provide end-to-end solutions with web development including a microsite, landing pages, and website hosting.
What’s involved in creating and launching a microsite campaign?
While designing and developing a microsite campaign, many factors have to be considered as to in which direction the campaign will it lead to. Some of the factors we consider for campaigns are:
Size: Is your campaign local or global? Will you have visitors from different locations?
Channels: Will you be using various channels which can increase your visitors and does the hosting needs to support this traction?
Monitoring: Compile all the necessary data to evaluate and improve the ongoing campaigns.
Duration: How long is the campaign supposed to run? Will it be integrated with any other digital promotional activities?
Do we offer other digital and internet marketing services?
Yes! We offer a wide range of internet marketing services to assist you with cross-channel integrations.