{"id":5620,"date":"2022-08-30T10:56:51","date_gmt":"2022-08-30T06:56:51","guid":{"rendered":"https:\/\/redberries.ae\/?p=5620"},"modified":"2024-02-02T18:01:05","modified_gmt":"2024-02-02T14:01:05","slug":"ppc-budgets-for-your-business-how-to-calculate-it","status":"publish","type":"post","link":"https:\/\/redberries.ae\/ppc-budgets-for-your-business-how-to-calculate-it\/","title":{"rendered":"PPC Budgets for Your Business: How to Calculate it?"},"content":{"rendered":"
Learning how to establish a PPC budget can assist you in determining how much you will need to invest to achieve your company objectives.
\nIn this video, I’ll show you how to do just that. I’ll walk you through what goes into a PPC budget and how to get the most bang for your buck.
\nCheck out the timestamps in the description if you’re looking for a particular movie segment.<\/p>\n
PPC (pay-per-click) advertising<\/strong> allows you only to pay when people click on your adverts. In a moment, I’ll explain how to compute PPC budgets<\/strong>. Let’s start with the fundamentals of PPC advertising.<\/p>\n PPC advertising<\/a> operates based on an online auction. When you start a PPC campaign, you usually tell the ad platform how much you want to spend on the whole thing. Then you place a bid for how much money you want to pay for each click. Keep in mind that you’re competing with other advertisers for a chance to reach your target demographic. If you’d instead not estimate your cost manually, we offer a tool that will do it for you.<\/p>\n Use a tool like Google Advertisements Keyword Planner to understand the search volume and cost of the terms you’re targeting with your ads. Depending on your targeting, your ad platform may offer recommendations.<\/p>\n
\nBecause it’s a bidding system, the cost-per-click, or CPC, may change. Your CPC may be affected by factors such as the quality of your ad, targeting, or the competition.
\nThis cost-per-click calculation may estimate an average CPC: Average CPC = Advertiser Cost \/
\nNumber of Clicks.<\/p>\n