{"id":5603,"date":"2022-08-05T09:11:41","date_gmt":"2022-08-05T05:11:41","guid":{"rendered":"https:\/\/redberries.ae\/?p=5603"},"modified":"2024-02-02T18:01:11","modified_gmt":"2024-02-02T14:01:11","slug":"4-steps-how-to-create-a-profitable-amazon-ppc-campaign","status":"publish","type":"post","link":"https:\/\/redberries.ae\/4-steps-how-to-create-a-profitable-amazon-ppc-campaign\/","title":{"rendered":"4 Steps: How to Create a Profitable Amazon PPC Campaign"},"content":{"rendered":"

Amazon PPC advertising<\/strong><\/a> is an excellent method to stay ahead of the competition, get your product noticed, and improve your overall Amazon PPC strategy.<\/strong><\/p>\n

While spending your money on sponsored display ads may be tempting, it is not as simple as that.<\/p>\n

Redberries<\/strong>, a top Amazon management agency in Dubai<\/strong>, often assists our clients in developing an Amazon PPC plan that provides a worthwhile ROI.<\/p>\n

So, if you’re new to Amazon advertising, here are some pointers on creating effective PPC ads.<\/p>\n

What exactly is Amazon PPC?<\/strong><\/h2>\n

Amazon’s internal advertising approach includes PPC ads (Pay Per Click).<\/strong> In a nutshell, sellers place bids on keywords relevant to their products.<\/p>\n

The seller is charged a fee each time a potential buyer clicks on their product because of such keywords.<\/p>\n

It can be challenging to develop an Amazon PPC campaign<\/strong> as a new seller. It’s tempting to focus on keywords with a high amount of searches.<\/p>\n

However, these are usually more expensive, and better-performing brands will almost always outbid you.<\/p>\n

As a result, it may appear that you are wasting money.<\/p>\n

We’re an experienced Amazon PPC firm that can walk you through the initial stages of launching your campaign.<\/p>\n

Because you can’t do it alone, it makes sense to employ a professional to get you started.<\/p>\n

Metrics for PPC<\/strong><\/h2>\n

Do you think PPC ads are simple? Unfortunately, it is not so straightforward, as PPC advertising<\/a><\/strong> uses a variety of metrics to assess various parts of a PPC campaign.<\/p>\n

Here’s a quick summary:<\/p>\n

ACoS (Advertising Cost of Sale) is the proportion of attributed sales spent on advertising.<\/p>\n

Assume you spend $5 on advertising and receive $20 in sales. If you divide 5 by 20, your ACoS equals 25%.<\/p>\n

Sales with Attribution<\/strong><\/h2>\n

This is the total number of products sold based on clicks over a week.<\/p>\n

Data can take up to 48 hours to appear.<\/p>\n

As previously stated, it is an essential component of your ACoS computations.<\/p>\n

Impressions<\/strong><\/h2>\n

This term may already be recognizable to you. The number of times your adverts were displayed when consumers searched on Amazon is impressions.<\/p>\n

Clicks are self-explanatory: they are the number of times clients click your adverts.<\/p>\n

Impressions and clicks combine to form the foundation of conversion calculations.<\/p>\n

What is the Importance of an Amazon PPC Strategy?<\/strong><\/h2>\n

Why should you be concerned about keywords like PPC advertisements and ACoS as an Amazon seller?<\/p>\n

Simply, you want to generate as many sales as possible. Amazon is currently the largest online retailer, controlling nearly half of the American e-commerce market.<\/p>\n

This means that selling in this market is challenging.<\/p>\n

Your organic ranking (determined, among other things, by reviews and sales) is crucial.<\/p>\n

However, even well-selling things might get lost in many other high-performing ones.<\/p>\n

PPC advertising is a great strategy to expand your platform reach and improve product visibility.<\/p>\n

Of course, if you need some early feedback, consider participating in Amazon Vine.<\/p>\n

How to Create an Amazon Pay-Per-Click Strategy<\/strong><\/h2>\n

To some extent, sponsored display ads are a matter of trial and error.<\/p>\n

Even expert merchants experiment with keywords, so don’t be alarmed by this fact.<\/p>\n

Benchmarking your progress on Amazon will assist you in selecting the optimal course and making any necessary changes; learn how here.<\/p>\n

Then try once more!<\/p>\n

Consider employing an Amazon PPC firm in Dubai, such as Redberries, if you want most of the legwork done for you.<\/p>\n

However, if you believe you have what it takes to create a profitable Amazon PPC strategy, here’s a fast how-to tutorial.<\/p>\n

Step 1:<\/strong>\u00a0Selecting Products<\/strong><\/h2>\n

Before proceeding, it is essential to note that you should only use sponsored products.<\/p>\n

You can create automated campaigns for these, such as sponsored display ads or brand or product advertisements.<\/p>\n

Step 2:<\/strong>\u00a0Is it better to go automatic or manual?<\/strong><\/h2>\n

We’ve already hinted at this: choose automated campaigns over manual campaigns. They’re a better option for beginners because they’re easier to set up and monitor.<\/p>\n

On the other hand, manual campaigns allow you to bid on keywords of your choosing, including precise keywords, phrase matches, and broad keywords.<\/p>\n

The advantage is that you may experiment with different phrases to find which ones work best for your product.<\/p>\n

Manual and automatic PPC ads<\/strong> have pros and cons. It ultimately depends on your experience and willingness to analyze and track.<\/p>\n

However, combining the two can give you some significant data to work with.<\/p>\n

Step 3:<\/strong>\u00a0Choosing Bids<\/strong><\/h2>\n

PPC ads function on bids. In short, it’s the amount of money you’re happy to spend per click.<\/p>\n

Your options are Dynamic Bidding (down only or up and down) and Fixed Bids.<\/p>\n

Active bids rely on Amazon’s perception of your ad’s conversion ability. If it thinks it’s more or less likely, it’ll raise your bid up or down to suit.<\/p>\n

Fixed bids are just that: you set a price and adjust manually. It’s best to avoid this option because you’ll almost always overspend.<\/p>\n

Step 4: Analysis<\/strong><\/h2>\n

After setting up an easy PPC campaign, you can begin getting data.<\/p>\n

You can optimize your keywords and categories to see what works best for your products.<\/p>\n

List good and bad keywords weekly to use as follows:<\/p>\n

Deactivate wrong keywords for manual campaigns and set them as unfavorable in automatic.<\/p>\n

Take good keywords from automatic campaigns to serve as manual keywords. Change them to a negative on automated campaigns after.<\/p>\n

Don’t spend more than AED 48 on a keyword or ASIN that hasn’t converted.<\/p>\n

It’s entirely normal for your ACoS to be 60-90% for the first 2 months of a new product’s launch.<\/p>\n

After month 3, your ACoS should drop to 40% or further with the proper optimization.<\/p>\n

Of course, your target depends on your overall Amazon PPC strategy, competition, and seasonality.<\/p>\n

Conclusion<\/strong><\/h3>\n

PPC ads can be confusing in the early stages, as there’s quite a lot of information.<\/p>\n

You can create a profitable Amazon PPC strategy<\/strong> in a few months with some experimenting.<\/p>\n

As an Amazon marketing agency, we have the knowledge to create PPC campaigns that work every time.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon PPC advertising is an excellent method to stay ahead of the competition, get your<\/p>\n","protected":false},"author":4,"featured_media":5604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,387],"tags":[],"acf":[],"yoast_head":"4 Steps: How to Create a Profitable Amazon PPC Campaign - Redberries<\/title>\n<meta name=\"description\" content=\"Redberries, a leading Amazon management company in Dubai, helps\u00a0clients create an effective Amazon PPC strategy. 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