Is it better to go automatic or manual?<\/strong><\/h2>\nWe’ve already hinted at this: choose automated campaigns over manual campaigns. They’re a better option for beginners because they’re easier to set up and monitor.<\/p>\n
On the other hand, manual campaigns allow you to bid on keywords of your choosing, including precise keywords, phrase matches, and broad keywords.<\/p>\n
The advantage is that you may experiment with different phrases to find which ones work best for your product.<\/p>\n
Manual and automatic PPC ads<\/strong> have pros and cons. It ultimately depends on your experience and willingness to analyze and track.<\/p>\nHowever, combining the two can give you some significant data to work with.<\/p>\n
Step 3:<\/strong>\u00a0Choosing Bids<\/strong><\/h2>\nPPC ads function on bids. In short, it’s the amount of money you’re happy to spend per click.<\/p>\n
Your options are Dynamic Bidding (down only or up and down) and Fixed Bids.<\/p>\n
Active bids rely on Amazon’s perception of your ad’s conversion ability. If it thinks it’s more or less likely, it’ll raise your bid up or down to suit.<\/p>\n
Fixed bids are just that: you set a price and adjust manually. It’s best to avoid this option because you’ll almost always overspend.<\/p>\n
Step 4: Analysis<\/strong><\/h2>\nAfter setting up an easy PPC campaign, you can begin getting data.<\/p>\n
You can optimize your keywords and categories to see what works best for your products.<\/p>\n
List good and bad keywords weekly to use as follows:<\/p>\n
Deactivate wrong keywords for manual campaigns and set them as unfavorable in automatic.<\/p>\n
Take good keywords from automatic campaigns to serve as manual keywords. Change them to a negative on automated campaigns after.<\/p>\n
Don’t spend more than AED 48 on a keyword or ASIN that hasn’t converted.<\/p>\n
It’s entirely normal for your ACoS to be 60-90% for the first 2 months of a new product’s launch.<\/p>\n
After month 3, your ACoS should drop to 40% or further with the proper optimization.<\/p>\n
Of course, your target depends on your overall Amazon PPC strategy, competition, and seasonality.<\/p>\n
Conclusion<\/strong><\/h3>\nPPC ads can be confusing in the early stages, as there’s quite a lot of information.<\/p>\n
You can create a profitable Amazon PPC strategy<\/strong> in a few months with some experimenting.<\/p>\nAs an Amazon marketing agency, we have the knowledge to create PPC campaigns that work every time.<\/p>\n","protected":false},"excerpt":{"rendered":"
Amazon PPC advertising is an excellent method to stay ahead of the competition, get your<\/p>\n","protected":false},"author":4,"featured_media":5604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,387],"tags":[],"acf":[],"yoast_head":"
4 Steps: How to Create a Profitable Amazon PPC Campaign - Redberries<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n