{"id":450,"date":"2017-06-22T06:52:51","date_gmt":"2017-06-22T06:52:51","guid":{"rendered":"http:\/\/redberries.ae\/2019\/06\/26\/how-to-transform-browsers-into-buyers-in-furnishing-industry\/"},"modified":"2024-02-02T17:47:12","modified_gmt":"2024-02-02T13:47:12","slug":"how-to-transform-browsers-into-buyers-in-furnishing-industry","status":"publish","type":"post","link":"https:\/\/redberries.ae\/how-to-transform-browsers-into-buyers-in-furnishing-industry\/","title":{"rendered":"How to transform browsers into buyers in Furnishing Industry?"},"content":{"rendered":"<p>Digital search has widened a lot of choices while furnishing the home, resulting in lots of digital research or micro-moments. Prospects invest a lot of research time on their smartphones to explore options before purchasing. For home furnishing brands, these digital moments offer a huge opportunity to turn browsers into buyers through engaging content during different phases of buyer cycle.<\/p>\n<p><strong>How to engage the browsers?<\/strong><br \/>\nMore than 13 million hours of home furnishing YouTube videos were watched in 2016. This fact itself states the strong benchmark set up by mobile video content in furnishing industry. Videos offer the best way to engage the browsers and give them food for thought via interesting d\u00e9cor makeovers. Browsers start picturing these changes in their surroundings, and voila! The awareness level in buyer cycle marks its completion on mobiles.<br \/>\nIf searches are to be believed, then 57% of searches in I-need-some-ideas moments occur on mobile, which is all set to grow as per yearly analysis.<\/p>\n<p><strong>Picture these furniture sets \/Furnishings \u2013 in my own space<\/strong><br \/>\nAfter checking-out latest trends online, the next step in a browser to buyer journey is identifying what\u2019s-best-for-my-space moments. Under this phase, shoppers are researching for an informed choice, where the keywords also shift from \u2013 Inspiring kitchen d\u00e9cor to what\u2019s best dining table for an open kitchen. The detailed keywords define the personalized element through photographs and feedback reviews. 360\u2070 virtual tours are helpful in this buyer journey level.<\/p>\n<p><strong>Purchasing Furniture \/ Furnishings<\/strong><br \/>\nAfter being double sure of the deal only a browser converts into buyer over a smartphone device. An increasingly popular phenomenon, nearly 47 % of home furnishing shoppers say they are making more purchases on mobile. The rest, if they head to a store to purchase, it\u2019s often a mobile that leads them there. So, it is duly noted that mobile is a crux to convert browsers into buyers.<\/p>\n<p><strong>What\u2019s NEXT for Interior Design \/ Furnishing Industry?<\/strong><br \/>\nNow that we know there are levels to translate browsers into buyers, it\u2019s time to implement these practices into the marketing of furniture and furnishings sector. As a Google Partner, we know the value and potentials of these moments and make every possible effort to translate them into conversion. And that\u2019s what\u2019s driving such brands soaring returns over digital marketing.<\/p>\n<p><strong>Red Berries Hall of Fame for Interior \/ Furnishings Sector<\/strong><br \/>\nIn our 10 years long experience, we have worked with different interior refurbishment brands for their basic as well as advanced digital marketing needs. Some of them are listed here:<\/p>\n<p>You can be NEXT\u2026<br \/>\nBook an appointment with our Digital Experts for a customised proposal for your Interior Design Project\u2019s digital success.<\/p>\n<p>www.thinkwithgoogle.com\/articles\/how-home-furnishing-brands-can-turn-browsers-buyers.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital search has widened a lot of choices while furnishing the home, resulting in lots<\/p>\n","protected":false},"author":4,"featured_media":1490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,385],"tags":[],"acf":[],"yoast_head":"<title>How to transform browsers into buyers in Furnishing Industry<\/title>\n<meta name=\"description\" content=\"How to transform browsers into buyers in Furnishing Industry: Digital search has widened a lot of choices while furnishing the home, resulting in lots of..\" \/>\n<meta name=\"robots\" content=\"index, follow, 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