{"id":435,"date":"2016-12-31T06:52:49","date_gmt":"2016-12-31T06:52:49","guid":{"rendered":"http:\/\/redberries.ae\/2019\/06\/26\/ad-blockers-in-digital-marketing\/"},"modified":"2024-02-02T17:06:24","modified_gmt":"2024-02-02T13:06:24","slug":"ad-blockers-digital-marketing","status":"publish","type":"post","link":"https:\/\/redberries.ae\/ad-blockers-digital-marketing\/","title":{"rendered":"Ad Blockers in Digital Marketing"},"content":{"rendered":"
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How to Prevent Content Getting Blocked from Audience?<\/h2>\n

Ad-blocker is seen by the digital marketing industry<\/strong> as a big threat these days. But what exactly is an ad blocker. Is it a rebellion by the audience? Or there is more to it. Let\u2019s find that out in the following blog post.<\/p>\n

An ad-blocker is an audience-controlled mechanism where they just block or mute an advertisement if it annoys them frequently. Now, no digital marketer can ever invest in hiring a digital agency in Dubai<\/strong> only to get their ads blocked. But this recent trend is a sort of an eye-opener, where audience over different social platforms is exercising their rights for adblocking.
\nThe most visible and terrifying symptom of the digital industry, Ad blocking<\/span><\/a><\/span> is showing how the content inflow has overwhelmed the audience. The internet is bursting with information right from the moment the day starts and never stops even when the audience is in deep slumber. But now, the audience has the power to control and filter out the unwanted media and access the relevant media at their own convenience.<\/p>\n

Statistics suggest that the use of ad blockers has more than tripled over the past three years to 181 million users today. Imagine, your audience hates your ad, and this is the worst that can happen to your brand. To get over this fad, marketers must wake up to the fact and identify with the audience’s needs and meet their expectations.<\/p>\n

Marketers who are depending on the power of reporting and analytics must identify with this development and create their content accordingly. Still, a more elaborate way to achieve the most digital ad campaigns is to follow the procedure.<\/p>\n

– Create the campaign, post, info-graphic, video, etc relevant to the target audience
\n– Develop content strategy in tune with digital and marketing budgets
\n– Choose your audience wisely while running ads. The audience\u2019s demographic, geographic profile must match your TG\u2019s profile
\n– Run tester ads to gauge the audience\u2019s reaction<\/p>\n

The basic premise \u2013 create digital assets that matter to the people. Else no other power in the world can save you \/ your brand from getting ignored, avoided, or blocked. Don\u2019t intrude in the TG\u2019s timeline by showing up for the \u2018Nth\u2019 number of times. Instead, use the power of storytelling, context to content and leverage engagement.
\nAll these steps will not only help you gain audience engagement but also maximize the Return on Digital Spends in a great way.
\nDo you agree with our Digital Marketing<\/strong> Team\u2019s views on Ad-Blocker trends? Or have any suggestions on the same. We would be more than happy to hear your views on the same. Share your thoughts with us in the comments section.<\/p>\n

Keep in touch with Red Berries \u2013 A Digital Marketing Company In Dubai<\/a><\/span><\/strong> to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook<\/a>, follow us on Twitter<\/a> and Linkedin<\/a> for more updates.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

How to Prevent Content Getting Blocked from Audience? Ad-blocker is seen by the digital marketing<\/p>\n","protected":false},"author":4,"featured_media":1487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,383],"tags":[],"acf":[],"yoast_head":"Ad Blockers in Digital Marketing | Redberries Digital Marketing Agency Dubai<\/title>\n<meta name=\"description\" content=\"Ad-blocker is seen by digital marketing industry as a big threat these days. We help you gain audience engagement but also maximize the Return on Digital Spends in a great way. 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