{"id":3940,"date":"2021-08-30T08:00:48","date_gmt":"2021-08-30T08:00:48","guid":{"rendered":"https:\/\/redberries.ae\/?p=3940"},"modified":"2024-02-02T18:07:47","modified_gmt":"2024-02-02T14:07:47","slug":"product-listing-ads-plas-an-undisputed-brand-advantage","status":"publish","type":"post","link":"https:\/\/redberries.ae\/product-listing-ads-plas-an-undisputed-brand-advantage\/","title":{"rendered":"Product Listing Ads (PLA\u2019S) \u2013 An Undisputed Brand Advantage"},"content":{"rendered":"

Product listing ads<\/strong> or Google display ads<\/strong> have brought the much-needed limelight to the products for sale on e-commerce. It has brought a favorable vantage point to many e-commerce retailers in the UAE to try and expand their market base via digital selling. By placing the product in the most coveted \u2018top\u2019 spot of a search engine result, Product display or Google shopping ad<\/strong> is boosting the thriving e-commerce sector. The informative way with which it displays photos of products derives more clicks, secures engagement, and accelerates e-tailers\u2019 business.<\/p>\n

According to WebFx, visitors who could see the product right at the formidable top spot of a SERP clicked on it were 50% more likely to make a purchase. But why product listing ads are a better alternative to boost sales and conversions.<\/p>\n

There are different reasons why product listing ads rule the search engines. Here are few such reasons ruled out by professionals in digital marketing Dubai that make product listing ads a sure-shot success.<\/h2>\n

1. Informative and interesting way to showcase product \u00a0<\/strong><\/h3>\n

Product listing ads appear whenever someone searches for a product in need. It bridges the gap between the prospect and the company advertising a product. A great product image, a compelling product description, authentic reviews, and price rule a search engine result page and make the advertising more effective, unlike its counterparts.<\/p>\n

2. More engaging user experience<\/strong><\/h3>\n

All the essentials of a product are placed in a concise and presentable form which gives it enhanced visibility amid the target audience. At a single click, a visitor can find all he needs and even convert into a customer. These ads secure higher click-through and conversion rates than text-rich ads. This increases the probability of a visitor engaging more with the brand by visiting a website or downloading a mobile application. These ads can also facilitate the sales funnel journey in a cohesive format.<\/p>\n

3. Seeing is believing<\/strong><\/h3>\n

The human eye and brain catch visuals before the text. So, in an instant, a product related to the search comes in front of the eyes, attracts the buyer\u2019s attention, and results in a positive click-through rate. High-quality images placed strategically on the SERP secure better engagement and click-through rates than text ads.<\/p>\n

4. Undisputed placement of the product<\/strong><\/h3>\n

Being on top of search engines might look like a daunting task in the organic SEO process. Many SEO professionals work 24×7 to achieve the organic top-ranking spot. Google shopping ads<\/strong> enable marketers to secure seamless product placement on the top of the search engine result page, making Product Display Ad a clear-cut winner over its counterparts.<\/p>\n

5. Automated match of product to meet user searches<\/strong><\/h3>\n

Since user searches are dynamic in real-time, the Search Engines implement their automated intelligence to match the product with the user-initiated search. The exact results on any search query help e-commerce vendors secure authentic leads and conversions.<\/p>\n

6. Advanced RoI tracking<\/strong><\/h3>\n

Google Shopping<\/strong> \/ Product Display Ads have enabled marketers to mince the data and analyze the ad performance dynamically. The digital advertising experts<\/strong> can drill down the performance in real-time through quick insights and adapt to the market need accordingly.<\/p>\n

After understanding the relevance of Product Listing Ads, we can easily say that these online display tools have given new exposure to the e-commerce industry in the UAE. With these advancements, marketers can promote their products, services, and solutions among their prospects, expand their markets, and monetize digital marketing for online selling.<\/p>\n

To keep yourself updated on emerging trends in Google Shopping Ads, Product Listing ads, and Digital Marketing, keep in touch with Red Berries \u2013 A distinguishedPLA’S & Google Shopping Agency in Dubai.<\/a><\/strong><\/span>\u00a0If you have any questions, require any help or you looking for a Digital Marketing Agency In Dubai<\/strong><\/a><\/span> then, contact us today!. Also like us on Facebook<\/a>, follow us on Linkedin<\/a> and Twitter<\/a> for more updates.<\/p>\n","protected":false},"excerpt":{"rendered":"

Product listing ads or Google display ads have brought the much-needed limelight to the products<\/p>\n","protected":false},"author":4,"featured_media":3941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,387],"tags":[],"acf":[],"yoast_head":"Product Listing Ads (PLA\u2019S) \u2013 An Undisputed Brand Advantage<\/title>\n<meta name=\"description\" content=\"There are different reasons why product listing ads rule the search engines. 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