Nothing is more off-putting than having to wade through a wall of information to find what you came for. Where there is clutter, even valuable things lose their value. And visitors leave websites that aren\u2019t usable.<\/p>\n
Designing for clarity and calmness is a great way to set your company apart. Minimalism lets the content really stand out and shine. How can we use the benefits of functional minimalism and inspire people to stay?<\/p>\n
Minimalism is super trendy right now. Its concept is based on the Japanese aesthetic. It is minimalism that makes a Japanese tatami room so serene.<\/p>\n
In web design, minimalism is all about creating a seamless user experience. Its application can be in two different ways \u2013 aesthetic and functional. One values the art of form \u2013 and the other, the art of functionality.<\/p>\n
Functional minimalism strips away all unnecessary elements.<\/p>\n
When users visit a website, they have one question: \u201cWhat\u2019s in it for me?\u201d If they don\u2019t get that in the first 5 seconds, they\u2019ll leave.<\/p>\n
Design is not only about aesthetics \u2013 it is communication. And communication is best when it is concise. When it comes to a minimalist web design, there are five focus areas:<\/p>\n
You might have come across websites that were crowded with content, and it was difficult to find what you were looking for. Some websites strive to give all the information so people can make an informed decision. But in reality, this hardly works.<\/p>\n
All elements that distract users from the main content should be removed. Every detail must serve the purpose. Also, don\u2019t write complex sentences. Long sentences are often why you lose your audience.<\/p>\n
Negative space, or \u201cwhite space,\u201d describes the areas between different elements on a web page. The concept of negative space is based on the Japanese Ma principle. It is the void between all things. Ma creates peace of mind.<\/p>\n
When used correctly, negative space helps draw attention to important information and improve the overall user experience. You can make particular content more noticeable.<\/p>\n
It is the silence between the notes that makes the music.<\/p>\n
Make the viewer focus on the main element of the page. Users don\u2019t have to spend a lot of time extracting essential information from tons of detail.<\/p>\n
Arrange your site so visitors naturally gravitate to the most important element. A message should be conveyed without unnecessary noise.<\/p>\n
Don\u2019t give your users too many options once they land on your page. Decide how they will find the shortcut to their goals. Help users complete their tasks as efficiently as possible.<\/p>\n
Ask yourself: does this element serve a function, or is it just visual? Rule of thumb: if something is not useful to the majority of visitors, remove it.<\/p>\n
However, don\u2019t hide the navigation. It makes the interface cleaner, but using the product becomes harder for visitors. They should get what they want without any fuss, and you\u2019ll get what you want.<\/p>\n
And don\u2019t reinvent the wheel. Use elements that people are familiar with.<\/p>\n
Your first impression is everything. Because viewer\u2019s eyes always fixate on the top of the page, this is another area where bad page design can hurt conversions.<\/p>\n
It is essential to answer 3 questions within five seconds before users continue their hunt elsewhere:<\/p>\n
1. Where am I?<\/strong> Be upfront about your intent. A good way to start is with a \u201cwow factor.\u201d But how do you accomplish it?<\/p>\n
\n2. What can I do here?<\/strong>
\n3. And why should I do it?<\/strong><\/p>\n