{"id":2440,"date":"2020-10-21T13:23:37","date_gmt":"2020-10-21T13:23:37","guid":{"rendered":"https:\/\/redberries.ae\/?p=2440"},"modified":"2024-02-02T17:54:10","modified_gmt":"2024-02-02T13:54:10","slug":"difference-between-seo-and-sem","status":"publish","type":"post","link":"https:\/\/redberries.ae\/difference-between-seo-and-sem\/","title":{"rendered":"SEM vs. SEO: What\u2019s the Difference and Which is Right for My Business?"},"content":{"rendered":"

SEM vs. SEO: There are two types of search results in Search Engines like Google, Yahoo, and Bing: Paid and Organic<\/h2>\n

SEM (Search Engine Marketing or Search Ads): <\/strong>SEM<\/span> uses paid strategies to appear in the search results. This is done by buying traffic through paid search listings from search engines such as Google, Yahoo, and Bing. When a company pays Search Engines for clicks, the paid result shows up at the beginning of the search results.<\/p>\n

SEO (Search Engine Optimisation)<\/strong>: SEO <\/span>uses Organic results that Google finds most relevant to the query by using organic strategies to appear in the search results. The organic listings in the search results are gained by consistent efforts of optimizing the brand website on different levels, for example, your website speed and performance.<\/p>\n

The way forward for SEO is, to begin with, a website and be consistent with the SEO trends and updates<\/a><\/strong><\/span>.<\/p>\n

An effective and targeted Search Engine Advertising campaign can be created with the help of Search Engine Marketing (SEM) which is commonly known as (Search Ads). This will enhance the traffic to your website and will help rank the website on the Search Engine Page Results (SERPs) for the key phrases which are currently not ranked organically.<\/p>\n

\u201cSEO is free\u201d is a common notion, but that is not quite true, getting your website optimized with the intention of being on the Google search results takes time, attention, and last but not least a budget to get the top results of a search engine. There are many factors you should know while practicing SEO<\/a><\/strong><\/span>. Although it is basically an upfront expenditure, it pays returns in the future, except for any maintenance costs. On the contrary, you must pay for one of your advertisements with SEM, for each click.<\/p>\n

ENQUIRE NOW<\/a><\/p>\n

Using SEMs (Google ads) to target more difficult keywords and concentrate SEO efforts on longtail keywords, which have a lower search frequency and are easier to rank.<\/p>\n

Four ways of using SEO or SEM for optimum exposure and traffic from search engines are given below.<\/p>\n