{"id":1770,"date":"2017-04-17T16:59:06","date_gmt":"2017-04-17T16:59:06","guid":{"rendered":"http:\/\/redberries.ae\/?p=1770"},"modified":"2024-02-02T17:57:39","modified_gmt":"2024-02-02T13:57:39","slug":"all-about-latent-semantic-indexing-keyword-2","status":"publish","type":"post","link":"https:\/\/redberries.ae\/all-about-latent-semantic-indexing-keyword-2\/","title":{"rendered":"All about Latent Semantic Indexing Keyword"},"content":{"rendered":"
LSI or Latent Semantic Indexing Keyword is a term most commonly encountered while studying Digital Marketing or SEO. But why is it so? Well, we will be exploring this term in this blog post and will also let you know the 7 things you need to know about it.<\/p>\n
Earlier Google used to rely solely on keyword density to understand the core concept of a page. But now as Google has got smarter, it not only looks for the main keyword but also for LSI keywords as well. They are not synonyms of the main keyword, instead closely tied to it and frequently found together because they share the same context.<\/p>\n
Like, if your blog post\/content is on \u201chot chocolate\u201d. Then Google won\u2019t just look how many times and how have you used it in the title tag, image alt text etc. It will also look for related terms like \u201ctemperature\u201d, \u201chot\u201d, \u201cboil\u201d etc. These are nothing but LSI keywords, giving a higher degree of confidence to Google that the page is surely about \u201chot chocolate\u201d.<\/p>\n
But why did Google start using them instead of just the main keyword?<\/p>\n
Earlier the core focus was on keyword occurrence due to which keyword stuffing and abusing was becoming an issue. Due to this, Google distanced itself a bit from keyword density, started focusing on LSI keywords too.<\/p>\n
Like, a legitimate page on \u201chot chocolate\u201d would have related words like \u201ctemperature\u201d, \u201cboil\u201d, \u201chot\u201d etc. while a keyword stuffed would have this term, i.e. ‘hot chocolate’ referred to repeatedly.<\/p>\n
Another major reason to shift the focus to from the main keyword was to give searchers the most appropriate pages and results to their query and extract the near-to-exact meaning of the web page. This gives Google a better understanding of the user\u2019s query and displays highly appropriate results.<\/p>\n
Besides the numerous algorithms adopted by Google for ranking on SERPs, Hummingbird is one such algorithm introduced in August 2013.<\/p>\n
What it does is it understands and looks at each word which lies within the context of a search query. In this way, it relates user\u2019s query\u2019s intent with the search results, that is, the meaning, providing only necessary and appropriate to-the-point results.<\/p>\n
But how does this help in the improved ranking?<\/p>\n
They help in a better and higher ranking in the following three ways:<\/p>\n
There are a number of tools to look out, for possible and powerful keywords. Some of these tools are:<\/p>\n
Just type in your main keyword and any other LSI keyword will be displayed in bold along with the main keyword which shows you what you can actually use throughout your content.<\/p>\n
When you type in your query, Goggle\u2019s AutoSuggest tells similar terms users usually look out for. They actually are clustered with your search term in probable patterns.<\/p>\n
It is a free tool for finding keywords similar in context to your main keyword but by just browsing through all that you get after you type the main one.<\/p>\n
And a few more to count.<\/p>\n
Just sprinkle them throughout your content with the appropriate density of the main keyword. In the case of synonyms, just substitute them for the main keyword. You can use them in H1, H2, Title, First Paragraph, Image alt texts etc., basically everywhere where you use your main keyword.<\/p>\n
Even using LSI keywords can lead to over-stuffing if used one keyword too frequently. To avoid that, try to use one keyword once or maybe twice only in the whole context.<\/p>\n
So we hope you learnt enough to boost your post for\u00a0the next time!<\/p>\n
LSI or Latent Semantic Indexing Keyword is a term most commonly encountered while studying Digital<\/p>\n","protected":false},"author":4,"featured_media":1771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,386],"tags":[],"acf":[],"yoast_head":"