{"id":1530,"date":"2019-12-11T14:15:24","date_gmt":"2019-12-11T14:15:24","guid":{"rendered":"http:\/\/redberries.ae\/?p=1530"},"modified":"2024-02-02T17:47:05","modified_gmt":"2024-02-02T13:47:05","slug":"a-b-testing_the_end-or-the-beginning","status":"publish","type":"post","link":"https:\/\/redberries.ae\/a-b-testing_the_end-or-the-beginning\/","title":{"rendered":"What is A\/B Testing \u2013 The End or The Beginning?"},"content":{"rendered":"
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What is A\/B Testing?<\/h2>\n
A\/B or A or B testing is defined by Wikipedia as \u201c<\/em>a way to compare two versions of a single variable, typically by testing a subject’s response to variant A against variant B, and determining which of the two variants is more effective\u201d.<\/em> This is regarded as a popular method to test creative ideas with your audience to understand them and their needs in a better way. The process is ongoing or going on at all times, therefore your site is constantly improving and you are also getting a closer understanding of your audience.<\/p>\n
Optimizely <\/em>is one of the best, and more recognized A\/B testing platforms across the globe, taking lead in the industry with an approximate 37% share of the market for web optimization tools. This growth has led the platform to remove the free plans, which means even the starter plans are no longer free and must be paid for. However, other sites and platforms which are relatively smaller are still available and for free too. They can be considered arguably better since they are new and more in touch with the current requirements too.<\/p>\n