15 Web Design Statistics Every Business Owner Should Know

For all types of businesses, having a website has become a necessity. Simply hiring a good web design business will get you a website. You can also build one yourself using a DIY platform if you have the time.

Even if you are not developing your website, you should know a few web design statistics and facts.

Sure, your web designer will do everything possible to make your site user-friendly and conversion-friendly. However, it never hurts to have a rudimentary understanding of web design best practices.

Data frequently provide better insights than intuition in the web design industry, so we’ve collated some of the most recent web design statistics for you below.

General web design statistics 

  1. Approximately 30% of small firms spend between $1K and $10K on web design. A primary corporate website with critical functionality costs an average of $32K to create. And it takes an average of two months to design such a site. Then there are the small business owners that spend less than $500 on their websites (about 28%). The cost is determined by the type of site you desire. A whopping 38% of small firms have no website at all.
  1. According to a global survey conducted by Adobe, 59 percent of individuals would prefer to read or browse through something attractively designed than something plain and dull if given 15 minutes. You may believe that a plain and simple design is ideal for your website. However, the majority of your visitors will favor appealing design over simplicity.
  1. It just takes 50 milliseconds for a visitor to establish an opinion about your website. As a result, if your website’s design does not provide a positive first impression, many potential buyers will quit.
  1. According to an Econsultancy and Adobe industry survey from 2018, 84 percent of respondents believe that design-driven firms outperform their competitors. To set themselves apart from the competition, 73% of businesses invest in design. To wow your customers, you need a visually appealing website no matter what type of business you run.

Stats on-site UX design

  1. When visitors arrive at your site’s homepage, 86% of them want to learn more about your products or services. 64 percent anticipate receiving your contact information, and 52 percent are interested in learning more about your company. When developing your homepage, keep these numbers in mind.
  1. 36% of visitors to your website use your logo to navigate to your homepage from other pages. As a result, placing the logo in the top left corner is fairly widespread.
  1. If a site takes longer than 3 seconds to load, 53% of mobile users abandon it. The likelihood of a bounce increases by 32% as your site’s load time climbs from 1 to 3 seconds. Unfortunately, the average time for a mobile website to load fully is still 15 seconds. Because mobile traffic accounts for more than half of all web traffic, site speed should be a top priority for web designers.
  1. While people appreciate well-designed websites, they prefer to avoid bloated and have too many aspects. The probability of conversion declines by 95% when the number of page elements such as photos, text, or headlines increases from 400 to 6000. The most prevalent web design mistake made by SMBs is overcrowding a site with too many elements.
  1. Reasons why visitors may abandon your website;
  • The images will not load (39 percent )
  • The page is taking too long to load (39 percent )
  • The content of the page is very long (38 percent )
  • Visually unappealing content (layout and visuals) (38 percent )
  1. Customers will interact with your website using voice search and wearable technologies, two growing channels. Consumers are interested in using a voice assistant (such as Google Now or Siri) for online interaction, with 38% wanting to try wearable devices. It’s past time to update your website’s design to accommodate voice searches and wearable devices.
  1. On average, visitors spend 80% of their time looking at the left half of the page and 20% on the right. The 400 pixels out from the left edge of a desktop site receive the most viewing time.

Web design statistics for eCommerce

  1. The most critical information to offer on an eCommerce product page is pricing, delivery information, and product reviews. Pricing is a must-have for 78 percent of buyers, delivery details are essential for 62 percent, and product reviews are critical for 52 percent. When creating your product page, keep these web design facts in mind.
  2. On the homepage of your website, you must provide an overall business rating as well as customer testimonials. Customers trust online reviews and testimonials as much as personal recommendations, according to 85 percent of respondents.
  3. By 2020, mobile devices will account for 14.45% of all eCommerce purchases. So it’s not enough to make your site responsive; you also need to make sure that customers can buy things from your site comfortably when utilizing a small screen.
  4. The following are the primary reasons why people do not purchase from your mobile eCommerce site:
  • Concerns about security (20.2 percent )
  • They are unable to view product details (19.6 percent )
  • It isn’t easy to get around. 19.3% of the population
  • They are unable to compare several screens. 19.6% of the population
  • It’s too difficult to fill in the blanks (18.6 percent )
  • These difficulties must be addressed in your web design plan.

Conclusion

User-friendliness is the most critical feature of a good website. It shouldn’t be difficult to convert visitors if you link their desires with your company’s objectives. The above-mentioned web design statistics will provide some insight into this area.

Making Minimalism Functional in Web Design

Nothing is more off-putting than having to wade through a wall of information to find what you came for. Where there is clutter, even valuable things lose their value. And visitors leave websites that aren’t usable.

Designing for clarity and calmness is a great way to set your company apart. Minimalism lets the content really stand out and shine. How can we use the benefits of functional minimalism and inspire people to stay?

Understanding minimalism

Minimalism is super trendy right now. Its concept is based on the Japanese aesthetic. It is minimalism that makes a Japanese tatami room so serene.

In web design, minimalism is all about creating a seamless user experience. Its application can be in two different ways – aesthetic and functional. One values the art of form – and the other, the art of functionality.

Functional minimalism strips away all unnecessary elements.

Functional minimalism in web design

When users visit a website, they have one question: “What’s in it for me?” If they don’t get that in the first 5 seconds, they’ll leave.

Design is not only about aesthetics – it is communication. And communication is best when it is concise. When it comes to a minimalist web design, there are five focus areas:

1. Emphasis on essential content

You might have come across websites that were crowded with content, and it was difficult to find what you were looking for. Some websites strive to give all the information so people can make an informed decision. But in reality, this hardly works.

All elements that distract users from the main content should be removed. Every detail must serve the purpose. Also, don’t write complex sentences. Long sentences are often why you lose your audience.

2. Extensive use of negative space

Negative space, or “white space,” describes the areas between different elements on a web page. The concept of negative space is based on the Japanese Ma principle. It is the void between all things. Ma creates peace of mind.

When used correctly, negative space helps draw attention to important information and improve the overall user experience. You can make particular content more noticeable.

It is the silence between the notes that makes the music.

3. Single focal point

Make the viewer focus on the main element of the page. Users don’t have to spend a lot of time extracting essential information from tons of detail.

Arrange your site so visitors naturally gravitate to the most important element. A message should be conveyed without unnecessary noise.

4. Simple navigation for better usability

Don’t give your users too many options once they land on your page. Decide how they will find the shortcut to their goals. Help users complete their tasks as efficiently as possible.

Ask yourself: does this element serve a function, or is it just visual? Rule of thumb: if something is not useful to the majority of visitors, remove it.

However, don’t hide the navigation. It makes the interface cleaner, but using the product becomes harder for visitors. They should get what they want without any fuss, and you’ll get what you want.

And don’t reinvent the wheel. Use elements that people are familiar with.

5. The main content should be placed on the top of a page

Your first impression is everything. Because viewer’s eyes always fixate on the top of the page, this is another area where bad page design can hurt conversions.

It is essential to answer 3 questions within five seconds before users continue their hunt elsewhere:

1. Where am I?
2. What can I do here?
3. And why should I do it?

Be upfront about your intent. A good way to start is with a “wow factor.” But how do you accomplish it?

  • Present yourself as the solution to a tricky problem.
  • Help your audience reach a goal.
  • Anticipate the needs of your customers and proactively answer questions.
  • Create a sense of delight in your brand.

The quiet art of functional minimalism

So, how do you create a design that is appealing, loads quickly, and doesn’t raise your bounce rates?

Think through your website’s setup like you’re a new customer. Ensure:

  • Simplicity
  • Navigability
  • Consistency
  • Hierarchy
  • Accessibility
  • User-centricity

And when the site is launched, you can use analytics to see which elements are clicked infrequently. Gather user responses and consider removing some elements to get the best UX. All details should prove their worth.

Are you looking for a web design company in Dubai? Get in touch with us. Let’s have a conversation about how we can help find a way to make users say “wow” to your website or app.