Here are some of the reasons why good web design should be a top priority for E-commerce businesses

A well-designed website is essential for any E-commerce business. Consumers must be able to easily navigate a website to find what they are looking for. If customers have a positive experience while using a website, they are more likely to return and purchase again.

The same is true for in-store shopping: if you have difficulty finding what you are looking for, you are unlikely to return. So, whether online or in-store, a great user experience will guide customers smoothly through the shopping process, increasing customer satisfaction, and the company’s revenue.

In this blog, we’ll go over some of the most important aspects of E-commerce web design that ensure online stores are user-friendly, dependable, and retain customers.

1. An intuitive user experience throughout the online shopping experience

It’s as simple as that: a poor user experience prevents visitors from converting. This is why shopping cart abandonment (when visitors leave your site without making a purchase) is one of the most serious issues confronting e-commerce businesses today. Designers work hard to create smooth transitions, such as finding a product, adding it to the cart, and making the purchase.

To simplify the online shopping experience, designers must consider the following factors: accessibility, usability (for example, limiting the number of fields a user must fill out during the checkout process), and conversion without forcing users to commit.

Furthermore, smart product recommendations and personalized content are becoming increasingly popular among e-commerce businesses. Personalization can significantly improve the user experience and, as a result, the conversion rate. When designing user journeys, it is critical to keep this in mind.

2. Design that is responsive

With the rise in online e-commerce traffic via smartphones and tablets, having a consistent experience across multiple devices is critical. Websites that do not provide a mobile-friendly experience are likely to drive away customers and lose out to competitors who may be one step ahead.

Simplified interface design, micro-interactions that improve a user’s experience, image zoom support, content hierarchy, and page loading times are all practices to consider when designing mobile for E-commerce.

3. Simple navigation

A user attempting to purchase from your website should be able to find their desired item immediately. Your site’s navigation must be obvious and organized to direct and assist customers. With prominent categories and sub-categories, the navigation should be easy to find. After all, if a user cannot find an item, they will not purchase it!

A prominent search bar is an important feature that all E-commerce sites with large selections should think about. It enables users to find exactly what they are looking for.

4. A call to action

A call to action (CTA) directs visitors to the next step they should take, and in the world of e-commerce, a well-designed CTA can convert a visitor into a customer.

On the other hand, using a standard CTA may not be the most effective way of capturing users’ attention and encouraging them to take the next step. You want your button to stand out, but it can’t be too ‘aggressive.’ It must be consistent with the rest of the site.

When designing a CTA, keep the following factors in mind: contrasting colors, size, spacing, shape, and effective copywriting. We also recommend testing various CTAs to determine which version performs best with your customers.

5. Product photography of high quality

Because online customers cannot touch products before purchasing them, the best way to showcase a product is through high-quality photography. Customers will understand what you’re selling better if the items are photographed from various angles, realistic settings, and important product details highlighted. The addition of 360-degree product viewers is also a nice touch.

A consistent yet creative approach can go a long way in converting visitors into customers, increasing brand awareness, and allowing people to get an overall “feeling” of your company through the aesthetics of your photographs.

6. Content that is concisely written

Beautiful photography should always be accompanied by descriptive copy that is appropriate and detailed. It will assist customers in better understanding your product. Overcrowding an E-commerce website with copy can make customers feel overwhelmed. Let’s face it: no one wants to read long, boring paragraphs.

Condensing and shortening the copy makes the information easier to digest and encourages visitors to actually read it! Creative copywriting, like photography, can help you better appeal to your potential customers. Make sure the language is appropriate – for example, with younger audiences, a more fun, casual copy can be used.

Finally, there are more than six aspects of E-commerce web design to consider, but these are the most important. Keep in mind that no two E-commerce websites are alike!

To keep yourself updated on emerging trends in eCommerce Website Development and Digital Marketing, keep in touch with Red Berries – An ace eCommerce website development company in Dubai. If you have any questions, require any help or you looking for a Digital Marketing Agency In Dubai, then, contact us today!. Also like us on Facebook, follow us on Linkedin and Twitter for more updates.

Here’s How a Website Redesign Agency Can Transform your Business

Your first thought might be that the web design agencies is exaggerating the value of their work. And in most cases, you may be correct. However, we are talking about a few clients significantly impacted by a website redesign because the changes run deep within the organization. So, what is website redesign?

What is a Website Redesign?

A complete website redesign entails rebuilding your website from the ground up, from the code to the appearance, functionality, and user experience. A website redesign, like renovating your office or shop, will improve the look and feel of your site, enhance it with new features, and ultimately drive better business results.

You can also choose to redesign only the backend or frontend components of your website (the backend is the code that powers your website’s functionality, and the frontend is the visual interface that visitors interact with).

What are the 3 Reasons to Redesign your Website?

1- The website redesign process scrutinizes your entire marketing campaign.

Redesigning a website is at the heart of any company’s marketing efforts. The process of planning website changes raises concerns about current marketing initiatives, such as the disparity between digital and traditional marketing spending, the evaluation of existing channels, and the exploration of additional digital marketing channels.

2- The more processes the website affects, the greater the organizational change.

At first glance, it appears that a website redesign would only affect marketing and sales. However, a well-designed modern website can disrupt many functions, including HR, Quality, Customer Support, and, in some cases, Manufacturing.

How does this work? Websites nowadays rarely serve solely as information sources. They have forms and functionality that allow data to be sent to and from multiple departments. A well-developed career section can help the HR department, which can help Manufacturing by making high-quality hires. A strong inquiry section can revitalize sales and marketing. A well-designed feedback section can activate the company’s quality control department. Everything is now interconnected.

3- Nothing succeeds more than success—the significance of a successful website.

A great website can be transformed into a lead generation machine. When combined with an excellent digital marketing program, it has the potential to accelerate and multiply any company’s turnover and top line. We’ve seen it repeatedly: a revitalized website propels a company into the marketplace, where it begins to take market share. It creates a virtuous cycle that feeds on itself and transforms the company’s outlook.

What are the Benefits of the Website Redesigning?

You will probably evaluate the need for a website redesign based on its returns, as you would any other type of business expenditure, to determine if it is worthwhile.

Because a good website redesign requires a significant investment, here are three major business benefits that justify and help pay for it.

1- Better branding

An updated website will help to reinforce your brand’s consistency. With a modern design, your website will promote consumer trust and brand recognition, which is why a website redesign can do wonders for your brand-building efforts.

Potential customers who find your company online will evaluate the trustworthiness of your company based on the overall design and quality of your website.

First impressions are essential, and your website’s design influences them 94% of the time.

If your website appears cheap and out-of-date, does not function properly, or provides a poor user experience, it may turn off potential customers.

On the other hand, a website redesign helps to keep your business relevant and enhances your brand image with a strong impression.

2- Improved search engine rankings

A well-designed website also means improved SEO. Your website’s redesign should consider search optimization from the code to the final responsiveness.

Finally, your site’s redesign will help you climb the SERPs, resulting in more organic traffic.

Furthermore, once people click on your link and visit your modern website, they are more likely to stay. Visitors will browse through your site and check out more pages if your site structure is optimized, lowering your bounce rate.

Finally, a well-designed website can attract more backlinks, giving you a strong push for even higher Google rankings and more referral traffic.

3- Enhanced information flow

The primary goal of your website content and information is to help potential customers learn more about your company, products/services, and, ultimately, close deals.

Whether it’s information about your company, your founder’s story, or simply educating them on your products and services, the primary goal of a website is to provide information that allows visitors to take the desired action (conversion).

Of course, people expect to have the information they always need right in front of them. And an optimal information flow is required to persuade visitors to consider your offerings and become paying customers.

After all, you’re probably aware that your website is the foundation of your company’s digital presence and that it has a significant impact on your brand and its perception. Maintain consistency across all of your marketing channels and customer touchpoints to become instantly recognizable (including your website).

To keep yourself updated on emerging trends in Website Design and Digital Marketing, keep in touch with Red Berries – A competent website design company in Dubai. If you have any questions, require any help or you looking for a Digital Marketing Agency In Dubai then, contact us today!. Also like us on Facebook, follow us on Linkedin and Twitter for more updates.

9 Steps to a Successful Web Design for Your Company

Before creating a website, most people and businesses should think about a few things. Web design is both an art and a business. Getting the “formula” right is critical to success. Your website can look great, but you won’t see any results if you don’t get the fundamentals right.

When designing your company’s website, keep these nine points in mind.

1.Select a Web Design or Digital Marketing company that is well-versed in its field.

You will most likely require the services of a digital marketing or website design company that provides the tools needed to create an outstanding website. Choosing someone who understands all of the intricate details of designing and maintaining a website is critical to your success.

2. Decide on a name for your website.

Your website’s name should reflect not only your company but also your brand and identity. This will be the first thing people notice when they arrive at the site, and it will also be the last thing they remember. When they tell others about you, they will mention your website’s name. Most businesses, but not all, use their company name. When you’re getting ready to build your website, think about your name. When it comes to your visitors, it can make or break them.

3. Your website’s design should be ideal for your objectives.

If your goal is to sell cookies, your website should look like a cookie or have a cookie theme. Furthermore, because you intend to sell cookies rather than educate people about them, your website should most likely be heavily focused on selling things. Your landing page should begin with sales information, and your website should include all of the tools required to make sales. It is critical to have the right idea when creating your website to ensure that each visitor has a positive experience.

4. Select a theme that tells people everything they need to know about you.

The importance of visual identity in web business cannot be overstated. If your theme looks like a lawyer’s website and specializes in children’s clothing, you’ll come across as an expensive, not-so-fun children’s clothing store. Bright colors and “bubbly” letters will make you appear more fun and less severe. It is critical to establish your tone. A suitable color scheme, layout, and fonts can make or break your company’s online presence.

5. Establish attainable objectives

Expect less than a million visitors in your first month. In contrast, don’t expect anyone to show up. Establish monthly objectives for both content and design changes. If you notice that customers are always going straight to your chat line to talk, put more emphasis on that. In a website, it is critical to tailor things to the customer. Many businesses once believed that they could build their website and then leave it alone. That is no longer the case; today’s web users expect constantly changing content and interaction. People tire easily, and the last thing you want is for them to grow tired of you.

6. Use a lot of social media

Integrating at least three types of social media is critical for your website. Visitors will want to connect with you on Facebook, Twitter, Google, and any other platform they can find. The same is true for the content on your website; make it simple for them to share it on any site they choose. People prefer to do things by pressing one or two buttons. If you want them to share your content, make it as easy as possible for them to do so.

7. Add a lot of content to your website

Users of websites expect to have all of their questions answered quickly and thoroughly. It is critical to remember this. If you want people to use your service, you should be able to tell them everything they need to know about you in a few pages. Consider including a blog section if you want search engine users to find you. Blogs enable you to publish a large amount of content that readers may find interesting. If your company name or other information appears on each entry, you can continually direct traffic to your leading site and sales area. People see your blog posts and then visit your website. When everything goes as planned, you can expect a lot of traffic.

8. Provide customers with something to do

Almost any interactive item will keep customers from leaving your site as soon as they arrive. Most web design firms will provide you with specialized tools for incorporating interactive elements into your site. Customers will stay on your site for a more extended period if it is more interactive.

9. Make use of your analytics tools

Consider hiring a company that offers on-site analytics/statistics when building your website. These are crucial. Most stats systems allow you to see where users are “landing” or coming to your site. On your website, you can also see basic information about them and what they read the most. Making small changes regularly can keep your site fresh and relevant to your customers. If your customers always feel as if the site was designed specifically for them, they will stay longer, and you will conduct better business.

Finally, these techniques will not guarantee success, but they will give you a fighting chance against your competitors.

To keep yourself updated on emerging trends in Website Design and Digital Marketing, keep in touch with Red Berries – A superior website design company in Dubai. If you have any questions, require any help or you looking for a Digital Marketing Agency In Dubai then, contact us today!. Also like us on Facebook, follow us on Linkedin and Twitter for more updates.

Custom website design solutions in Dubai with Red Berries – The Process

Imagine going to a library that houses more than 10,000 books, wouldn’t you be excited about that! What if all these books were stored in one massive heap, would it even be useful to have such an enormous collection, absolutely not! While it is essential to have a web presence, an intelligent web design is essential to make your website meaningful.

One might be tempted to think of web design as being concerned with visual aspects of a website, however, planning and creation of visual elements are only a part of web design and we offer the best website design services in Dubai.

Decisions about website design include considerations about the intent of the website, the functions it is supposed to perform, the intended audience, and the amount of expected traffic. Red Berries is a web design company that has geared to formulate the right web design framework in accordance with requirements specific to your business.

Unlike any other web design company in Dubai, this is how our process for website designing works – Firstly, we understand your company in depth. Then our web design company team analyzes your competitors and industry in general to understand more about the products/services being offered. Lastly, through our data-driven expert knowledge, user experience journey data, we build you a highly responsive web design that goes beyond your company’s needs.

A website is one of the primary modes of communication today and says a lot about your organization. A cluttered news website can turn away several readers and even tarnish reputation. A bad experience on an e-commerce site can result in lost sales and deliver customers right to your competitor’s lap. Even an internal site created as an information directory will not find acceptance amongst employees if the design is poor.

A Dubai web design company like us is just what you need. Red Berries’ expertise as a web design company ensures a compelling and engaging experience in every site visit:

  • Improved usability leading to an increase in attention span and repeat visits.
  • Enabling the website design to be a strong tool for branding
  • Showcasing the professional intent and sending the right message
  • Simplifying access to information

Website designing, or web designing, in its totality, comprises of several aspects:

  • Site structure
  • Information flow
  • User experience/user interface design
  • Navigation ergonomics
  • Design elements such as layout, color schemes, iconography

Our web design company specializes in creating custom website designs in Dubai that capture user attention and increases engagement. We understand that each business has unique offerings. Our team is well experienced and therefore, can successfully implement a website design based on your needs. Our web design company team conducts brainstorming sessions to present you with a custom website design solution desired by you. We factor in the user journey, search engine optimization, web hosting as part of the process. Our web design company works closely with your team to gain inputs about your business and industry. This helps us deliver a quality-based solution that can drive growth for your business.

For all the latest web design and development updates & news from the industry, like us on Facebook, follow us on Twitter and Linkedin.