5 Trends To Watch Out For in The Social Media Space, This Year!

The Social Media space has been changing with every passing year in terms of the number of applications, platforms, the way consumers use and interact, and the way information is shared. Due to new technologies coming in, there is an immense number of tools being developed in the Social Media trends to attract the audience and keep them engaged. Companies through Social Media are trying to reach the audience and trying to bring them authentic information to build trust and connect with them. Companies are trying to monitor and understand the media consumption habits of the customers which are changing with changing time.

It is very important for Digital Marketers to stay abreast with the trends for 2019 which are expected to be popular this year.

Here are the 5 trends for 2019 which are expected to be huge in Social Media Marketing.

1. It’s all about what you see

Video content is going to be more powerful in 2019. As per an industry expert, 80% of the content we consume is video hence Marketers could concentrate on generating more original content. YouTube as a platform continues to thrive as more and more YouTubers are joining in and making incredible content to keep the audience engaged. The Live videos seem to gain popularity through YouTube, Facebook and now Instagram. Brands can utilize the feature to stay up in the feeds of their customers.

2. Content remains the King

The quality of the content is the key and will continue to stay one in 2019. It is important for the brands to concentrate on the content which they are putting up on the Social Media platforms.
Content is what the audience interact with and trusts the brand if the content is good. Content creators are continuously struggling with the challenges like repetitive content, irrelevant content hence it is important that brands come out with original and relevant content and personalize it as per the target audience to stay relevant in the business.

3. Personalization

It is expected that in 2019, the business which use personalization to enhance the customer experience as one of their main strategies are likely to succeed. There is abundance of information available online but due to social media platforms, it is easy for the brands to identify and target their audience with targeted offers. Personalized emails are another way brands are trying to use the power of technology and information to make the experience for the customers to be more personal.

4. Social Listening

It is crucial for the brands to know what the customers must say about their brands. Twitter, Facebook, Instagram, Snapchat are some of the ways the customers voice out their opinions about their experiences with the brands, it could be good or bad. Brads need to be aware of what is being said by the people online. Various Social listening tools are out in the market which are trying to gauge customers’ opinions about the brands and helping brand to correct or align their strategies accordingly.

5. Chatbots

With the advent of Artificial intelligence, the Chatbots have come in the scene are going to grow more in 2019.Facebook, Amazon and Google are already using Chatbots on their platforms and have been prompt in adopting the AI to enhance the customer experience. Millennials seem to be adapting to the changing technology at a faster pace so the brands which aim to target them must be using AI to stay in the game. IT is predicted that by 2020, 85% of the interactions will be through Chatbots.

Keep in touch with Red Berries – A social media marketing agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Can Social Media Advertisement Result in Conversions?

Many of us associate Social Media promotions with Brand Awareness, but how many of us do believe that social media advertising can also drive conversions. There are many marketers who segregate social media for AWARENESS, and Google ads for ROI conversions. So, if you also think the same way, then time for a reality check has come.

Social media is now one of the leading mediums pitched above conventional advertising mediums and platforms in Dubai.

It has engaged a sizeable population across the world and given brands an opportunity to connect with their target segments with a post, or a campaign idea.

If you think there would be no proper reception among the target audience, then you might be undermining the popularity of social media. There are 71% of consumers, likely to purchase a product based on social media referrals. Other statistics reveal that more than half of marketers who’ve been using social media for at least two years reported it helped them improve sales.

All these trends point to one thing – to use social media for campaigns effectively and generate RoI. Many brands acknowledge that point, but don’t know HOW to achieve it? For such marketers, we have an easy way out. Tracking and analytics enable such marketing-oriented brands to interpret the data generated from the campaigns and use it to catapult brand growth. Proper website analytics and configuration also enable brands to track the traffic and their rate of conversions. Keeping a tab on this trend can enable brands to track conversions and sales.

Social listening of audience behavior through comments and online conversations also provides insights to determine which social strategies are/are not working and whether some adaptations are needed in the current plan.

Clarity of marketing goals is a must to ascertain the RoI and conversions on social media marketing. If Sales are the sole target, then all the social media activities will be centered on improving the desirability of the product or service in addition to the sale ads. While running ads, following A/B testing also helps ascertain which communication route is performing better.

These are a few of the tactics that ascertain RoI on Social Media Advertising if followed on a continuous basis. Wish to know how the prospects of Social media advertising in the UAE, then leave a comment below.

Keep in touch with Red Berries – A social media marketing agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.