If you want your website to appear on the first page of Google search results, you must use SEO techniques based on Google’s ranking factors.
Now, Google uses a slew of ranking factors. For the search engine to analyze and determine a website’s SERP position, it uses numerous algorithms (Search Engine Results Page).
The good news, then? Google has just announced content Marketing as their most important ranking factor.
According to Google’s SEO Starter Guide, “Creating compelling and useful content will likely influence your website more than any other factors discussed here.” ; and provided examples of the content they want from us, such as blog posts, social media, email, and forums.
Why does Google care about content marketing?
Google’s goal is to organize the world’s information and make it applicable to everyone. Google couldn’t do this if it weren’t for online content.
For Google to function correctly, it requires content, and it requires high-quality content in particular. The more valuable your content is to searchers, the more likely it is that Google will list it due to a search.
What are the implications for marketers of Content Marketing being the number one ranking factor?
We’ve all heard that the higher you rank in Google’s search results, the more traffic you’ll get. More sales or ‘goal hits’ results (such as sign-ups, leads, phone calls).
Last year, SEMrush polled more than 1,500 online marketers from all over the world. In contrast to the 77% in 2019, 84% of these people stated a Content Marketing strategy. As a result of Google’s latest announcement, marketers should now focus more on Content Marketing to achieve high SERP rankings. If you don’t, your online visibility could be completely wiped out by competitors who use this tactic.
What does Content Marketing imply?
Nothing should be sold.
When you create and share valuable content for your target market instead of advertising your product or service directly, you use Content Marketing to grow your business. Your demographics problems and questions should be addressed in the content.
Social media posts are one type of content marketing:
- Use of electronic mail
- Infographics and video clips
- Ebooks with visual content
- Case studies are real-life examples.
- The use of electronic guides
To reach your target audience, you must create content that caters to their wants, needs, and hobbies. It must be focused, educational, or exciting, but it must not be about selling anything.
Solve the problems of your intended audience
First and foremost, let’s set the stage. The problems your target audience faces and the solutions they seek out on the internet are two things you must be aware of. If you own a Vegan Café, for example, you know all about this. Your target audience will probably look for “easy vegan recipes” when looking for your product. Create a blog, email, or social media campaign to showcase simple vegan recipes for your café. That’s the goal of Content Marketing.
A lot of ideas will flow to you if you have a clear understanding of your target audience. However, to have a significant impact, you must first identify current market trends. Buzzsumo is one of many tools available to help you discover hot topics for content creation.
Utilizing tools like Buzzsumo, you can browse popular topics and questions to uncover new content ideas. Creating unique, engaging content regularly will help you rise in the search engine results pages.
Disseminate information in the appropriate locations
Once you’ve created great content, you’ll want to make sure the right audience sees it at the right time. Think about where you want your content to appear after you’ve created it. YouTube videos can be shared on social media platforms like Facebook and Twitter or hosted on your website. They can even be included in an email campaign.
The most important thing to keep in mind is that you should only post content where it will be seen. Sending an email campaign to introduce your team makes no sense if the vast majority of your email list is made up of repeat customers. That type of content should be reserved for potential customers!
What is the best way for Google to find my content?
Google must first find and rank your content before it can appear in search results. The situation will not improve on its own accord.
Web crawlers are pieces of software Google uses to find publicly available web pages and other online content. Crawlers examine all of the content and links before being sent back to Google’s servers. After that, Google will grade your content’s SERP position according to the quality of the content (and more factors).
What steps should I take to optimize my content for search engines?
- Research and use of relevant keywords in the right places are just a few SEO content tactics.
- Title tags should be optimized.
- Make images look their best by optimizing them.
- Produce outstanding meta descriptions.
- Link to relevant websites that aren’t your own.
- Linking between pages on the same website.
- Add pictures to the mix.
Don’t have enough time to complete the task? Let us take care of all your online promotion needs.