Google Declares Content Marketing to be the Most Important Factor in SEO Rankings

If you want your website to appear on the first page of Google search results, you must use SEO techniques based on Google’s ranking factors.

Now, Google uses a slew of ranking factors. For the search engine to analyze and determine a website’s SERP position, it uses numerous algorithms (Search Engine Results Page).

The good news, then? Google has just announced content Marketing as their most important ranking factor.

According to Google’s SEO Starter Guide, “Creating compelling and useful content will likely influence your website more than any other factors discussed here.” ; and provided examples of the content they want from us, such as blog posts, social media, email, and forums.

Why does Google care about content marketing?

Google’s goal is to organize the world’s information and make it applicable to everyone. Google couldn’t do this if it weren’t for online content.

For Google to function correctly, it requires content, and it requires high-quality content in particular. The more valuable your content is to searchers, the more likely it is that Google will list it due to a search.

What are the implications for marketers of Content Marketing being the number one ranking factor?

We’ve all heard that the higher you rank in Google’s search results, the more traffic you’ll get. More sales or ‘goal hits’ results (such as sign-ups, leads, phone calls).

Last year, SEMrush polled more than 1,500 online marketers from all over the world. In contrast to the 77% in 2019, 84% of these people stated a Content Marketing strategy. As a result of Google’s latest announcement, marketers should now focus more on Content Marketing to achieve high SERP rankings. If you don’t, your online visibility could be completely wiped out by competitors who use this tactic.

What does Content Marketing imply?

Nothing should be sold.

When you create and share valuable content for your target market instead of advertising your product or service directly, you use Content Marketing to grow your business. Your demographics problems and questions should be addressed in the content.

Social media posts are one type of content marketing:

  • Use of electronic mail
  • Blogs/PR
  • Infographics and video clips
  • Ebooks with visual content
  • Case studies are real-life examples.
  • Testimonials/Reviews
  • The use of electronic guides

To reach your target audience, you must create content that caters to their wants, needs, and hobbies. It must be focused, educational, or exciting, but it must not be about selling anything.

Solve the problems of your intended audience

First and foremost, let’s set the stage. The problems your target audience faces and the solutions they seek out on the internet are two things you must be aware of. If you own a Vegan Café, for example, you know all about this. Your target audience will probably look for “easy vegan recipes” when looking for your product. Create a blog, email, or social media campaign to showcase simple vegan recipes for your café. That’s the goal of Content Marketing.

A lot of ideas will flow to you if you have a clear understanding of your target audience. However, to have a significant impact, you must first identify current market trends. Buzzsumo is one of many tools available to help you discover hot topics for content creation.

Utilizing tools like Buzzsumo, you can browse popular topics and questions to uncover new content ideas. Creating unique, engaging content regularly will help you rise in the search engine results pages.

Disseminate information in the appropriate locations

Once you’ve created great content, you’ll want to make sure the right audience sees it at the right time. Think about where you want your content to appear after you’ve created it. YouTube videos can be shared on social media platforms like Facebook and Twitter or hosted on your website. They can even be included in an email campaign.

The most important thing to keep in mind is that you should only post content where it will be seen. Sending an email campaign to introduce your team makes no sense if the vast majority of your email list is made up of repeat customers. That type of content should be reserved for potential customers!

What is the best way for Google to find my content?

Google must first find and rank your content before it can appear in search results. The situation will not improve on its own accord.

Web crawlers are pieces of software Google uses to find publicly available web pages and other online content. Crawlers examine all of the content and links before being sent back to Google’s servers. After that, Google will grade your content’s SERP position according to the quality of the content (and more factors).

What steps should I take to optimize my content for search engines?

  • Research and use of relevant keywords in the right places are just a few SEO content tactics.
  • Title tags should be optimized.
  • Make images look their best by optimizing them.
  • Produce outstanding meta descriptions.
  • Link to relevant websites that aren’t your own.
  • Linking between pages on the same website.
  • Add pictures to the mix.

Don’t have enough time to complete the task? Let us take care of all your online promotion needs.

Digital Marketing: How to Sail Startups in Dubai Post Lockdown?

4 Digital Marketing Tips for Dubai Startups

The global pandemic might have brought the entire world to a standstill, but digital marketing startups in the UAE are signaling a change. The change to make the most of opportunities, the change to push the business ideas with a fresh excitement like never before, even amid the limitations. Governments around the world might have enforced lockdowns and advised people to stay at home, but start-ups continue to prosper due to a superpower called technology in our hands. Being ‘online’ is ‘the new normal.’ We all are experiencing the transition ourselves where a huge chunk of the population, who had never contemplated online shopping before, are now going online for their daily needs. In fact, data shows that consumer demand for e-commerce services in Dubai has increased by 300 percent during the pandemic.

For start-ups, being ‘online’ is the biggest advantage. Besides, let’s not forget that nearly 98.98 percent of the UAE population are active social media users, and on average they spend over 7 hours daily on the internet. This means that if you are a startup in Dubai, you cannot ignore the importance of digital marketing. Your customers are online, and so should you.

There has been a steep increase in competition in the online advertising space with every company trying to muscle its way in and capture the largest market share. Here are a few digital marketing tips for startups that can help your business stand out from the crowd by capturing your audience’s attention.

1. Search Engine Optimization (SEO):

While advertising and marketing campaigns are important to target your customers with what you have to offer, it is also equally important to focus on increasing your organic traffic. This means that your website needs to list the first few results on search engines when your potential customers search for products and services you offer.

This can take time and investment and if you’re unsure how to go about it, you can always look for digital marketing companies in Dubai to make your website optimal and increase its organic traffic.

2. Pay-Per-Click Ads:

Some customers may not scroll down on the search results and simply click on the ads that are displayed on top of search engine results. Therefore, by using the pay-per-click advertising model, you can place your ads at the top of the search results to drive traffic to your website. Hence, whenever a potential customer searches for the products and services you offer, your ad will appear before the organic search results. While working on boosting your SEO, you can drive traffic to your site with these ads too.

For a startup, this is especially beneficial since you only pay for the number of clicks your ad receives, as opposed to a flat fee, making a cost-effective way to bring more customers to your platform.

3. Content Marketing:

Direct marketing is important to create brand awareness and to increase brand visibility. But aggressive direct marketing strategies can be off-putting for customers. Therefore, an easy way to create interest and conversation around your products and services is content marketing. Using this strategy, you can generate curiosity and interest among your potential customers through inexplicit and subtle ways that gently nudges them to explore your products and services.

For instance, you could create content on the problems and challenges that customers face and provide valuable insights on how they can be resolved using your products or services. Because your potential customers are interested in resolving their issues, quality content can drive them to your platforms to test out your offerings.

4. Display Ads:

Pay-per-click ads help you capture customers who are searching for products and services you offer. Display ads, on the other hand, can help you attract customers who are not actively looking for your offerings. If you target the right platforms and websites for your display ads, it can turn out to be quite effective with a good return on investment.

While these are some basic tips to keep in mind while devising a digital marketing strategy for your startup, it is important to keep in mind that the list is not exhaustive for the sake of brevity. Some other strategies Dubai startups should consider include social media marketing, influencer marketing, and remarketing, which refers to targeted ads for people who have shown interest in your product or service but have not purchased them, among various others.