Principles and Strategies to Enhance your eCommerce Store Through UX Design

User experience (UX) refers to how simple and fun your customers are to use a particular eCommerce interface in layman’s terms. It makes no difference how well-designed your website is if your visitors cannot use any of its features.

Most websites only get one chance to make an excellent first impression. As a result, it’s critical that your eCommerce store’s user experience is both visually appealing and straightforward, or they won’t return. “People ignore design that ignores people,” said Frank Chimero, one leading UX designers.

To flourish, eCommerce web design in Melbourne and worldwide must go beyond superficial aesthetics. It is not enough for a website to appear friendly; it must also have a function for its visitors. Users want to transact on the site quickly; therefore, functionality is especially vital with eCommerce sites.

Mapping a customer’s user journey through a page and analyzing how they travel between pages might reveal issues with your website and bottlenecks. The various checkpoints of a website’s user experience can be divided into the following categories. Some aspects of your website may be well-designed, while others are not.

User Experience Principles in eCommerce Web Development

  • The visual design of your branding, graphics, and video content on a page is known as user design.
  • Information structure refers to how your content is organized (short paragraphs or bullet points)
  • Usability refers to how valuable your menu is and how simple it is to navigate.
  • The layout of your content and the flow of information on a page is known as interface planning.
  • Page hierarchy refers to the consistency of your pages and how they are organized.

The necessity of making things clear, functional, and straightforward for the consumer is demonstrated by UX statistics. Believe it or not, only 5 users are required to assist you in identifying the issues with your website. (Source) To begin, you don’t need multiple testing groups. But, before you start planning your UX optimization approach, have a look at these data to see what you should be looking for.

These eye-opening statistics highlight the importance of good UX in today’s world, as well as user expectations, and will help you narrow down what you should focus on optimizing your website.

Statistics on User Experience in General

The following statistics provide a fast picture of the importance of user experience in the eCommerce world.

  1. The adoption of an intentional and purposeful user experience can increase conversion rates by up to 400%. (Source)
  2. Every dollar spent on user experience yields a return of between $2 and $100. (Source)
  3. Currently, just over half of businesses (55%) undertake UX tests. (Source)
  4. A terrible internet experience will be shared by 44% of shoppers with their peers. (Source)
  5. 91 percent of dissatisfied customers who don’t complain leave any feedback. (Source)
  6. When a page takes longer than three seconds to load, 53% of mobile site users abandon it. (Source)
  7. During the day, people open their phones every 5.6 minutes on average. (Source)
  8. Even if they enjoy the company, 50% of customers will use it less if the website isn’t mobile-friendly. (Source)

User Experience Statistics in eCommerce Stores

User habits have changed dramatically since computers were first introduced 30 years ago. They emphasize the growing tendency of many consumers to prefer to transact on their mobile devices rather than on their computers.

  1. Smartphones are used by 4 out of 5 mobile users to shop online (Source)
  2. Customers who have a bad mobile experience with a brand are 62% less likely to buy from them again in the future. (Source)
  3. If a form had automated email signup, 55% would avoid it. (Source)
  4. If a form needed too much personal information, 68 percent of users would not submit it. (Source)
  5. Laptops’ conversion rates are 3.94 percent, while conversion rates for mobile devices are 1.84 percent. (Source)
  6. The most aggravating aspect of mobile purchasing is enlarging a screen to click (Source)
  7. Mobile sales outnumber desktop purchases 52 percent of the time in the fashion eCommerce sector. (Source)

Success Stories in eCommerce User Experience Case Studies

There’s no need to start from scratch. Whether you work for a Fortune 500 firm or a small start-up, the best UX design concepts are universal since we’re all creating for people. The greatest eCommerce website design does not make size distinctions. Here are a few results from tech behemoths that are too wonderful to pass up.

  1. After altering the button text from “register” to “proceed,” Amazon saw a $300 million spike in sales. (Source)
  2. UX is credited with transforming Airbnb from a near-failure to a $10 million valuation. (Source)
  3. After implementing continuous scroll, Time.com’s bounce rate was reduced by 15%. (Source)

Summary of Ecommerce UX Best Practices for 2021

According to 77 percent of design agencies, poor website UX is a vulnerability for their clients.

It’s a feeling we understand entirely. Too frequently, businesses are preoccupied with how dazzling their website appears, undervaluing and neglecting appropriate wireframing and site mapping. It should be the other way around because the structure of your website and how it functions will determine the clarity of your service and the ease with which a streamlined user journey may be achieved.

Finally, the demands of the users come first, regardless of the specifics of your online eCommerce store or the boldness of your branding. Is your website’s user journey straightforward and straightforward? Then you add a modern, minimalistic design as the icing on the cake, and you’ve got yourself a winning mix.

8 eCommerce Shipping Costs Tips To Increase Conversion

As the pandemic worsens, more individuals turn to eCommerce instead of purchasing in stores. According to a Shopify poll, about half of buyers are hesitant to visit physical stores for fear of becoming infected.

Even though eCommerce is expanding, converting customers is more complicated than ever. Inconvenient shipping alternatives, long delivery periods, and stock shortages are all critical reasons for abandonment, according to 57 percent of buyers. Furthermore, around 50% of buyers blame excessive shipping charges, exaggerated taxes, and hefty fees for their frustrations. Optimizing your shipping and delivery is critical because you can’t do much about taxes and fees. A well-thought-out eCommerce shipping strategy is essential for converting customers and encouraging them toward repeat purchases, whether you’re selling locally or across borders. Furthermore, a well-designed shipping plan may reduce cart abandonment, raise average purchase value, and, most crucially, enhance customer conversion.

This post attempts to assist eCommerce business owners in developing and implementing shipping tactics that can potentially increase sales and keep customers coming back for more. So, without further ado, let us get started.

  1. Make shipping free.

Who doesn’t enjoy getting something for nothing? And if you offer free delivery, you’ll have a better chance of securing that sale, as 90 percent of consumers consider free eCommerce shipping to be the most appealing incentive for shopping online.

‘How do I stay profitable if I offer free shipping?’ some of you may wonder.

Offering free ecommerce shipping does not need you to sacrifice your profits or take an accommodative stance to gratify your clients. In theory, you include shipping costs in the price of your products.

This method isn’t appropriate for products with low-profit margins. For example, if you give free delivery for $50 with a product worth $10, you’ll have to raise the product’s price to $60 to break even, resulting in lower sales and serious customer trust difficulties.

On the other hand, high-ticket items are ideal for free shipping without conditions. If you provide free shipping worth $50 with a product worth $500 or $1,000, for example, no one will blink.

  1. Gain a thorough understanding of your profit margins, pricing tactics, and average order value.

Examine your profit margins and pricing methods and compare them to what your competitors are giving to incorporate free delivery profitably. Once you have the corresponding numbers and the shipping costs for the various products, you will have a good sense of how much you can charge without losing money or causing people to be dissatisfied.

Testing conditional free shipping (which encourages customers to meet a minimum purchase threshold) and seeing how your customers react could also provide helpful information. In this case, knowing the average order value is critical. The average buyer, for example, orders $75 worth of merchandise. As a result, if you give customers free delivery on orders of $90 or $100, they will be more inclined to keep adding things to their basket, as 93 percent of shoppers will do so to qualify for free shipping.

  1. Make your packing solutions more efficient.

Optimize the package if you want to save even more money on delivery. Because weight is a significant factor in deciding shipping costs, shaving a few pounds off your packaging solutions might save you a lot of money in the long run.

Going overboard and compromising the packaging’s integrity, on the other hand, may cause your products to be damaged in transportation. For sensitive objects, the essential practice is to utilize heavy packaging material (such as cardboard and styrofoam). Use lightweight packaging like corrugated envelopes, which come in various shapes and sizes, for items like clothing, soft toys, pillows, and other things that aren’t easily damaged.

Another option is to use the carriers’ free packaging, as long as it provides adequate protection.

  1. Provide flat fees

Flat rate shipping eliminates the need to weigh shipments, calculate distances, and calculate delivery times, making the process more straightforward for you and your customers. However, this method may necessitate a little more planning than the others we’ve discussed thus far.

To begin, figure out the typical cost of sending a package. Then, make sure you’re not severely undercharging or overcharging your customers. After reaching that magic figure, the prices will be slightly under or over within acceptable margins. Don’t worry; any deficiencies (if any) will be corrected as you progress.

On the one hand, flat cost delivery encourages large orders, as small orders may not provide enough value. On the other hand, it may deter minor charges, resulting in abandonment. As a result, determining whether a flat rate works for your company is critical, depending on your customers’ buying habits and the things you sell.

  1. Think of offering table pricing.

Table rates are conditional prices that are customized based on sizes and weights, the number of products purchased, destinations, order totals, and other factors. This strategy is ideal for companies that sell a wide range of items over a big geographic area, both locally and internationally.

Here are a few instances that may assist you in getting back on track:

  • Free shipping is available on orders of $200 or more.
  • Ship things weighing less than 10 pounds for $15.
  • Offer $50 shipping for items weighing more than 10 pounds.
  • If the destination is close (within a certain radius), charge a flat rate of $10 for shipping.

Because they’re so customizable, your imagination will determine how well you execute table rates and entice clients to buy more. Making the pricing complex and challenging, on the other hand, may turn off clients and jeopardize sales.

  1. Display real-time rates

This method allows you to provide real-time shipping quotes based on the exact pricing charged by the carriers. Weights, sizes, distances, and shipping times all affect the price. One of the benefits is that you can charge whatever price you want for the products. Setting competitive prices will help you get a competitive advantage.

On the other hand, your shipping expenses will not fluctuate as long as the carriers’ rates remain constant. Customers will be more trusting of you if they compare pricing in real-time. As a result, you will not only be giving a fantastic value, but you will also be improving the client experience.

When clients have various options with varied pricing, they may choose the less expensive ones, reducing the requirement for free shipping. Customers are also given a sense of empowerment when making a key decision during the purchasing process.

  1. Talk to potential carriers about your prices.

Although you can negotiate pricing with potential carriers for any products in your store, this strategy is best for huge and heavy items that you can’t or don’t want to send for free.

Shipping expenses for large items can quickly mount up. Customers may jump to a competitor without hesitation if the cost surpasses the tolerable limit. In such instances, it’s a good idea to shop around for rates and pick the ones that offer the best value and savings.

  1. Experiment with different shipping alternatives.

Because every organization operates under distinct factors, it’s pretty acceptable if standalone plans don’t produce the desired results. In such cases, using different strategies to find the ideal fit for your company is necessary.

Best practices in shipping strategy

Here are some more considerations to make while developing a successful shipping strategy.

Regardless of which technique you use, the fees must be shown at checkout. Any ambiguity could call into question your credibility, making it more challenging to gain consumers.

It’s also critical to be upfront about the estimated delivery date. Customers will be less likely to make repeat purchases if you overstate durations and cannot meet them.

It’s also a good idea to keep clients informed about the status of shipments in real-time. Customers will feel more at ease if they receive email confirmations once each step is completed.

Respond to consumer inquiries as soon as possible. In this context, facilitating a two-way communication channel between the carrier and the client may benefit.

To summarize, free eCommerce shipping is ideal when the costs can be successfully integrated into the price of your products without putting you at a competitive disadvantage. If the weight and dimensions of your products are similar, flat rate shipping will work best (with slight variation).

Table rate of eCommerce shipping will provide you adequate flexibility to establish your prices if you sell a wide selection of products. If you don’t want your clients or yourself to be burdened by intricate calculations, you should use live rates.

Finally, if everything else fails, experiment with different combinations. You may select the ideal delivery rate for your online store by going through a thorough trial and error procedure.