Ecommerce Business Success: 8 Elements

Because of the pandemic and numerous emerging trends in the eCommerce industry, it is critical for every brand in this industry to find new ways to grow and achieve new heights of success during these changes.

There is no doubt that online sales have increased significantly, but so has the competition for eCommerce brands, making it essential for each of them to find ways to stand out and remain relevant. From tried-and-true methods that have stood the test of time to various approaches tailored to the current environment, let’s look at the most critical ideas for making your eCommerce brand thrive.

Web design that puts the customer first.

With so many online options, customers are more likely to purchase (and return for more) from online retailers that have intuitive, user-friendly sites. This means that your page load speed needs to be kept up to par, spammy content like too many pop-ups is avoided, and all your content and pages must load seamlessly on mobile devices.

Obviously, depending on your specific niche, you’ll find other sector-specific ways to use eCommerce web design to make your site as appealing as possible to your audience.

For example, most modern customers want live chat support – and they don’t mind relying on chatbots if they get immediate assistance.

App creation for a specific brand to give customers direct access

Customers, as previously mentioned, expect help as soon as possible if they need it. This expectation extends to all other interactions with your audience as well. What’s the answer? A store-specific app with a custom design and logo. More and more brands are being inspired by the desire for immediate gratification to work with an app development agency to create an app that makes their brand immediately and permanently available.

  • Content can be created and personalized for each user based on their digital footprint and preferences.
  • You’ll be able to provide customers with more precise and insightful purchase recommendations, as well as reviews.
  • Using a branded app makes it simple to provide users with personalized alerts based on their preferences.

Participation on social media platforms

Even if you make a successful purchase, your success isn’t over. The more you interact with your audience, the more likely they will return time and time. Using social media is the most efficient way to improve customer engagement and humanize your company.

  • Concentrate your social media efforts on the platforms where you can start and manage meaningful interactions with your customers and where they like to spend their time.
  • Begin cultivating long-term relationships with influencers to boost your brand’s authority and foster customer confidence.
  • Building a more robust presence is easier when you use interactive content like questions, polls, stories, and even responding to comments.
  • Be on the lookout for new social media trends, such as short-form videos and stories.

Facilitating the use of e-commerce

You’re on the right track if your own branded app is enabled. However, it would help if you also considered the natural progression of e-commerce into e-commerce or the tendency of modern consumers to purchase more frequently via their phones. This also means that you must enable secure and seamless mobile banking transfers and payments.

To maximize the m-commerce experience, keep the user interface consistent across all devices while enabling features only available on mobile devices.

SEM can help you expand your digital marketing efforts.

If you run an eCommerce business, you’re probably already utilizing various digital marketing strategies like SEO to expand your customer base and raise awareness about your brand. In addition to your organic efforts, you should think about diversifying your business’s online advertising with paid forms of search engine marketing, including Google Shopping advertising.

Working with a specialized e-commerce PPC agency to advertise on search engines such as Google can help gain immediate traction with buyers at various sales funnel stages.

  • Paid social ads can help you generate more revenue by offering specific products to your target audience in a highly targeted and specified manner.
  • Using eCommerce SEO and PPC together gives you the best of both worlds: immediate and long-term customer engagement, more purchases, and repeat business.

The Use of Social Proof to Build Trust

Customer-created content, such as social proof, vouch for your business, helping to increase your relevance in the eyes of potential customers, elevating trust, and boosting loyalty. On-site reviews, third-party testimonials, and social media ratings can all serve as social proof that your brand lives up to its claims.

Considering the fierce competition in the industry, using social proof is quickly becoming the most effective way to build trust with new customers.

Increase your options by offering specialized products or services.

More and more new brands are entering the e-commerce industry, making it more difficult for established firms to stand out. Your eCommerce brand will gain more momentum and appeal to a more narrowly focused segment of your target market if you diversify through niche products.

You narrow your customer base by becoming an expert in one particular area of eCommerce, but at the same time, you make yourself more appealing to that target audience. As time passes, more eCommerce businesses will have to adopt a niche strategy to compete in a crowded market.

High-quality, flexible content that’s focused on value

Even though it is a timeless strategy, creating eCommerce content is one of the most ROI-friendly marketing strategies. Review posts, social media posts, and ads are all forms of content, but your eCommerce brand needs a specific content strategy.

Regular, high-quality posts will have a positive impact on your SEO and the level of engagement from your audience.

By providing valuable and educational content, you establish yourself as an industry authority and increase your chances of qualifying and securing more leads and customers.

Diverse content, such as videos, blogs, and infographics, will allow you to reach a larger audience and boost your revenue.

Finally, whether you choose to focus on a few tactics or diversify with as many options as possible, you will have a much better chance of maintaining and improving your position in the eCommerce arena. To be successful, every brand must have a solid growth strategy, and the methods provided here are the most promising ones for helping your eCommerce business stand out.

How much does it cost to build an ecommerce website in the United Arab Emirates?

In UAE, the costs of an eCommerce website can range anywhere from AED 5,000 to AED 300,000+.

● If you’re a startup looking for a quality 5-10 page website, the cost will go between AED 5,000 to AED 10,000.
● Mid-sized 10-30 page website will cost up to AED 15,000 to AED 25,000.
● High-complexity eCommerce websites cost from AED 25,000 upwards.

But which factors influence website development expenses? How to plan your budget to get your eCommerce platform up and running on the first shot without costly mistakes?

What to consider when assessing the cost of an eCommerce website

Without a clear budget, you can easily end up overspending. We will break down our eCommerce cost analysis into the following major expenses:

  • Ecommerce platform type
  • Domain name
  • Hosting
  • Developers’ time
  • Design
  • SSL certification
  • Features and functionality
  • Content
  • SEO
  • Maintenance

Answering the following questions can help you determine your eCommerce website costs upfront:

Ecommerce platform vs custom development: which one do I need??

Choosing the best way to start an online shopping business is not easy. There’s plenty of platforms for online commerce. However, not all of them are capable of handling the increased traffic. Open source eCommerce website development platforms are not as secure and flexible as customized websites. Custom development can deliver solutions powered by voice recognition, augmented reality, artificial intelligence, the Internet of Things, and a headless eCommerce approach. A well-designed website will show your customers that you take them seriously.

Costs involved: Most basic eCommerce website templates cost up to AED 1,000 but installation and customization can cost up to AED 7,000.

How much will a domain name cost?

A domain is your company’s online house. It could be purchased for a period of 1 year after which you will have to renew it.

Costs involved: AED 20 – AED 200/per annum depending on .com, .net, .ae etc.

Will I need support for hosting?

If yes, use an appropriately-priced host. If no, look at free hosting options. Most SaaS platforms offer some level of hosting, although it can be limited in the amount of storage, traffic, and even the number of orders. Because ecommerce websites are meant to generate revenue, it is advisable to have hosts that offer support.

Costs involved: AED 400 onwards.

How much does it cost to hire developers?

A good cost analysis should also include the allocation of developers’ time. Rates can vary due to many factors, including expertise, experience, location, and market conditions.

Costs involved: AED 7,000 + depending on developer rates and skills.

What kind of web design do I need?

If you want to distinguish yourself from your competition, go for world-class design. If you simply want to sell and compete, go with something more affordable. Good UX design is a roadmap for your clients to make a quick purchase in one go, however, it will increase the final cost of your website.

Costs involved: UX design typically costs up to AED 35,000 – AED 55,000.

What SSL certificate should I use?

SSL stands for “Secure Sockets Layer.” SSL certificates are used to establish a secure, encrypted connection. Without SSL a web store will be vulnerable to hackers. The biggest reason to pay for an SSL certificate instead of going with a free version is liability protection. This means that in the event of a data breach, you are insured based on your warranty level.

Costs involved: SSL certificate from globally reputed brands starts from AED 914/year and upwards.

What features do I need?

Functionality is of key importance. A typical site should integrate the following features:

  • Registration
  • Navigation
  • Reviews
  • Flexible check out
  • Multiple payment options

Create a list of features your online store needs. Customizing advanced features will naturally require a bigger budget.

Costs involved: AED 18,000 to AED 185,000 (initial investment).

What kind of content should I create?

As marketing mavens say, content is king. For an online store, you’ll need product images and descriptions. The cost of copywriting is directly proportional to the number of pages.

Costs involved: Visual elements of an ecommerce website typically cost from AED 1,800 to AED 7,500. As to copywriting, expect to pay from AED 200 to AED 1,800 per page or article.

What kind of SEO work for a higher Google ranking do I need?

If you want to beat all of your competitors, you’ll need a lot of SEO support. If you’re just looking to compete, basic SEO may suit your needs.

Costs involved: AED 1,100 – AED 5,500 per month.

Do I need website maintenance?

Keep in mind that your website will require continuous investment for improving the functionality when initial development gets completed. Just like your health can fall apart without a healthy diet, regular workouts, and check-ups, so can your website. Ecommerce sites need routine maintenance to ensure that all of the components are working properly. The cost of maintenance is again dependent on the features and functionality.

Costs involved: AED 3,000 to AED 30,000 per month.

How to lay a solid foundation for the future of your business?

Ecommerce is one of the best ways to make money online. Statista predicts almost 5 billion digital buyers in 2022, a figure likely to reach 6.5 billion by 2023. Most successful eCommerce stores pay off their initial investment in the first year or less.

ecommerce website development company
eCommerce website development company

You can build an eCommerce website, even if you are on a tight budget. If you’ll find the right website design company in Dubai or eCommerce website development Dubai you’ll be able to greatly reduce the cost of development without affecting quality. We recommend being thrifty and only spending when it is essential for your business.

Retail Marketing

Retail Marketing: E-tail is the new retail in this mobile-smart world.

When we say both concepts complement each other, we mean it. Mobile is changing customers’ behavior. Right, when the product is in the mind, be it home or traveling or office, all a customer needs is a mobile search to satiate their curiosity. Same way, while in a store or a mall, shoppers commonly initiate searches related to the product. All these trends suggest one thing – Digital Marketing is a key driver for a thriving retail economy.

It has been observed by Google that 70% of smartphone users who bought something in a store first turned to their phone for information about that purchase.

That’s a very interesting stat for the retail sector which is always up for new surprises for its new customers. The new thing about retailers is the approach to expand the retail markets to the digital world through e-commerce portals.

Opportunities

E-commerce products that have visibility over mobiles have better rates of conversions, hence continuous activity in terms of the offer, range, and product category always brings revenue. Here’s an interesting stat that says 91% of smartphone owners purchased or plan to purchase something after seeing an ad they described as relevant.

To connect their E-commerce brands with the target segments in the UAE, marketers are employing a versatile marketing strategy to provide a cohesive experience for any shopper. This includes personalized content/shopping items curated as per their search history, retargeting them effectively, and tracking conversions through advanced analytics configuration and timely audits of traffic from multiple devices.

Conversion rates for an e-commerce portal are directly proportional to the page loading time on mobile loading website. To ensure mobile traffic is engaged effectively, website page loading time should be reduced as much as possible. Because for every second delay in mobile page load, the conversions can fall by up to 20%. Reducing page loading time, and improving website UX is the best way with which digital marketing agencies in UAE can definitely drive in more engagement and more business.

How we can help?
The dynamic world of e-retailing and e-commerce portals calls for dynamic and RoI-based digital marketing strategies. Be it developing and managing an e-commerce retail store to conceiving and executing social media and Google AdWords strategies, RedBerries has done it all. The result-oriented strategies gain a defining edge with the regular analytics reviews and tracking audits. Every search is a potent source of insight for us and our professional team knows how to implement these shopper insights to the benefit of the brand. Data mining helps us design customer-centric strategies that in turn facilitate better conversions for the retail sector digitally.

To sum it up, the retail world is a unique ecosystem these days. Not just it is bridging the real world with the digital world, it is also ensuring a cohesive shopping experience for any shopper. At RedBerries, our main aim is to make digital search sessions engaging and social media alive with positive buzz. Contact our team of digital experts to understand the prospects of digital marketing for a retail brand.

Retail Digital Trends- 78% of consumers have spent more time researching a brand or product online than they have researched in a store.

Keep in touch with Red Berries – A Digital Marketing and eCommerce Website Development Company in Dubai to keep yourself updated on emerging issues in Digital retail marketing. If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!. Also like us on Facebook, follow us on  Twitter and Linkedin for more updates.