Future of Marketing: The Rise of Marketing Dashboards

Have a look into the future of marketing with us.


Digital marketing all over the world is incomplete without dashboards. Of course, any marketer needs to see these dashboards as a part of monthly reports and analytics to scrutinize the progress over social media and search engines. It is also a way to analyze if the proposed plan of action has been implemented or not. But more than that, these reports also supply lots of charts, and more importantly – DATA.

There are many prospects that come up to us with a universal question – how valuable are these dashboards in marketing?

We have a simple answer for them – it is CRUCIAL in marketing. Especially when these dashboards are considered as a universal benchmark to trace and track the returns on digital marketing spending.

So, if these dashboards are so important in digital marketing, then why do many clients worldwide feel that the charts are not fulfilling the purpose. Let us analyze find out what is the missing link that many digital marketers are missing these days.

Gone are the days when just tracking and presenting ANALYTICS in monthly reports was enough. Now, with the rise of Marketing Technologies, companies subscribing to digital marketing also want the value-addition to the usual dashboards.

How to add value to Dashboards?

Dashboards alone don’t provide value. It’s on the digital agency’s think-tank to distill insights from the dashboards and mine value-based findings for the accounts.

More than collating screenshots of various social media and search engine’s monthly reports, the study involves using advancements in data analytics to present the growth metrics in the digital ecosystem.

In short, the value-addition is possible through analyzing numbers and data in correlation with the project’s outcomes.

Say, if there is a sudden rise in website traffic, then these marketing think-tanks would go to the root to identify what led to the increase in the page visits, time spent per session, bounce rates, etc. Efforts would be then invested to identify what led to the increase in the click-through rates? Was it because of the newly implemented AMP project to the website that led to the increase or the recent blog that drew the high number of page visits?

A usual dashboard will just give you the rise in numbers, whereas experts at a digital marketing agency will mine the data and present it in the form of relevant insights.

What relevance these do insights bring to a brand/company?

These insights bring management one step closer to digital marketing activity by squeezing true RoI over digital marketing spending. As a marketing associate, brands and digital marketing agencies can exchange their views over the digital media performance and alter the current strategy, if needed for the brand’s growth.

These data metrics also enable the marketing managers to communicate trends in inputs, methods, and key outcomes with key stakeholders.

The key findings from marketing dashboards can be the torchbearers for the next month’s campaign and can represent the marketing goals to be achieved.
Just the right digital marketing agency can equip the brand marketers with the dashboard acumen and co-partner with the brand’s digital growth.

This is the future of marketing in the digital world that no brand/company should miss. But still, if you are wondering where to start from while scrutinizing the marketing dashboards, then look no step further!

Contact our team of Digi-experts for further assistance.

Keep in touch with Red Berries – A Digital Marketing and Social Media Agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Ad Blockers in Digital Marketing

How to Prevent Content Getting Blocked from Audience?

Ad-blocker is seen by the digital marketing industry as a big threat these days. But what exactly is an ad blocker. Is it a rebellion by the audience? Or there is more to it. Let’s find that out in the following blog post.

An ad-blocker is an audience-controlled mechanism where they just block or mute an advertisement if it annoys them frequently. Now, no digital marketer can ever invest in hiring a digital agency in Dubai only to get their ads blocked. But this recent trend is a sort of an eye-opener, where audience over different social platforms is exercising their rights for adblocking.
The most visible and terrifying symptom of the digital industry, Ad blocking is showing how the content inflow has overwhelmed the audience. The internet is bursting with information right from the moment the day starts and never stops even when the audience is in deep slumber. But now, the audience has the power to control and filter out the unwanted media and access the relevant media at their own convenience.

Statistics suggest that the use of ad blockers has more than tripled over the past three years to 181 million users today. Imagine, your audience hates your ad, and this is the worst that can happen to your brand. To get over this fad, marketers must wake up to the fact and identify with the audience’s needs and meet their expectations.

Marketers who are depending on the power of reporting and analytics must identify with this development and create their content accordingly. Still, a more elaborate way to achieve the most digital ad campaigns is to follow the procedure.

– Create the campaign, post, info-graphic, video, etc relevant to the target audience
– Develop content strategy in tune with digital and marketing budgets
– Choose your audience wisely while running ads. The audience’s demographic, geographic profile must match your TG’s profile
– Run tester ads to gauge the audience’s reaction

The basic premise – create digital assets that matter to the people. Else no other power in the world can save you / your brand from getting ignored, avoided, or blocked. Don’t intrude in the TG’s timeline by showing up for the ‘Nth’ number of times. Instead, use the power of storytelling, context to content and leverage engagement.
All these steps will not only help you gain audience engagement but also maximize the Return on Digital Spends in a great way.
Do you agree with our Digital Marketing Team’s views on Ad-Blocker trends? Or have any suggestions on the same. We would be more than happy to hear your views on the same. Share your thoughts with us in the comments section.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

A Good Online Marketing Agency in Dubai, U.A.E. Can’t Just Grow On Trees…

…But you can expect Red Berries to deliver juicy content and use only the latest methods to give you good results.

The way a brand is exposed has already changed, and the traditional methods are barely surviving. These days, consumers recall brands that they frequently encounter, and that’s usually what they are always exposed to. Studying consumer behavior would show that consumer lifestyles have varied, and the use of technology has increased rapidly. In effect, marketing has shifted dramatically.

Thus, you need an agency that helps your brand grow and reach for the light.
Red Berries have skilled professionals from the field of digital marketing in Dubai to give you the exposure that your brand needs. You don’t have to spend time, effort, and resources to learn and do it yourself. You can take advantage of experienced individuals who can do the work for you while you allocate your time for something more important.

Online advertising in Dubai can be a tricky field to navigate and you shouldn’t be doing it blindly. Red Berries will be pleased to work together with you and, you can see how far your brand has come.

The world of leading digital advertising in Dubai has so many ups and downs, and admittedly, not all of the ones who present themselves can troubleshoot issues and provide excellent working relationships. Proudly of the best, Red Berries is reliable and can help your brand maintain its evergreen approach.

Let us take care of your Dubai social media marketing needs, whether you are a small and beginning business or one that is just about to stretch its branches and get ahead of the competition. All it takes is a quick consultation with our team and Red Berries in Dubai can walk you through some services that you can maximize for your business.

Step out of the traditional methods. “You need marketing for the future”.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.