8 Proven Strategies To Fix Your Stale Ecommerce Online Marketing Strategy

This slogan, “out with the old, in with the new,” could not be more applicable to any other business than eCommerce. Things can always go wrong, whether the slow-moving stock or your eCommerce marketing plan. That’s when you should start dipping your toes into new digital marketing methods. And, believe it or not, the pandemic only served to drive retail trends, with eCommerce sales increasing by 34.2 percent in 2020.

So, if you’re ready to roll up your sleeves and get to work, here are eight methods to help you rethink your outdated eCommerce digital marketing plan.

Is your eCommerce marketing approach failing to deliver results? Make a check.

Before you continue reading, you must first understand the current state of your eCommerce store’s marketing plan. But how can you tell whether it’s functioning or not? Here are some of the most typical signs to look out for.

Assess Performance: The first step is to examine your data to see if your marketing efforts are practical. Depending on your marketing aim, you may wish to measure and analyze key performance indicators like conversion rate, average order value, net profit, and cart abandonment rate. If the target statistics for these KPIs are plateauing, it’s a warning sign that your campaigns and marketing efforts are failing.

Understand Your Audience: Many eCommerce firms fail because they target the wrong demographic. Despite having intended to fish for salmon, they wind up catching minnows. Is your company experiencing the same issues? Talking to your customers and understanding their reasons can be a game-changer in this scenario.

Losing Leads: It’s not uncommon for eCommerce businesses to lose leads. However, a significant percentage of ‘leads lost’ implies that marketing methods need to be updated. In this situation, promotional efforts should inform and delight potential clients.

Does this ring a bell? These eight techniques can help you improve your eCommerce marketing.

If your company is experiencing one or more of the issues listed above, it’s time to rethink your eCommerce web marketing methods. Here are eight ways you may take to increase sales in your eCommerce store.

  1. Use referral marketing to spread the word.

Remember how they used to say, “Just tell the cobbler my name, and he’ll look after you?” Those days are gone, but the traditional way of increasing sales hasn’t altered. As the name implies, referral marketing is based on existing consumers referring your items to their friends, family, and network. Building a successful referral marketing campaign aids eCommerce businesses in gaining new consumers and retaining existing ones.

What are the benefits of referral marketing for your eCommerce business?

Precision Targeting: Customers frequently seek friends and acquaintances for recommendations on products and services. This allows you to reach your target audience more quickly, and it’s as exact as it gets.

Trust: Did you know that clients referred by a friend are four times more likely to buy? When current customers endorse a product, they share their positive experiences with the company.

Increased Brand Awareness: Referral marketing expands your brand’s awareness and can convert visitors into paying consumers. According to Sasquatch, 14% of visitors who arrive at the referral page will act.

Adore Beauty, an Australian online beauty company, offers consumers a $10 credit for referring the brand to their friends as an example of an eCommerce referral program.

The key to success is providing the correct incentive and publicizing your referral program. Hyphen, an eCommerce sleep solution firm, has a referral program that allows existing customers to refer new customers who might be interested.

  1. Use Instagram marketing to generate high-quality leads.

With 1.16 billion monthly active users, Instagram is the ideal platform for showcasing products, soliciting feedback, and reaching out to new buyers. But, how can you turn Instagram marketing into a sales machine for your eCommerce store? Here’s what you should concentrate on:

Growth hacking: You must determine what works best for your brand in addition to posting (both conversational and promotional) content. Begin by using relevant hashtags to engage with clients that share similar buying preferences. You can also host contests and focus on user-generated material after a large enough following.

Pay attention to statistics: Instagram analytics can show you the hours when your followers are most active, as well as the types of posts that receive the most engagement.

Recruit influencers: You can generate fantastic engagement with celebrity shout-outs and influencers, and that’s what you should aim for to get your company off the ground. Influencer marketing allows you to collaborate with an influencer whose following is similar to the users you’re after.

When Dunkin’ Donuts intended to target a younger, more digitally savvy audience, they linked up with nano influencers. The goal was to connect with an authentic audience and increase interaction. Dunkin’ Donuts gained 1.1 million Instagram followers due to the campaign, garnering 21.975 likes and over 900 comments across 25 photos. Aren’t the results fantastic?

  1. Use Facebook ads to meet sales goals.

Do you want increased conversions and highly relevant traffic? Running Facebook advertisements can help you fulfill both of these goals while increasing repeat sales. So, what are the best Facebook ads to run?

Want to show personalized adverts to hesitant customers? Use dynamic product ads. You may present tailored advertising based on user behaviors on the website using dynamic product adverts. This allows you to retarget visitors who need a little extra encouragement to complete a purchase.

Carousel ads: Carousel advertisements, which allow the user to scroll through a succession of adverts, are a popular choice in the eCommerce market. They let you display numerous products in a single ad and give customers the option to choose the ones they want. The goal here is to show ads relevant to the customer’s search.

In such instances, relevant products boost the odds of conversion. Carousel advertising is used by the fashion business Modcloth to display its product range.

Campaigns for general retargeting: Did you know that the average cart abandonment rate is 69.57 percent? To enhance conversion, you can target them with available retargeting display advertising. Here’s an example of Ralph Lauren’s Facebook advertisements. The greatest Facebook ads feature stunning imagery with people and strong value propositions.

  1. Use memes to spice up your social media marketing.

Marketers are well aware that customers would avoid advertisements wherever possible. At such a time, using fun and familiar media to engage hard-to-reach consumers is one option. Meme marketing is a low-cost technique for business owners, marketers, and storytellers to create exciting material that attracts attention.

Memes can also take the form of animated GIFs or static images based on a well-known topic, meaning, or phenomenon. They’re frequently overlaid with text on top of or below the picture on social media.

Marketers utilize memes to connect with their customers, build a community, and raise brand awareness across industries and eCommerce.

Here’s why you should include meme marketing in your social media content plan.

  • Memes are easy to make and inexpensive to distribute.
  • Memes help to foster a sense of belonging.
  • Meme-based material is more likely to be shared, allowing your eCommerce business to reach a larger audience.
  • Memes add authenticity, modernity, and relatability to your brand.

On the eve of Thanksgiving, ASOS, a clothes shop, did something similar.

A program like the InVideo meme generator may turn a memorable image into a viral subject in minutes. You can use your films or stock images, add meme text and post it.

  1. Use upselling to convert one-time sales into subscriptions.

    Getting one-time buyers to sign up for subscriptions is difficult. As an eCommerce firm, you should use upselling as part of your eCommerce marketing strategy to overcome this issue. You can, for example, provide a member price on product sites and demonstrate that buyers will save money if they choose it.

Here’s a great example of how MeUndies does it to keep customers coming back.

It’s no longer easy to persuade customers to sign up for subscriptions.

Here are some suggestions for persuading your visitors to upgrade to a paid subscription.

Subscriptions will almost certainly provide additional value to your customers, resulting in a high return on investment. However, you must demonstrate this to them at each stage for them to commit.

Appeal to the reasonable mind: Do you sell things like men’s razors and shaving kits that individuals need to renew or replace regularly? You could better emphasize the advantages of signing up for a subscription in such circumstances.

Is it possible to watch a single movie on Netflix without paying the monthly subscription fees? No, that’s correct! You could wish to develop a section of products only available to monthly membership customers.

  1. Use a moderate nudge to convert wishlists. (Consider discounts.)

Your customers might put things on wishlists and then forget about them. As an eCommerce firm, it is your responsibility to go all out to turn that wishlist into a paid order. Sending reminder emails with a clear call-to-action is one method to achieve it (CTA). But what other options do you have?

Urge visitors to build wishlists: The first step is to encourage visitors to do so. Make it as simple as possible for registered users, and allow new users to create an account with just an email address.

Continual reminder: Whether through emails or pop-ups, you need to keep reminding your consumers of their wishlist.

Unique discount: To incentivize potential buyers and encourage them to act, you might provide an exclusive wishlist discount with terms and conditions.

As a result, I’ll have a solid reason to establish a wishlist, and I’ll be more likely to buy something when it goes on sale.

You can send tailored emails depending on the buyer’s journey utilizing segmentation and the customer data you’ve acquired using a CRM like EngageBay CRM.

  1. Use social proof in emails to increase conversions.

Using client testimonials in your emails is one of the most effective eCommerce methods. People who have already purchased and used the product are more likely to recommend it to others. Many companies utilize testimonials on product or landing pages, but you can also use them in emails.

Here’s how BrookLinen, a home-essentials firm located in New York, does it. Instead of including product descriptions, they rely on client feedback.

Here’s how to incorporate social proof into your emails:

Customer testimonials: Pull a few testimonials from your website and include them in your email marketing campaign.

Try including the price information and buy links in addition to the review and the product image.

Customer testimonials can also be included in promotional communications. After all, who better than a customer to describe your product?

  1. Increase sales by combining free shipment and FOMO.

Offering free delivery on orders worth more than a certain amount helps you increase sales and average order value (AOV). 93 percent of online buyers will spend more when a free delivery option is provided.

You can use FOMO (fear of missing out) to persuade potential customers to spend more and qualify for free shipping for your eCommerce firm.

Here’s how ASOS uses this method to increase sales. The easiest way to go about it is to nudge clients at every step before they make a payment.

Here’s how to recommend things that your bottom-of-the-funnel (BOFU) prospects can easily add to their cart if you want them to spend more.

Remind clients that they will miss out on free shipping unless they spend more.

Ensure you know how much you have to spend to get free shipping. “You’re only X dirhams away from free shipping,” for example.

When establishing free shipping campaigns, integrate with dynamic recommendations.

Conclusion

You don’t need a comprehensive website redesign to increase sales and conversions. Give these methods a try if you need some new ideas for your eCommerce marketing success and see what works best for your company.

A Comprehensive Guide To Digital Marketing In 2022

Traditional marketing strategies have most likely taken a back seat in the present age of the internet, while digital marketing is driving and conquering the online world. Traditional advertisements in newspapers, newsletters, and magazines are no longer required to boost your sales, as they have become obsolete.

As a result, not only has the print magazine altered, but the entire marketing landscape has transformed as well and is no longer the same as it was even a decade ago. Gone are the days when buying a TV spot to expand an ad required thousands of dollars.

The question now is whether switching to digital marketing as a channel for your products or services would be worthwhile.

What is the definition of digital marketing?

Digital marketing, often known as internet marketing or online marketing, refers to marketing efforts carried out via digital channels such as Search Engine Optimization (SEO), Pay Per Click (PPC), social media, websites, emails, or mobile apps.

We read on the internet, shop online for everything from groceries to clothes, and conduct online research on any products or pricing before purchasing in this day and age. All of this is the result of digital marketing. And this demonstrates how, if one refuses to transition to digital means, one will miss out on potential visits and sales.

Because your users are online 24 hours a day, the first thing they will do when they learn about your business is search you online to confirm its existence. For many of them, your business will be non-existent if you are not visible online!

How can digital marketing help a company grow?

Digital marketing works in various ways, from obtaining and retaining more customers to expanding your business’s chances and growth.

The effectiveness of digital marketing may be measured.

You may learn what your target audiences want through digital marketing. You can find out how many hits your Google AdWords or sponsored content is getting, the audiences, how long they spent on your site, what content they downloaded, and more by looking at your business analytics. Analyzing this component allowed you to spend money in the most appropriate places to measure your investment.

Digital marketing is a low-cost option.

Even if your company is on a tight budget, digital marketing is a viable alternative because it does not have a high price tag. You don’t have to reach out to an extensive range of people who could be uninterested in your services or products. Even when it comes to increasing your social media presence or using other digital marketing strategies, the cost is a fraction of what it would have cost to get a billboard.

Digital marketing is doable and results in rapid growth.

Because digital marketing is simple to alter in today’s fast-paced environment, you won’t need to spend much time on it. You don’t have to be concerned if an ad isn’t working because it can be adjusted or turned off. Alternatively, if another internet strategy is working, you might increase your investment in it. A usable website, high-quality articles, and social media channels also accelerate brand development.

Digital marketing is a worldwide phenomenon.

Your digital marketing campaign will reach a global audience and lead to the discovery of new markets. It provides local and worldwide gets, which increases the value of your dollars. Access to the internet also provides opportunities for both local and international enterprises. So, whether you manage a tiny local business or a large corporation, you can find more profitable opportunities.

B2B and B2C digital marketing

Digital marketing is essential for both B2B (business to business) and B2C (business to consumer) consumer interactions, where the end clients are businesses and consumers, respectively.

The two categories use digital marketing like their end clients but in slightly different ways. If the goal of B2B marketing is to reach the correct audience, the purpose of B2C marketing is to ensure and gather a large number of visitors to the website and landing pages. In contrast to B2C content marketing, which prioritizes engaging, intriguing, or emotional stories, B2B content marketing focuses on producing informational, educational, and logical content to educate the audience.

B2B marketing seeks data-driven content, but B2C audiences desire something with which they can connect emotionally. The social ads and flashy promos we see on social media are influenced by B2C marketing, attracting consumers’ attention and pushing them to buy.

Channels for digital marketing

Once you’ve decided to pursue internet marketing, you’ll need to establish a solid and competitive online presence. There are various internet marketing tools accessible for this, but which one is worth focusing on. Consider your business characteristics, budget, targeted audience, and marketing goal while choosing the right channel that will yield significant benefits.

So, if you’re ready to commit to online marketing, here’s a list of several important fundamental digital marketing platforms to familiarize yourself with.

  • Marketing via email
  • SEO stands for “search engine optimization.”
  • Marketing with content
  • Marketing on social media
  • Pay-per-click (PPC) advertising
  • Marketing automation is a term used to describe a
  • Advertisement that is native to the environment
  • Marketing on the go

Marketing via email

Email marketing is a medium for open communication. One of the most effective marketing strategies for assisting the business owner in nurturing leads is to encourage customer loyalty at every step.

Don’t you feel compelled to buy something after opening a promotional email because you can’t ignore the special offers? Or, to check your transactional emails for your online purchase, you may frequently click the link to the brand’s website to learn more and end up purchasing a new one. These email marketing outcomes convert prospects into paying customers and customers into repeat customers.

Why is email marketing so important?

Email marketing is engaging: While boosting traffic, email marketing allows you to educate your potential customers about your service, new goods, and offers.

Email marketing is one cost-effective tool: because your customized email list allows you to send your business’s email directly to the inbox of your intended receiver, it is more likely that it will be noticed, resulting in more sales.

Email marketing delivers a higher return on investment (ROI) since it allows marketers to send relevant and personalized messages to specific recipients, encouraging them to visit the website. As a result, the likelihood of producing higher ROI improves.

Now that you understand why email marketing is the best approach to growing a business let’s look at some strategies to improve it.

How to run an email marketing campaign that is successful.

  • To create your emails, first, determine your marketing aim.
  • Not all email subscribers will be interested in your email subjects, so segment your list.
  • Send a personalized email by including the recipient’s name and some individualized information in the subject line.
  • Ensure that your email design is responsive to ensure it works on all devices.
  • In your email, include links to additional information and features.
  • Maintain the focus of your message and be explicit about the subject of your email.
  • Follow up on your emails to see if your subscribers are converting.

SEO stands for “search engine optimization.”

The practice of improving the quality and quantity of your site for search engines is known as search engine optimization or SEO. It is a method of increasing your website’s visibility in search engines. When you type a search query into Google, for example, the search engine results page that appears contains some non-paid organic results that drive organic traffic due to efficient SEO.

What makes SEO so important for businesses?

When big search engines like Google, Yahoo, or other platforms show your business as a trustworthy resource, it will help to enhance your company’s credibility and trust.

You can catch what people are searching for, what results they’re looking for, specific phrases they’re looking for, and the type of content they’re interested in using SEO, and all of this will help you produce your content.

SEO boosts traffic, engagement, and conversions: Proper SEO seeks to boost visibility and allow you to engage potential audiences by making it easier for them to find you. In addition, increasing brand loyalty enables conversion and traffic.

SEO is a long-term strategy: after you apply the required requirements by tracking trends and changes, SEO can have a noticeable impact for several years and help your website stick out in the market for a long.

You can utilize SEO strategies to ensure greater ranks.

  • To create an SEO campaign target, assess the SEO health of your website.
  • Concentrate on key metrics like links, content, and page structure.
  • To boost your site’s ranking, research and study potential keywords.
  • Produce material that is both high-quality and user-friendly.
  • To reach out to other websites, obtain high-quality backlinks.
  • Work on on-page SEO and content optimization.
  • Ensure that both internal and external linkages are optimized.
  • Keep track of your total visits, Google ranking, total backlinks, and other factors.

Marketing with content

Material marketing is an online strategic marketing method that attracts and engages audiences by creating and distributing varied content via social media, blogs, websites, and other platforms. The ultimate goal of producing high-quality, relatable web materials and content is to boost brand awareness and encourage profitable customer action.

Numerous content marketing forms may be employed to increase the traffic to your website. You can, for example, develop visual content or films, as people like images, or opt for blog entries and social media postings, which are becoming increasingly popular. There are also more sorts, including podcasting, live streaming, infographics, and case studies.

What is the significance of content marketing?

Content marketing can help you create more leads to direct your audience to your landing page. This increases the odds of generating leads from potential customers who are more likely to buy.

Engage your prospects using content marketing: By educating your potential customers about your products and services, you can build a strong relationship with them.

Content marketing can help you gain internet authority: The more consistent, high-quality content you publish, the more prominent your company will become, allowing you to rank better in search engines.

Following are some effective content marketing tactics.

  • Be quick to respond and target relevant keywords for your content.
  • Find phrases and keywords that your consumers are looking for using powerful technologies.
  • To establish a following, make your material shareable.
  • To stand out from the crowd and maintain consistency, publish your greatest material.
  • To set new goals, conduct a content audit.
  • To keep track of your content, use a content management system.
  • Prioritize and ask questions in response to your audience’s remarks and feedback.

Marketing on social media

Marketers utilize social media or social networks to share their brand’s content via social media marketing, another form of digital marketing. Social media marketing may assist in raising brand awareness, improving sales, or bringing more traffic to your website.

What is the business value of social media marketing?

Customers prefer to buy from companies they recognize; therefore, using social media to promote your services can help you swiftly create your brand’s image.

Encourage participation: Social media marketing bridges the gap between audiences and businesses by allowing them to speak directly. In addition, social media allows for more engaging activities such as posts or tales to engage audiences.

Keep up with the latest industry trends and news: You can publish trendy, relatable information that will impact the latest industry trends and news. You will also have the opportunity to observe your competitor’s tactics.

Some ideas for developing an effective social media marketing strategy.

  • Set some reasonable objectives for your social media strategy development.
  • You can aim to provide captivating stories and well-presented material for your brand’s image.
  • Measure your reach, clicks, and engagement using social media data.
  • To find keywords, pay attention to social dialogue and social research.
  • Interact with your audience right away on social media to keep them interested.
  • Listen to your audience’s worries to make them feel heard.
  • Ascertain that customer service is ready to respond to your customer’s request.

Pay-per-click (PPC) advertising

Pay-per-click, or PPC, is a popular and effective advertising approach for driving traffic to a website. Most advertisers choose PPC marketing because it provides quantifiable data to pay only when a user clicks on their ad rather than wasting money on predicted impressions. When you search for something on Google, for example, you’ll notice that some adverts appear on the first page based on your search terms; this is how PPC works.

What are some of the real benefits of PPC advertising?

Pay only when your advertisements are clicked: Because you only pay when someone clicks on your ad, you can expand your brand and reach your target consumers at a low cost.

Identify your target audience: You may segment your target audience, which means your advertising will only be seen by people interested in them. As a result, you’ll obtain a bigger percentage of clicks.

PPC ads offer immediate traffic to your organization, but organic keywords may take many months to appear on the first page of Google.

PPC advertising is measurable: You can acquire high-level performance details of your firm through PPC advertising, and you can improve to produce a higher positive ROI based on that.

Some guidelines for creating a successful PPC campaign.

  • Make sure you know your PPC strategy’s aim and which ad types will help you achieve it.
  • Choose your competitors intelligently and prepare to compete by studying them.
  • To generate more clicks, target highly relevant audiences.
  • It’s critical to have good ad content to improve your quality score.
  • Optimize your landing pages while keeping the ad’s content consistent.
  • Measure your performance and keep improving until you reach your objective.

Marketing automation is a term used to describe a

Marketing automation is turning manual marketing operations into automated processes for current marketing practices using various technologies. Advanced marketing automation solutions, for example, can measure your users’ involvement and, based on that, trigger the appropriate action.

Marketers do not need to synchronize every process to send every email, campaign, or message with these technologies because marketing automation platforms send tailored messages to targeted audiences.

What role does marketing automation play in a company’s success?

Increase income faster: Sending related material to your readers ensures customer follow-up, which leads to increased sales activity.

Increase productivity: Automating numerous marketing and sales activities guarantees that the right prospects are contacted at the right time with the correct messaging. This increases team productivity while also saving time.

Marketing automation is a well-defined process that includes the following steps: You can obtain a detailed profile of your prospects’ actions. You can, for example, use consumer behavioral tracking systems to analyze as you go and make the necessary modifications.

Marketing automation processing strategies to employ.

  • Always include a relevant topic in your messaging.
  • Continue to automate post-purchase processes to entice customers to return.
  • For social media updates, use automated tools.
  • Also, employ automation tools to segment your potential clients because not all customers will be interested in the same thing.
  • Remarket your adverts to customers already familiar with you and keep them informed.
  • As positive social proof, request a review from your customers.

Advertisement that is native to the environment

Native marketing is a form of paid advertising in which businesses pay to have their content displayed at their chosen location. The companies pay to secure their ideal place; whatever they locate will appeal to their target audience. You’ll often see native content under headings like ‘you might know,” sponsored post or suggested article,’ or recommended for you.’

What makes native advertising so successful?

You’re in command: When you use native advertising, you have complete control over who sees your content and where it appears. You can choose the positioning carefully to keep the content relevant.

Capture the audience’s action: It doesn’t interfere with the user’s experience or give audiences those classic advertising-like sentiments, making them more likely to see the contents.

It has a greater rate of click-through: Native marketing allows you to reach the largest potential audience while also sharing your more engaging content, resulting in a greater acceptance and click-through rate.

Improve your brand’s marketing with a native advertising plan.

  • Think about what you want to accomplish with your native ad campaign and your target demographic.
  • Choose engaging and relevant content and creative elements to grab the reader’s attention.
  • Choose the best platform for publishing your material that meets your needs.
  • Focus on the titles, photos, and thumbnails to get your viewers to click through your content.
  • Monitor your native ad campaigns regularly and look for new market prospects.

Marketing on the go

By sending customized, time-based, and location-based messages about their services and products to people who use smartphones, mobile marketing aims to convert them into consumers, resulting in higher sales. Because mobile is one of the most popular devices for browsing the internet, and the number is continually growing, mobile marketing is unavoidable.

Why is mobile marketing becoming increasingly vital to businesses?

One of the quickest ways to communicate: Mobile marketing is unquestionably one of the best ways to get your word out right now, as people can receive it anywhere, at any time. This is one of the reasons why mobile marketing accounts for such a large portion of online traffic.

Several mobile marketing channels are available, including mobile apps, mobile websites, QR codes, SMS marketing, and various additional options.

You may create a more personalized marketing campaign: Mobile is the one device we always have with us, so any message we get feels personal to the user. Your campaign gets even more exposure when your customers share the material with their friends and family.

You may use specific mobile marketing strategies to help your business grow.

  • Text message marketing can notify potential customers about new deals, offers, coupons, and promotions, among other things.
  • Add links or code to your message to allow recipients to access further information.
  • Create a responsive website, advertisements, and other content for all devices.
  • Make service recommendations to local inquiries using location-based mobile marketing.
  • You can include a live chat function to provide rapid assistance to prospects.

With all of these explanations of digital marketing’s forms and benefits, it’s evident that the tactics of digital marketing and traditional marketing are vastly different. What if we said that digital marketing outperforms traditional marketing by a factor of ten? Still, have reservations? Continue reading to reach the listed points.

Why should you go with digital marketing instead of traditional marketing?

The world, as well as people, is becoming more digital every day. All of the traditional approaches that have been employed for decades are becoming increasingly obsolete. Let’s look at some of the difficulties causing traditional marketing to fade into the background.

Traditional marketing is prohibitively expensive.

The expense of a full-page newspaper ad or a TV or radio commercial is high, and you can’t even guarantee that your viewers would pay attention to it. Digital marketing, on the other hand, is cost-effective; additionally, you can trace every click and every visit and, based on that, make further plans on how to improve.

Marketing in the traditional sense is obtrusive.

When it comes to digital marketing commercials, viewers always have the option of skipping forward if they aren’t interested. However, in the conventional system, you can’t merely skip or block those repetitious advertising, no matter how bored you are with them, which irritates audiences and makes them less interested in TV or radio ads.

It is inefficient in terms of time.

In traditional marketing campaigns, evaluating how well your campaign is going can take weeks or even months. Consider this: you won’t know who’s reading your billboards unless or until someone contacts you, and even then, you’ll need to survey to figure out why! However, digital marketing allows you to track your audience’s involvement at every moment, starting from the beginning.

In the classic sense, marketing is intrusive.

When it comes to digital marketing advertising, viewers can easily skip to the next one if they aren’t interested. However, in the traditional system, no matter how bored you are with repetitive advertising, you can’t just skip or block it, which upsets audiences and makes them less interested in TV or radio commercials.

In terms of time, it is inefficient.

In traditional marketing campaigns, assessing how effectively a campaign performs might take weeks, if not months. Consider this: you won’t know who’s looking at your billboards until someone contacts you, and even then, you’ll have to run a poll to find out why! Digital marketing, on the other hand, allows you to track your audience’s activity in real-time, right from the outset.

Conclusion

As you can see, there are a few stumbling blocks on the path to traditional marketing that are making previous marketing tactics less popular. This also relieves you of the stress of picking between digital and traditional marketing.

But wait, before you go big by developing websites, commercials, or distributing content, spend some time establishing a solid marketing strategy because you won’t be agile enough to catch up. You won’t be able to stay ahead of your competitors if you don’t have a plan.

Digital Marketing: 5 Steps to Getting Started

It takes a lot more than picking whether to post on LinkedIn or Facebook or use Shopify or WordPress as your website CMS to get started with digital marketing.

It’s all about getting the big picture right for digital marketing. You can concentrate on the details and tactical things you’ll do to attain the results you want once you’ve got a strategy in place and know who you’re talking to.
So, before you dive right in, make sure you’ve gone through these steps.

1. Begin with your target audience

If you want to succeed with digital marketing, you must focus on the client. Putting your consumers at the center of your strategy will ensure that every activity you undertake, whether social media marketing, email marketing, or blog material, meets their demands. People are more likely to regard you as a business they want to deal with if they find your material engaging, informative, and inspiring. Begin by figuring out your potential consumers, where they go for information, what they’re interested in, and what problems they have (read our blog on creating user personas to learn how to do this). A customer journey map can help you understand the steps these customers take from the first time they interact with you to the point where they make a purchase, so you can discover crucial opportunities to engage them along the way.

2. Develop a strategy

Installing a well-thought-out digital marketing strategy is the next step on your path to digital marketing success. This strategy uses well-selected online marketing channels to assist your company reach specified digital goals.
Your goals, the measurable objectives you’ll employ to attain them, your target audience and their customer journey, how you’ll define success, and possibly a competitor analysis, budget, and time frame should all be included in the plan. Many digital marketing campaigns will consist of a “test and learn” phase where you can adjust as you learn what works and what doesn’t.

3. Align your website with your plan by building (or rebuilding) it

All of your digital marketing efforts revolve around your website. Everything should point back to it, whether to contact you, obtain a free guide, or make a payment.
If your website isn’t generating the traffic or conversions you’d want, it’s time to do a website audit to determine what needs to be changed. Sometimes all that’s required are a few minor adjustments. You might want to consider switching CMS platforms or renewing the web design from time to time. To boost your exposure on Google’s search engine results pages, have a look at your SEO. According to HubSpot, the best technical SEO technique is optimizing your mobile site.

4. Create a tactical action

The next stage is to establish a strategy for what kind of digital marketing you’ll do, what channels/platforms you’ll use, and how much money you’ll need to execute it. Are you unsure if podcasts or blogs will be more effective in reaching out to your target audience? It all boils down to your objectives. Choose your channels carefully, ensuring that they will reach the individuals you want to talk to in the way they prefer to interact with businesses.

5. Establish a reliable reporting system

Finally, before you begin any digital marketing campaign, be sure you know how you’ll evaluate its effectiveness. It’s pointless to do anything if you don’t know how effective it is, so create a reporting system to keep you updated and guarantee you’re making data-driven decisions.
Consider how much time you’ll need to review the data and whether you’ll be able to make changes or enhancements as you go.

Future of Marketing: The Rise of Marketing Dashboards

Have a look into the future of marketing with us.

Introduction

Digital marketing all over the world is incomplete without dashboards. Of course, any marketer needs to see these dashboards as a part of monthly reports and analytics to scrutinize the progress over social media and search engines. It is also a way to analyze if the proposed plan of action has been implemented or not. But more than that, these reports also supply lots of charts, and more importantly – DATA.

There are many prospects that come up to us with a universal question – how valuable are these dashboards in marketing?

We have a simple answer for them – it is CRUCIAL in marketing. Especially when these dashboards are considered as a universal benchmark to trace and track the returns on digital marketing spending.

So, if these dashboards are so important in digital marketing, then why do many clients worldwide feel that the charts are not fulfilling the purpose. Let us analyze find out what is the missing link that many digital marketers are missing these days.

Gone are the days when just tracking and presenting ANALYTICS in monthly reports was enough. Now, with the rise of Marketing Technologies, companies subscribing to digital marketing also want the value-addition to the usual dashboards.

How to add value to Dashboards?

Dashboards alone don’t provide value. It’s on the digital agency’s think-tank to distill insights from the dashboards and mine value-based findings for the accounts.

More than collating screenshots of various social media and search engine’s monthly reports, the study involves using advancements in data analytics to present the growth metrics in the digital ecosystem.

In short, the value-addition is possible through analyzing numbers and data in correlation with the project’s outcomes.

Say, if there is a sudden rise in website traffic, then these marketing think-tanks would go to the root to identify what led to the increase in the page visits, time spent per session, bounce rates, etc. Efforts would be then invested to identify what led to the increase in the click-through rates? Was it because of the newly implemented AMP project to the website that led to the increase or the recent blog that drew the high number of page visits?

A usual dashboard will just give you the rise in numbers, whereas experts at a digital marketing agency will mine the data and present it in the form of relevant insights.

What relevance these do insights bring to a brand/company?

These insights bring management one step closer to digital marketing activity by squeezing true RoI over digital marketing spending. As a marketing associate, brands and digital marketing agencies can exchange their views over the digital media performance and alter the current strategy, if needed for the brand’s growth.

These data metrics also enable the marketing managers to communicate trends in inputs, methods, and key outcomes with key stakeholders.

The key findings from marketing dashboards can be the torchbearers for the next month’s campaign and can represent the marketing goals to be achieved.
Just the right digital marketing agency can equip the brand marketers with the dashboard acumen and co-partner with the brand’s digital growth.

This is the future of marketing in the digital world that no brand/company should miss. But still, if you are wondering where to start from while scrutinizing the marketing dashboards, then look no step further!

Contact our team of Digi-experts for further assistance.

Keep in touch with Red Berries – A Digital Marketing and Social Media Agency in Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Ad Blockers in Digital Marketing

How to Prevent Content Getting Blocked from Audience?

Ad-blocker is seen by the digital marketing industry as a big threat these days. But what exactly is an ad blocker. Is it a rebellion by the audience? Or there is more to it. Let’s find that out in the following blog post.

An ad-blocker is an audience-controlled mechanism where they just block or mute an advertisement if it annoys them frequently. Now, no digital marketer can ever invest in hiring a digital agency in Dubai only to get their ads blocked. But this recent trend is a sort of an eye-opener, where audience over different social platforms is exercising their rights for adblocking.
The most visible and terrifying symptom of the digital industry, Ad blocking is showing how the content inflow has overwhelmed the audience. The internet is bursting with information right from the moment the day starts and never stops even when the audience is in deep slumber. But now, the audience has the power to control and filter out the unwanted media and access the relevant media at their own convenience.

Statistics suggest that the use of ad blockers has more than tripled over the past three years to 181 million users today. Imagine, your audience hates your ad, and this is the worst that can happen to your brand. To get over this fad, marketers must wake up to the fact and identify with the audience’s needs and meet their expectations.

Marketers who are depending on the power of reporting and analytics must identify with this development and create their content accordingly. Still, a more elaborate way to achieve the most digital ad campaigns is to follow the procedure.

– Create the campaign, post, info-graphic, video, etc relevant to the target audience
– Develop content strategy in tune with digital and marketing budgets
– Choose your audience wisely while running ads. The audience’s demographic, geographic profile must match your TG’s profile
– Run tester ads to gauge the audience’s reaction

The basic premise – create digital assets that matter to the people. Else no other power in the world can save you / your brand from getting ignored, avoided, or blocked. Don’t intrude in the TG’s timeline by showing up for the ‘Nth’ number of times. Instead, use the power of storytelling, context to content and leverage engagement.
All these steps will not only help you gain audience engagement but also maximize the Return on Digital Spends in a great way.
Do you agree with our Digital Marketing Team’s views on Ad-Blocker trends? Or have any suggestions on the same. We would be more than happy to hear your views on the same. Share your thoughts with us in the comments section.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

A Good Online Marketing Agency in Dubai, U.A.E. Can’t Just Grow On Trees…

…But you can expect Red Berries to deliver juicy content and use only the latest methods to give you good results.

The way a brand is exposed has already changed, and the traditional methods are barely surviving. These days, consumers recall brands that they frequently encounter, and that’s usually what they are always exposed to. Studying consumer behavior would show that consumer lifestyles have varied, and the use of technology has increased rapidly. In effect, marketing has shifted dramatically.

Thus, you need an agency that helps your brand grow and reach for the light.
Red Berries have skilled professionals from the field of digital marketing in Dubai to give you the exposure that your brand needs. You don’t have to spend time, effort, and resources to learn and do it yourself. You can take advantage of experienced individuals who can do the work for you while you allocate your time for something more important.

Online advertising in Dubai can be a tricky field to navigate and you shouldn’t be doing it blindly. Red Berries will be pleased to work together with you and, you can see how far your brand has come.

The world of leading digital advertising in Dubai has so many ups and downs, and admittedly, not all of the ones who present themselves can troubleshoot issues and provide excellent working relationships. Proudly of the best, Red Berries is reliable and can help your brand maintain its evergreen approach.

Let us take care of your Dubai social media marketing needs, whether you are a small and beginning business or one that is just about to stretch its branches and get ahead of the competition. All it takes is a quick consultation with our team and Red Berries in Dubai can walk you through some services that you can maximize for your business.

Step out of the traditional methods. “You need marketing for the future”.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.