Digital Marketing Trends

The future is knocking on our doors and it’s the right time to think over what’s next in terms of digital marketing trends in the UAE. As Expo 2020 is nearing year by year, UAE is witnessing a surge in its experimental streak and embracing innovations of all kinds. The year 2017 will prove to be yet another year that will connect the country towards its innovative digital goals. Wishing to know-how, then do refer to the pointers covered in this blog post.

Augmented reality to rule the realm

The rise of PokemonGo in 2016 has brought immense possibilities for the concept of augmented reality. Not only it has caught the frenzy of millions of app users, but marketers also are toying around the idea of how to blend different technologies and gadgets for an immersive and incredible user experience.

The dawn of Display Ads

Display ads are yet to experience the peak time, and that’s what we are hoping out in for 2017. But this has to come with *Conditions Apply. Sans poorly targeted ads and the rising use of ad blockers should be dealt with with extreme expertise to squeeze in maximum ROI out of display ads.

Video Content to win again

Video content has witnessed a revolution in the past year, and the trend is going to continue for 2017 as well. V-logs, Facebook videos, landing page videos, product explainers, sassy reviews, Snapchat and not to forget, videos embedded in email format are going to be the rulers of video content creation and curation.

Standing out in Content Marketing, emmm tough

No two ways while thinking about content marketing as an undisputed leader of digital marketing. But hey, the content you are preparing is being churned out regularly by the competitors as well. So naturally, standing out in the plethora of content will be increasingly difficult. But don’t stress a lot. Rightly formulated content strategy in tune with emerging digital marketing trends like video with engaging narrative/story can do wonders.

Hail the Mobile Power

Still not optimized your website for mobile? Then make a resolution for a responsive mobile-optimized website at the beginning of 2017. Why we are saying this? There is a reason. With Google concentrating on mobile websites and scrutinizing mobile SEO endeavors over desktop searches, it is customary to hail the mobile power in 2017 to get a good user response in the UAE.

Interconnected Internet of Things

2016 gave us a new era of connectivity with the successful launch of wearable devices. The upcoming year will exploit the Internet of Things trend for a bigger purpose. Connected cars, appliances, health devices, and whatnot – all will see new possibilities in the Internet of Things. But wait, the opportunities come with security threats as well, which will be curbed via strong passwords and two-step authentication.

3D Printing to steal the thunder

Next in the line is 3D printing, a concept that is extremely practical and attracting a lot of attention from the UAE infrastructure ministry. As per the announcement, “All the buildings to be built in the future by the ministry across the UAE will be 3D-printed in line with the national agenda of the country and the UAE 2021 vision.” Now, that’s a breakthrough in technology, and 2017 will link us with the possibility of how the country will utilize this technology in marketing and other sectors such as education, medicine, etc.

Exercise Power Responsibly over Social Media

Social media can play a positive role in UAE’s future. But before that, we need to use the medium responsibly. Verification of content and news before posting on social media is one such way with which organizations can use social media productively, engage the users and fulfill digital marketing goals.
Did we miss out on any upcoming digital marketing trends in the blog post? Do share your ideas, views, and opinions on the possibilities of digital marketing with us.


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Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital Marketing Trends for Social Media to look out!

Spring of 2015 has arrived and it has brought with it numerous social media changes and updates to look out for. With Facebook killing its organic reach, the social media managers are keeping a close eye on the sale-ability and ROI on social media platforms. For they know ‘boost posts’ and draining money is not the only solution. For this purpose only, these digital experts are making every possible effort to catch up with the trends and keep the social reach challenges at bay. Have a look at such digital marketing trends that are catching fancy of many marketers in Dubai.

Google Will Depend on Social Media for SEO

This feature has again reinstated the fact why we should not stop posting social updates on social platforms. The organic marketing ecosystem at SEO welcomes SOCIAL SIGNALS. It means whatever you post on Facebook, Twitter or G+ will come up in a Google Search. Thus, it can be said that SEO teams must rely on Social Media to leverage limelight on search engine platforms like Google.

This revelation has also brought to the fore the culmination of SEO and Social Media Marketing teams as well. Remember, it’s all about how marketers can get the most of the online world. The clients’ just expect direct returns on money they are investing on SEO and Social. Therefore, it becomes essential for both the teams to work for a common and clearly defined goals rather than working in different directions. As per this, the Social Media Managers must have knowledge about SEO’s strategies and their eventual benefits. This can even help them prune the content marketing strategy – the base that helps in channelizing the digital marketing goals effectively.

Content Marketing and Digital Marketing Trends can help in Reaching a Contented User

Content marketing will be the ANSWER on how to promote your business on social. Remember, it’s the content that bridges the gap between the user and audience. It even offers value to the customer and engages him in a better way. The businesses which are relying on a solid content strategy are winning big on Facebook, Twitter and other social platforms. Even a well written blog works well for such clients, who want to come across as thoughtful in front of customers.

Websites Should be Mobile-Friendly

It is a biblical connotation for every brand to have a mobile-friendly website. No brand can afford to be away to a user’s reach. And this forms the crux of mobile optimized websites. This is also because of the drastic shift in the way people’s search engine practices. Nearly 80 % of the internet users have a smartphone and it is bit obvious that mobile search is giving a tough competition to the PC or Laptop initiated searches. Also, the mobile-friendly websites are important because nearly half of the engagement on social comes from mobiles. Thus, it can be said that being on mobile is a doorway to a lot of digital opportunities, and hence a way forward trend of 2015.

New Twitter Search Engine Seeks for Tweets to be more Optimized

Twitter recently released the new and more powerful Twitter search engine that can track through every tweet ever published. It means the way to structure tweets matters the same way as compressing the message in 140 characters. The hashtags, images, links and the right keywords in your Tweets will give you more visibility upon an initiated search.

Implement Buyer Personas in Digital Media Strategy

If you are into digital marketing, you must be aware of buyer personas? These are nothing but a semi fictional representation of your ideal target customer. A detail introspection and analysis of the TA enhances the way how you communicate over social media. This will even make the online and social experience more human in nature, and hence more engaging. The digital media in Dubai has sprung up with a lot of innovations and demands on the digital front. And the year 2015 is going to change how people consume communications online. It is even going to be demanding from a marketer’s end who are on a look-out from engagement to conversions. In all such requirements, one should take assistance from a digital agency in Dubai that not just promises a fancy picture, but paints it as well in terms of ROI on digital marketing.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.