With Digital Marketing Service in Dubai, target Beauty-Care Industry Customers better.

 Digital Marketing Service in Dubai is what Beauty Care Industry relies on!

While standing on the other side of the tide as a beauty blogger in UAE, I’ve seen the industry implement a lot of novelties in its marketing and promotion. From product launches and Events to blogger meets, from advertorials to online product reviews, from print to social media, the journey has been an exciting one.
In this shift, there has been one common thread that brought together the beauty industry’s success on the whole. Yes, you guessed it right! It’s nothing else but digital marketing services in Dubai. From 2010 to 2015, Digital Media has transformed the way the beauty industry functions.

Why Online Marketing for Beauty-Care?

UAE alone has witnessed a great surge in cosmetics and beauty care product consumption. As per the Khaleej Times report published in the year 2014, UAE topped the beauty spend in the Middle East and Africa region with the highest per capita spend.
The rising demand for cosmetics, beauty care ranges,s, and fragrances has UPPED the bar in terms of product range and quality.
Women NOW love to buy new shades, products, and beauty care ranges!
And they fear no EXPERIMENTATION while trying a NEW BRAND OF COSMETICS OR FRAGRANCE.
Coz they know there is always a room for improvement of looks. 😉
This pursuit of betterment is the driving force why women shoppers lookout for something different to enhance their looks.

Internet Marketing for Beauty Care– An Overview

Now, the country’s practical customers have the power of Digital Media. Here, they can follow the beauty-care brand updates and leverage the power of being different.

Recent research stats from Google Think Insights say 63% of beauty shoppers conduct research online. This reported influence of social media, advertising, and retail branding vary across categories and age brackets.
Women belonging to 21-34 years of age follow beauty-care websites, blogs, product reviews, videos, and social networks at twice the rate of women over the age of thirty-four.

This is their regular source of beauty information and updates. Influenced by such regular communication, sixty-six percent (66%) of such targeted audience plan their beauty care purchases in advance before going to the store.
This forms a great reason why digital is the way to go. Just to target beauty-care industry customers better.

Beauty Vlogger Diaries

The simple 5-min hair do’s, beauty tips, tricks, and tutorials work wonders on YouTube. I see no wonder when many brands try to use such videos to their ‘BRANDED’ benefit.

Customer Reviews:

This is the most interesting as well as the tricky part of digital marketing. This is an extension of Word of Mouth has taken the shape of ‘real-life’ reviews.
This gives more power to women who use the product and share their experiences with the world.
Remember, the beauty care industry thrives on REVIEWS.
Good or bad! It doesn’t matter. Because it’s natural.
Based on some studies, it can be said that a mix of bad and good reviews is good for building credibility online.
YOU CAN’T BE GOOD ALL THE TIME – 100% positive reviews are just a fantasy. Reality is a mix of both. Also, brands can moderate and monitor the reviews that are irrelevant.

Other Digital Frontiers

Many fragrance companies, the cosmetic industry, and beauty care brands have realized the benefit of going the DIGITAL way. Exotic photoshoots, events, videos, social media communication, effective search presence – all call for an intelligent digital media agency.

Finding that ain’t easy now!

Many brand managers share their woes when talked about their digital agency. Many times, they don’t get the proactive support that being in UAE’s beauty industry requires. To all such brand managers, here’s a PRO TIP – choose an agency based on its experience and build your thriving online beauty empire.
Remember, this association can help you target your women’s audience the better way and improve your digital presence as well.
You can find the case studies on how Red Berries Digital has helped various beauty-care brands in their digital endeavors here –

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital Marketing Services in Dubai for Vicenzaoro Exhibitors

How Digital Marketing Services in Dubai can help participants in Vicenzaoro Dubai

Looks matter the most in the jewelry industry in UAE. The glitter, glamour, and class of every jewelry piece require a definite expression. Many jewelry marketers are trying different avenues for that distinctive presentation and make their jewelry designs look exquisite, original, and appealing,

Besides bedecking their stores with flamboyant gold sets on the stores, many jewelry brands are also participating in VICENZAORO DUBAI – 2015. Touted at the definitive global jewelry show, the event is set to capture the limelight of the jewelry industry in Dubai. Every jeweler is trying to leverage this 4-day event by focusing on their stands, stalls, branding, and other essentials.

But amidst all these arrangements, the jewelry marketers forget to take an important step in event marketing in Dubai. This marketing is an essential aspect that assures footfall to a brand’s stall.

Jewelry brands that are keen on getting a maximum share of interactions with the target audience should align their event marketing with online marketing in Dubai.

The buzz built around an event over the online platforms not only creates brand awareness but also stirs up the interest of jewelry lovers. It engages them through a variety of designs, high-quality standards and pulls them out of their den. As a result, jewelry designing companies and brands can secure get high engagement in an event by drawing people towards your stall. Just through the use of social media. Isn’t that great? We think that it’s a great way to look at events from a social perspective.

With the VICENZAORO DUBAI event a few weeks ahead of us, now is the time to align event marketing with one of the top digital marketing agencies in Dubai and reap the long-term benefits. Red Berries, a Leading digital marketing agency in Dubai can help you achieve this desired alignment with their expertise in the digital media and jewelry industry. With coherent communication aimed to draw in more business for jewelry brands and designers, the best digital agency in Dubai provides advancement in digital marketing Dubai.

Kick start your digital marketing for this VICENZAORO DUBAI – 2015!  Contact Red Berries now.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital Marketing Services in Dubai for GETEX

Digital Marketing Services in Dubai for GETEX – get the best of your marketing efforts!

Gulf Education and Training Exhibition (GETEX) Dubai, is nearing now and marketers are on their foot to look after the stall set-ups, branding, communication, and whatnot. Obviously, they have to represent their educational institution at the number 1 education show in the region. Also, these astute marketers know that they’ll get to meet around 20,000+ parents and students, aspiring professionals across 40+ nationalities. Now those are whopping numbers.

And by participating in this renowned educational exhibition in Dubai, each marketer aims to turn the numbers to its side by securing the target’s interest. But that’s not an easy task. With thousands of exhibitors promoting 2,500+ undergrad & post-grad courses, it becomes a fairly tough task to leverage differentiation in communication and presentation.

In such a case, online advertising can help a great deal by helping educational institutions and professional career counselors to find that differentiating edge. Events and online marketing may look distant apart to a marketer, but a proper alignment between these two mediums can actually do wonders for a university brand.

An institution can promote its best facets in terms of its USPs over social media. Building buzz and making your education brand perceptions favorable over digital media and can even ensure more footfalls around your stall.

All in all, you can double up returns on efforts, time, and resources invested in setting up your stall by aligning digital marketing with an event like GETEX.

Now, you must be thinking about what a week of activity of digital marketing can do. Trust us, even a week of dedicated efforts on the digital front can do wonders for your exhibition event. Red Berries, a digital agency in Dubai, can help educational institutes leverage the maximum mileage out of any event.

Kick start your digital marketing for this GETEX!  Contact Red Berries now.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.