How To Make The Most Of Your Customer Touchpoints In Digital Marketing

Digital marketing in UAE is all about connections – with the target segments over multiple platforms. Be it engaging social media posts, successful business emails, a million-video views; all aim to connect with the customers and leave a positive impact in their minds. These points of contact are called as Customer Touchpoints and as expected, they surely bring a great marketing advantage. Marketers in the UAE can leverage these interactions between customer and company brands and use it to strengthen brand’s digital presence.

The companies with well-defined customer touchpoint strategy always stand-out among the competition. Their unique attempts to connect with the customers and understand their needs from every perspective gives brands insights to improve on their product / service. If clubbed with customer journey mapping, customer touchpoint marketing can make the most of digital marketing in the UAE.

First, let us identify the Common Customer Touchpoints in Digital Marketing UAE

On the way to be a digital economy, UAE has identified many ways to connect customers with brands. Latest technologies and concepts are redefining the customer touchpoints even more, offering digital agencies great opportunities to experiment and invent new ways to promote products and sales.

Here are several of the most common customer touchpoints:
Chat logs / Chat bots
Social media Posts / Comments
Ratings and Reviews / Testimonials
Customer service
Organic sharing / Influence
Community events
Retail/Office facilities
Website interaction
Offline / E-Catalogs
Promotions and Coupons
Point of sale / Sales / Billing
Meet and greets
Staff / Consultations
Ecommerce / Shipping and Receiving
IT support
Mobile Apps
Online help centers
Loyalty Cards
As a successful marketer, one must aim to identify ways and improve processes at every touchpoint to achieve a satisfying customer experience.

Marketing with Customer Touchpoints

Each touchpoint presents a great opportunity to experiment and enhance a customer experience. A successful digital marketing strategy takes note of identifying ideal touchpoints and works on strengthening it in every possible way. Nowadays, various digital marketing strategists are implementing their knowledge of such touchpoints and elaborating on them for a favourable customer experience. In this pursuit, they are utilising technologies to build favourable connections and secure conversions.
Remember, each touchpoint comes laced with a potent opportunity that is best utilised by the experienced digital marketing in the UAE. Their ever-growing knowledge about the digital ecosystem and their immense possibilities helps them innovate and explore the existing as well as new touchpoints for better customer experiences.

At RedBerries, we believe in the power of connections and leave no stone unturned while exploring the prospects of customer touchpoints in securing better interactions and experiences. This is our way to leverage value out of customer engagement over digital platforms.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Marketing Buzzwords That Every Digital Marketing Enthusiast in UAE Must Know

The future of digital marketing is here in UAE. Daily, new concepts and technologies are empowering brands and consumers like never before. Marketing Technologies or #MarTech is evolving every day. Where is your brand standing in terms of marketing? Is it ready for the future of marketing or not?

Are you leveraging the power of data to derive deeper insights? Before answering these bumbling questions, here are a few basics of current marketing technology trends a marketer must understand to establish one-to-one relationships with the target segments.

Artificial Intelligence:

Buzzing marketing technology for a digitally-enabled economy that can revolutionize the actions and maximize the chance of desired goal’s success. Some successful examples of AI in the UAE are robocops, 3D printing in construction, driverless cars, chat-bots, data insight tracking and analysis, etc.

Audience segmentation:

If RoI and increased sales are the endpoint goal of any marketing activity, then audience segmentation is the roadmap. Clearly, a segmented audience helps streamline communication themes and approach the customers in a better way.

Campaign automation:

This allows marketers to set up dynamic paths to track the actions taken by the lead. Basically, this process automates marketing, sales, and business operations through desired user action. Like, if a prospect subscribed to us for lead generation, our automated newsletters introduce them strategically to the concept and inspire them to take action, i.e. opt for a campaign.

Campaign metrics:

This concept has redefined digital marketing in the UAE with marketers seeking clarity on the parameters to gauge a campaign’s success. A Tip – Clearly defined campaign metrics or KPIs ascertain the return on digital marketing in terms of conversions and sales.

Consumer journey:

Digital touchpoints that are going to transform customers’ experience or journey with the brand. Usually, this is mapped through different mediums where a prospect can access you. Through newsletters, social media posts, blogs, or advertisements.


The customer is always right and CRM utilizes, manages, and analyzes the customer interactions & data throughout the entire customer lifecycle. The idea is to improve relationships with customers, inspire them to trust the brand, and drive sales growth. CRM systems work to trace conversations/contacts between the customer and the company. If implemented well, this system can give relevant insights and data related to customers’ preferences, purchase history, and concerns. The collated data can thus, be used to provide a better customer experience in terms of products and services.

Marketing Automation –

Technology that eases out the marketing job and makes interactions seamless for the purpose is called marketing automation. Again, it is in the experimental phase, where digital agencies are trying every possible way to grab this technology and use it to build B2B and B2C connections and sales.

Omnichannel Campaigns:

Digital media has blurred the line between online and offline. There is no segregation as such to demarcate either an ad campaign or an offline event activity brought more engagement and conversions. Omnichannel campaigns combine the best of both worlds to secure successful campaigns and RoI.

These are a few of the terminologies that are relevant in the UAE’s digital marketing arena. Any marketer must make full use of these upcoming marketing technologies for assured growth over digital marketing platforms. These ways, we can bring marketing for the future beaming bright.

Keywords – marketing for the future, automation, Artificial Intelligence, Chatbot, tracking and analytics, RoI, Campaign Metrics, Campaign KPIs, MarTech, Marketing Automation, Audience Segmentation

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Reasons Why You Should Outsource Digital Marketing in UAE

Digital marketing in UAE is not a new concept. Everybody is doing digital marketing in the Middle East, employing some of the finest marketing wisdom and making the most of it.

But while doing so, many marketers hit a dark spot when it comes to deciding whether to hire a team of an in-house digital marketing team or outsource a digital agency. Seems like your situation as well? If yes, then we are giving you the advantages of outsourcing the expertise of a digital marketing agency in the UAE.

  • Get a service of experts –

Trust us on this, a digital agency in Dubai has the staff with all the skill-sets and expertise required to ace online marketing with a full score. That too within a limited amount. Far better than coming up with an employee payroll every month. Plus, you stay worried-free post outsourcing your digital marketing. Your monthly campaigns will be in place, posts will be live in time and blogs will be published, even during the holiday season. Do you need anything more? Well, don’t just miss out on the other advantages.

  • Get a neutral perspective on your business –

Well, we know how attached you are with your business idea. But, you definitely need a third-person perspective on how to improve your services, augment digital assets and take a better approach to business growth. A team of proficient digital marketing experts brings a fresh perspective to your business and helps you include the marketing technology decisions wisely. Also, don’t forget the added advantage of accessing customized digital marketing strategies and plans every month.

  • Assured of Return on Investment –

You definitely don’t want a trial-and-error method while spending your precious Dirhams. No matter how many in-house digital marketing experts or multi-taskers you have, there is still a dicey situation whether the marketing campaign goals will be met or not. When digital marketing experts are hired, you not only get a roadmap of digital media but also get a wise allocation of funds and digital spending. They even execute the campaign efficiently, so as to drive in results (more leads, sales, conversions, etc.) The ‘berry on the cake’ is the regular supply of reports and deriving findings on Analytics. So, in short, outsourcing not only saves time but also ensures maximum RoI and digital growth.

  • A no-nonsense approach to marketing –

While your in-house team might be scared of telling you about the low marketing budget allocation to save their jobs, the situation is not the same as a digital agency. The digital experts come up with a strategy after a lot of research and analysis and follow a no-nonsense approach to a brand’s wellness. Remember, they are passionate professionals who live, dream, and breathe DIGITAL.

So, next time an account manager tells you not to reduce the ad budgets, trust them for once. You will not regret it when you see the fulfillment of marketing goals successfully.

These are a few of the many advantages of outsourcing the digital marketing agency in Dubai. Stay tuned as we share some more relevant insights on why you should hire a Digital Agency in the next blog post. Also like us on Facebook, follow us on  Twitter and Linkedin for more updates.