Why Digital Marketing for Education Sector?

Do you know on what grounds, a School, University, or Educational Institution thrives? Is it because of the relevant curriculum, experienced teachers, better alumni placements? Or there’s something more important than all these factors? If we say, there is something even more important than all of these combined together. It is the REPUTATION or GOODWILL of an educational institution.

Universities / Colleges and Schools thrive on the pillars of a strong reputation along with their advanced infrastructure, qualified teachers, campus placements, and latest courses like Digital Marketing Education.

Now the question comes – how to develop this favorable reputation online?

The answer to this is quite simple, yet strategic. Digital Marketing has sort of opened up the doors to build a favorable reputation for educational institutions. Nowadays, it is quite a trend to project student achievements in fields like robotics towards prospective students, their parents, and other target segments.
The reason is to protect the organization’s penchant for advanced technologies and relevance in front of the target audience.

Now, the process doesn’t STOP at it. In fact, it continues throughout the year where the best of the university’s achievements and latest research trends are disseminated towards the target segments.
These efforts to engage with the prospective database finally culminate into an increase in yearly admissions/enrollments.
So, it is easy to say that Reputation Management for Education institutions is a far more important ingredient in its success. The admission Cycle is just an important benchmark to analyze the advantage of Reputation Management in Digital Marketing.

So, how do we channelize the Reputation Management and translate it into Admissions?

Good question! To answer this, we first need to analyze the Target Segment’s behavior. With changing times and upcoming technologies, Digital Media has taken up the role of a guiding light for education seekers. Instead of standing in queues, Parents / Students interested in enrollment for admission track the digital footprints of an institution over a smartphone and gather as much information just at a swipe or a tap. This resolves two things – first, it introduces the target segments about the latest innovations in
Mobile searches are the in-thing; engaging the target audience – students, parents, career advancers with the latest trends or innovations in a field of study. Stats show there is an emergent preference for digital or print/phone for campus communications.

In fact, students are likely to engage more with institutions that utilize email, social media, webinars to inform about the emergent courses and their career prospects.
Be it finding more about the interesting courses, accessing e-prospectus, or registering for informative webinars, the students are utilizing digital search to fulfill their education goals.
Now imagine! If a university starts projecting its achievements towards the target segments strategically all year round, it will definitely increase the number of admissions.

This year-round exercise can considerably reduce the admission time enrollment stress and constantly improve the institution’s reputation as well. How can you leverage the best for your Educational Institution through Digital Marketing?

Build a wealth of meaningful content for different modes – website, mobile and social media can drive in the best of digital traffic. Along with it, the best digital marketing tactics like Display and Search Ads, Course-based email, and ad campaigns can fetch the desired visibility and conversions.
Red Berries Digital, a prominent digital agency in UAE can facilitate your pursuit of digital engagement and reputation management with its impressive bouquet of services like Social Media Management, AdWords, Search and Display Ad Campaigns, Email campaigns, etc.
With affiliations like Google Partners, the agency is committed to channelizing the best of digital marketing practices for educational institutions. So that they excel and stand out through the year.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital marketing and web design for the healthcare sector in Dubai

Introduction

Healthcare like Hospitals and Doctors in the UAE are no more laggards in digital media marketing. Instead, they have started taking their digital marketing initiatives quite seriously. Because they know that Digital is the new Referral power. Here, they can connect with the patients on a personal level, generate awareness around the disease, and inspire them throughout their treatment.

Especially in a scenario where 1 in 20 searches are health-related, digital marketing is the only avenue that presents an untapped opportunity for the healthcare industry.

The Opportunities

But what’s driving such searches on Google? Many of the healthcare sector’s think tanks come to us with the same question? For them, we have developed an entire patient search cycle that illustrates the patient-initiated search trends.

The cycle reiterates one basic fact – patients are aware and equipped like never before. In this journey to a digital awareness, a smartphone is a constant companion. The device has enabled users to search or engage with a healthcare brand within seconds.

As a result, 62.6% of all Health Conditions & Concerns-related searches in 2016 (Quarter3) were on mobile devices in the UAE. The numbers are likely to grow in the current year.

What’s Next – Channelise the patient’s digital behavior to Healthcare’s Industry’s Advantage
Definitely, that’s our main agenda where we tap patient-initiated search and use it for successful conversions. Our customized solutions for the healthcare industry have helped many hospitals and healthcare brands scale up the digital gap and connect with the prospects on a personal level.

What do we do?

We work as digital media partners for the healthcare industry in UAE and breathe life into their digital communication. Our work profile varies from client to client where we analyze the need of the brand and devise intuitive digital marketing and social media strategies for brand per-se. Our range of activities for the health industry varies from –
Website Development / UX management
• Logo Development and Brand Manuals
• Social Media Management
• Ad Campaign Creation and Management
• Video Content Creation
• Giving Voice to the Brand
• Interviewing Doctors
• Sharing patient’s success stories

Red Berries Hall of Fame for Healthcare Industry
You can be NEXT…
Book an appointment with our Digital Experts for a customized proposal for your healthcare brand’s digital success.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Websites Design and Digital Marketing for the Auto Industry in Dubai.

This question might put you in a dilemma whether you even need Digital Marketing in Dubai.

You are driving good annual sales turnover. Your brands are happy and so are you.But this happiness can be increased manifold.

Are you now wondering how to bring in more business to your exclusive outlet and gain exponential growth?

Digital Marketing Dubai can be an answer to automobile growth.
Still not clear! Let us take you through the numbers which will help you understand the insights in detail.
UAE Remains Strongest Auto Market In Middle East – UAE Interact
Yes, the world knows about the Middle East’s love affair with luxury automobiles and fast cars. And a sole reason on automobile markets’ success rate as well. UAE comes second after Saudi Arabia in automobile demand and sales. According to a Gulfnews report, almost 8 out of every 10 people intend to buy a car.
If we delve deep into the trends and numbers, we will see that online marketing is the main crux of why the automobile segment gets constant desirability among its customers.
Did You Know?
97% of MENA use online sources to learn about cars.
64% use search engines to decide on a car to purchase.
These facts ascertain one thing – Search Engine Marketing in Dubai is the go-to place for buyers to first learn about cars.
But you don’t sell online! And we understand that.
Here’s another fact that might give you an answer.
87% of interested car buyers visit DEALERS later in the process only after they have done their research in MENA.
One cannot rule out the prospects of classified ads in selling the best of cars. According to statistics, 700K Car ads placed on the classified websites in UAE generate 12 Inquires per ad in UAE.
If we track more insights on Customer Behaviour, we get a potent reason why Digital Marketing is a sure-shot answer to the automobile industry in UAE.
At present, the consumption of online auto content is really high!
• 3 of 4 Buyers in MENA watch automotive videos on YouTube
• 43B Views of automotive YouTube videos.
• 1,070 YouTube channels managed by automotive brands
This in-depth penetration speaks wonders about online marketing in UAE.
There is more to this digital wave in UAE.
UAE boasts a +70% smartphone penetration, the highest in the world.
To be more precise to your industry, 60% of auto research time is spent on mobile.
Now, that’s a huge share.
This smartphone holds a huge share of traffic, queries and offers great scope for conversions for automotive dealers as well.
After going through a lot of facts, let’s analyze the takeaways of this blog post.
Wouldn’t it help your automobile outlet a great deal if it comes on the first Search Engine Result Page? OR cater to the smartphone traffic effectively through a seamless mobile website. OR a personalized YouTube channel to publish exclusive content to your retail outlet.
YES! It would. That’s the main reason why expert digital agencies in Dubai are hired for. Leading digital agency in UAE prepares automobile dealers with customized online marketing solutions in a meaningful way. And make you Digital Ready.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital Marketing, Website Design and SEO for Healthcare and Hospitals in Dubai

The Healthcare industry is seeing exponential growth across UAE. With the private sector moving into healthcare and increasing their share in the market, the competition now is on to reach out to their prospective consumers.

Conventionally, offline advertisement was one of the most effective mediums however with today’s interconnected world of the internet with smart devices like phones or tablets connect to the internet, potential consumers are changing this market space, as they are able to access information with a click of a button.
Most of the clinics and hospitals in Dubai have a very clear unique proposition on their websites, however, it lacks the potential of being an eCommerce assert. A simple example would be to give consumers an option to make appointments with the doctors once they come to the website.
On the other hand, the effectiveness of digital channels is not being harnessed to its potential. At present time a large percentage of today’s consumers have smart devices and they use these devices to get their information. Having said so, when it comes to the marketing front lot of money is being spent on conventional offline media. Digital channels remain second to offline channels or at best are used in a silo, therefore, making it an ineffective strategy.

 

Search engine like Google has reported high growth in search volumes, its related products, services in UAE. Google search influences a patient’s response much before he/she pays a visit to a clinic or a hospital.

Considering this patient behavior, it is natural to ideally focus on digital marketing in Dubai for the Health care segment. By incorporating Digital Marketing in Dubai, your media plan opens out to the ever-expanding world of the digital world.

But this obvious fact is overlooked by the global healthcare industry. Did you know that the stats reveal that healthcare marketing is TWO YEARS BEHIND OTHER INDUSTRIES!

As a doctor or hospital, did you realize the growing importance of digital marketing in Dubai for Healthcare?

The time has come where hospitals, clinics, and doctors can never overlook this concept of internet marketing in Dubai anymore.

According to Alpen Capital, UAE is one of the fastest-growing markets for healthcare in the region. The trend is going the digital way where government health set-ups like Dubai Health Authority (DHA) are dispersing 35 percent of their electronic services on mobile apps.

There is a lot of potential promise healthcare online marketing in Dubai holds in its scope. All that hospitals and healthcare companies need is the right kind of support and digital expertise from a top digital agency in Dubai. Here emerges the role of Red Berries Digital in the picture.

An expert digital agency in Dubai with years of distilled experience in the digital domain has the right solutions to suit hospitals and clinics. Over the years of its journey, the agency has developed proactive web marketing support to suit the intelligent needs of doctors.

Through this way, the best digital agency in Dubai is bringing ‘Doctors and Digital’ on a single platform and helping them find their firm hold over the world of websites, smartphones, and mobile apps. Having worked with many doctors and understanding their peculiar requirements, the agency has developed a business model that can bring about a great revolution in the way the healthcare industry functions in the Middle East zone.

If looking out for digital expertise in the medical field, the team at Red Berries Digital can surely help your clinic/doctors/hospitals in a much-needed way.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital Marketing Services for Big Five in Dubai

Digital Marketing Services in Dubai for an Event

The construction industry is eyeing big in the Middle East. The biggest buildings in the world are proof that the construction industry is becoming bigger and better. For such bigger developments in the construction space, the industry looks forward to the BIG FIVE INTERNATIONAL BUILDING AND CONSTRUCTION SHOW 2015. Organized to cater to the rapid growth and development of GCC construction, the event is a lively opportunity for brands to showcase the best they’ve got in terms of their service.
The MENA region is all set to receive transformation. The events like Dubai World Expo 2020 and FIFA world cup 2022 will stir up growth opportunities for real estate and infrastructure development. In short, the time is now to showcase the best of your brand’s services, capacities, and innovations in a great way. To fulfill this requirement, participating in this event is a DO-OR-DIE situation.

Digital Marketing Service in Dubai, can help you to stand out among others!

Amid 3000 competitors, how to stand out and make your company visible is already a BIG challenge. But fret not! There’s online marketing Dubai at your rescue – to help you not just generate impressions, but engage the regional audience in real-time and get the higher footfall towards your stall.

This calls for a merger of ONLINE and OFFLINE activity. The idea is to extend the offline activity online and give the target audience a glimpse of your services in an interactive way. This calls for a lot of advanced efforts in terms of extensive social activity, website additions, and interesting use of events to promote your brand.
Any regular event marketing company can design creative stalls, but they can’t assure the way with where your stall receives MAXIMUM footfall. Only an experienced digital marketing agency in Dubai can assure a company a sure-shot increase in footfall and a decent way of reaching only the target audience. Hence, the mantra – MERGE OFFLINE EVENT WITH ONLINE AND MAKE IT BIG BIG FIVE 2015.

Want to know how to make the best of BIG FIVE event participation? Contact Red Berries Digital, an experienced digital agency that has earned mastery in how to make events really successful with an innovative mix of digital technology.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital Marketing in Dubai for Indian Property Show

Make in India is a popular concept worldwide. Those interested in investment and profits are talking about India and its production capabilities. For such people in UAE, the incredible country is back with incredible investment opportunities through Indian Property Expo 2015, Dubai. Over the years, this event has become an ambassador for the best properties and investment opportunities in India.

The builders and developers in India have understood that the niche markets lie in the UAE markets. This is the one reason why the property show is getting bigger and better every year. Over 170 exhibitors are participating in this event which is touted to be a page-turner in the Indian property sector. Out of those 170 exhibitors, are you the one who will grab the maximum share of the potential business?

Digital Marketing for Real Estate – a better way of targeting!

If you are wondering how it is possible to secure most of the engagements at your event’s stall. Then you haven’t come across a novel strategy of cross-promotion over digital media. Let us make it simple. Each builder or real estate developer has separate projects dedicated to different locations. Each project has different USPs like location, pricing, lifestyle, luxury, etc. Now, it is a call of a builder to convey such USPs to the target audience. And a better way of targeting nowadays is online marketing. Through this versatile facet of digital media, exhibitors can reach out to potential buyers and convey their best offerings to them. With engaging campaigns, they can build a buzz around their presence at the event and drive in the footfall of interested buyers like NRI’s.

Indian Property Show 2015, Dubai, Digital Marketing is an answer to any exhibitor’s requirement. Through simple alignment in these two fields, marketers, real estate professionals and builders can make the most of this property show opportunity. Red Berries Digital can help exhibitors make the most of this event through digital marketing. Want to know how? Contact Red Berries now to find out how you can drive in business through effective event opportunities and echo the promise presented by Make in India.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital Marketing Services for INDEX Exhibition in Dubai

International Design Exhibition (INDEX) 2015 is knocking on the doors of the interior designing industry. Needless to say, the world will be gathering to witness the MENA region’s number one interior design exhibition. More than 700 participants from over 50 countries showcased thousands of products under one roof. Isn’t that a great opportunity? Surely it is. This is why each brand out there will try to be different. In terms of looks, presentation, stall designing, marketing collaterals, etc. But there is more to it than just these elements to make an exhibition like this rocking for your brand. But it ain’t easy. As hundreds of interior designing companies are participating in INDEX 2015, it becomes essential for your brand to include a streamlined strategy with which they can project themselves differently and lead the pack.

Yes, we are talking about aligning event promotions with digital marketing. This is a new way where higher footfall can be generated by extending an event over the online world. Through proper content affiliated to your brand in terms of services, and value additions, your brand can achieve differentiation in the outer world.

Digital Marketing Services in Dubai to reach more buyers, architects in Index 2015

The underlying idea is to reach out to the buyers, architects, designers, and direct customers who wish to furnish their homes and engage them with the use of online media. The main aim of an event’s pre-promotion over digital media is to create a pre-buzz around it and leverage the maximum footfall over a brand’s stall venue at INDEX 2015. It is a safe bet to begin INDEX 2015 digital marketing promotions in Dubai now to gain the max footfall during this prestigious event.

Thus, there are manifold benefits of digital marketing attuned with event promotions. Trust us, the interior designing firms and brands can gain maximum business through the use of this strategic alignment.

As a premium digital agency in Dubai, Red Berries Digital holds the key to building buzz and defining the creative communication’s alignment with event marketing. Wish to know how to achieve this mix? Contact Red Berries now!

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital Marketing Services in Dubai for GETEX

Digital Marketing Services in Dubai for GETEX – get the best of your marketing efforts!

Gulf Education and Training Exhibition (GETEX) Dubai, is nearing now and marketers are on their foot to look after the stall set-ups, branding, communication, and whatnot. Obviously, they have to represent their educational institution at the number 1 education show in the region. Also, these astute marketers know that they’ll get to meet around 20,000+ parents and students, aspiring professionals across 40+ nationalities. Now those are whopping numbers.

And by participating in this renowned educational exhibition in Dubai, each marketer aims to turn the numbers to its side by securing the target’s interest. But that’s not an easy task. With thousands of exhibitors promoting 2,500+ undergrad & post-grad courses, it becomes a fairly tough task to leverage differentiation in communication and presentation.

In such a case, online advertising can help a great deal by helping educational institutions and professional career counselors to find that differentiating edge. Events and online marketing may look distant apart to a marketer, but a proper alignment between these two mediums can actually do wonders for a university brand.

An institution can promote its best facets in terms of its USPs over social media. Building buzz and making your education brand perceptions favorable over digital media and can even ensure more footfalls around your stall.

All in all, you can double up returns on efforts, time, and resources invested in setting up your stall by aligning digital marketing with an event like GETEX.

Now, you must be thinking about what a week of activity of digital marketing can do. Trust us, even a week of dedicated efforts on the digital front can do wonders for your exhibition event. Red Berries, a digital agency in Dubai, can help educational institutes leverage the maximum mileage out of any event.

Kick start your digital marketing for this GETEX!  Contact Red Berries now.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

Digital Marketing Can Help Universities a lot!

Digital Marketing for Universities in UAE

As a country, UAE has always given the highest priority to education. With the presence of 120+ universities, the country has already given students great choices in education and career development. The high numbers of educational institutions have not only opened up choices for students but also have intensified competition as well.

Each university is trying to distinguish itself in an aspirant’s eyes through the innovative use of digital media. They are trying everything, right from promoting assured placements, showcasing their campus lifestyle, teaching faculties, etc. But is that all enough to engage the youth? Or there’s more that’s needed to engage the vibrant youth sector in the UAE.

Digital marketing has the answer to all these questions. It can help universities and institutions promote their courses and target prospective parents and students. It works in simple ways where strategic decisions are implemented to create a favorable aura around a university among students and parents. Students are the primary targets as they carry a university’s name all through their life. For them, it’s one of the most important decisions of life they take. In such a need, it is suggested for colleges and institutions to reaffirm a belief that they are the best for students.

As the admission time is nearing, all universities are gearing up to attract a sizeable number of students for the new sessions. Everybody will be trying to put their best foot forward through a mix of digital and social. Still, there’s a humongous gap between the queries and conversions. The reasons are many. There’s a lot of competition – each university is trying to capture students’ and parents’ interests alike. Another possible reason is that universities are assigning their digital marketing management to agencies that show a flowery picture, but show no returns. An experienced digital marketing agency doesn’t do that. It doesn’t stay with IF’s and BUT’s but gives a clear picture of the ROI on each dirham spent.

This clarity will give universities an edge over others and will increase the number of admissions for the upcoming session. So, all PR officers and marketing managers of a university must take a cue from the better side of digital marketing in UAE. With the effective support of digital marketing, universities can secure maximum returns in terms of higher inquiries and an increase in the number of admissions.

Red Berries, a leading digital agency in Dubai can help universities gain the most out of this upcoming admissions cycle. With its experience in strategic marketing, it can help the education sector in UAE secure maximum mileage & engagement out of digital campaigns and secure higher admissions.  Contact Red Berries now

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.

One-Size Doesn’t Fit All When it Comes to Digital Marketing in Dubai

How is digital marketing in Dubai implemented?

Is it a mix of SEO and Social? If not, then what are the other prevalent digital marketing prerequisites that score well for your business? If you doubt answering such questions, then you definitely need to brush up on your digital quotient.

The paid advertisement on Facebook, Google, or Bing can never assure you of greater ROI on investment. The same is the case with social media pages. Being on all famous social media platforms is not a sure-shot deal for digital success. If you think following these rights for digital marketing in Dubai is the key to success, then why do many clients after trying out the online marketing in Dubai, switch back to the old world – Word of Mouth or referral marketing.

Because they feel it’s not working for them. But does that highlight that the paid side of social and digital marketing efforts is futile. If you think so, you are wrong again.

Think Digital Marketing in Dubai as Clothing. There is not a single size that fits skinny as well as fat bums. Each set of users have different requirements, ideas, and expectations from the cloth they wish to pay for.

The same is the case with digital marketing in Dubai: different thoughts, ideas, and expectations result in your kind of marketing plan than something that’s originally yours.

When it comes to promoting your business on the Internet, there is no one-size-fits-all strategy. This calls for clients and top digital marketing agencies in Dubai to come together and brainstorm to come up with ideas that suit their business. These questions can be set along the lines of identifying the right target audience.

Their age, gender, hobbies, and interests should also be considered while devising the right campaign. Even their internet usage habits should be considered while scrutinizing the way for web marketing in Dubai.

All these steps allow you to know your audience in a better way. They even help you shortlist the communication motives as well. After doing all this, you can identify the size of digital marketing strategies that suit your business and budgets.

If you are into selling a product or a service, you can reach out to potential customers through email marketing. OR if you are into B2B marketing, promoting on Linked in can be your obvious choice for productive liaisons.

If you are individually targeting users or consumers, then Twitter / Facebook are the best platforms. OR you can also improve your SEO rankings to achieve the objectives.

It is a bit obvious that each platform employed during digital marketing in Dubai has a better purpose or translated targets to be reached than following the conventions. It is like finding your way to get your kind of digital marketing in Dubai.

Ideally, the agency needs your inputs to find out your kind of digital marketing efforts. So, it is suggested for you consider the pointers required to come across your own digital strategy than blindly imitating someone. Remember, you are investing your hard-earned money. So, it’s better to weigh the situation before spending it.

Keep in touch with Red Berries – A Digital Marketing Company In Dubai to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help or you looking for a Digital Marketing Agency Dubai then, contact us today!. Also like us on Facebook, follow us on Twitter and Linkedin for more updates.