Tips To Help Cut Down On Single Use Plastic

The excessive consumption of single use plastic has become one of the most pressing environmental issues of all time. Though there have been recent reports that show a positive environmental change during the COVID-19 pandemic, a rise in non-reusable plastic waste has accelerated the issue of plastic pollution.

We believe in encouraging community members to start with small, gradual changes in their daily lives, which will contribute towards a collectively reduced overall environmental impact.

Cutting back on the use of plastic can sometimes feel overwhelming at the start, but by making it a part of your lifestyle, it can quickly become a force of habit. An activity repeated in our daily routine can become a habit and it is important to cut on plastic on daily basis.

The following article will explore and focus on a few simple steps that an individual can take to minimize the use of single use plastic:


To ensure you don’t get caught off-guard and/or are unprepared, why not put together an eco-friendly kit that includes the required reusable necessities.
For example, if you are a daily coffee drinker, invest in a reusable coffee cup, instead of purchasing your coffee in a takeaway cup every single day.

The eco-friendly kit can also include other kitchen essentials such as reusable water bottles, cutlery, Tupperware, and even a sustainable shopping bag for your groceries.

Avoid Plastic Straws

Studies have shown that this hollow tube of plastic poses a massive threat to our environment, with an estimated whopping 8.3 billion straws polluting beaches and other water bodies alone.

Try avoiding a plastic straw if you are able to sip your drink directly from the bottle/cup. Better yet, opt for paper straw options wherever possible. Alternatively, invest in reusable straws.

Reusable straws made out of paper are biodegradable and therefore, way more sustainable and at the same time, provide the same amount of value as a plastic straw.

Mindful Shopping Habits

Packaging at supermarkets is mostly still monopolized by plastic. While we understand that shopping with zero-waste is not always possible or accessible, one way to help prevent this is to firstly use sustainable totes/ reusable shopping bags to carry your items.

Furthermore, try looking for options that allow refilling of food containers and choose to purchase fruits and vegetables that are loose rather than wrapped in plastic. Moreover, an overall mindset of purchasing only those products that you “need” over what you “want”, can help with decreasing wastage.

Storing Leftovers

Each year, billions of cling film rolls are used across households. This common plastic item is extremely complicated to recycle and often ends up in waste disposal zones, where it gives off hazardous, toxic chemicals that go into the groundwater and impacts oceanic life. Thus, try and use old ice cream tubs or old jam jars to store your leftover food. Alternatively, consider the use of aluminum tin foil instead.

The advantage of using aluminum foil is that not only it is reusable, but it also keeps the food fresh. This also helps you to have healthy food even if it is from one or two days before. In the case of plastic film rolls,

Avoid Chewing Gum

An ingredient listed as “gum base” in many popular chewing gum brands is plastic, and this is exactly why we are often told not to swallow it. Look for alternate choices such as mints, organic gums, etc.

Though the impact of avoiding the purchase of chewing gum packs may seem insignificant, it in fact causes an estimated 100,000 tons of plastic pollution on an annual basis.

Intimate Feminine Hygiene Products

Unfortunately, millions of sanitary pads and tampons are flushed down the toilet and end up in the ocean. Consider the use of sustainable and reusable options such as menstrual cups, period panties, and organic cotton tampons.

Not only are these kinder to our environment, but they are also free from dangerous toxins that can harm our bodies. Moreover, you will be saving up on money in the long run.

Throughout this article, we have focused on several areas where a person can begin making a small habitual change toward reducing single-use plastic.

Start with something simple – perhaps, step one could be to merely monitor your plastic waste on a weekly or monthly basis. Note down the items that are being consumed, do some research, identify reusable or plastic-free alternatives, and gradually make the switch towards more sustainable living. Once you begin, you will soon realize that being able to contribute, in any given way, positively to the environment, can feel extremely empowering and possibly push you to carve a path towards an eco-friendlier lifestyle.

We hope our article has supported by providing ideas that will encourage you to reduce your plastic footprint, now or in the future.

We are a digital marketing agency in Dubai. We provide multiple digital services like website development, app development, PPC audit, google ads management, website tracking, and SEO. Please check our service section to know more about our services. Also follow us on our social media we are on Facebook, Twitter, Linkedin, and Instagram.

What Is The Impression Share Metric & Should You Care?

We recently completed some work for a major corporation whose Google Ads campaigns were primarily concerned with impression share.

They didn’t care about conversions; instead, they intended to obtain a particular proportion of impression share for each of their keywords.

Most of the initiatives I oversee focus on increasing conversions; thus, this is an odd target. This firm intended to concentrate on impression share and used its search advertisements solely for branding.

What is the definition of the impression share metric?

The “percentage of impressions that your advertising acquires relative to the total amount of impressions your ads may receive” is known as impression share.

What is the formula for calculating the impression share?

The impression share is calculated as follows: impressions / total eligible impressions.

Your keyword may be activated for various search queries depending on the match type of each term.

Google considers the number of queries that your keywords may be associated with. Then Google divides that figure by the number of searches your ad was seen. To do so, Google examines your account’s bad keywords.

As a result, how you organize your account and the keywords you employ significantly impact your impression share. You’ll be eligible for more searches if you utilize many wide-match keywords (which I don’t encourage). Your impression share is likely to be lower.

However, if you use Google Ads to create a decent keyword list that focuses on exact match keywords and/or a large negative keyword list, you can keep complete control over when your ad is displayed. Your search impression share will increase as a result of this.

Other things to consider to boost your impression share include:

  • Adapt your location-based targeting. You’ll be eligible for fewer searches if you focus on a narrower area.
  • Change the device you’re targeting. Turning off mobile devices will also restrict the number of qualified searches.
  • Boost your Quality Rating. This will lower your cost-per-click, allowing you to participate in more auctions (considering your impression share is limited by budget)
  • Reduce your bids. You can cut your requests instead of focusing on top ranks for each term, allowing you to compete in more ad auctions.
  • Make use of an ad scheduler. Turning your advertisements off at specific times (for example, outside of office hours) will simplify your ads to be displayed at those times.

Should you be concerned with this metric?

Impression Share should not be the primary aim of your search advertising efforts, in my opinion. Google Ads works best as a performance marketing tool, and by focusing on Impression Share, you’ll be able to leverage it as a branding strategy as well. There are more effective tools for this (think about Youtube Ads or Google Display advertising, for example).

However, it is an intriguing measure to consider when optimizing your marketing. Metrics such as Search Lost IS (budget) and Search Lost IS (rank).

You may see how many impressions you lost due to budget constraints by looking at the Search Lost IS (budget). If your campaigns are now lucrative, you may want to boost your budget.

The Search Lost IS (rank) will also show how many impressions you lost due to a poor ranking. This might mean you’re not bidding high enough and losing a lot of ad bids.

To summarize, Search Impression Share is one of several KPIs to consider when fine-tuning your ads. It should not, however, be the primary objective of your efforts.

We are a digital marketing agency in Dubai. We provide multiple digital services like website developmentapp developmentPPC auditgoogle ads managementwebsite tracking, and SEO. Please check our service section to know more about our services. Also follow us on our social media we are on FacebookTwitterLinkedin, and Instagram.

Effective Techniques On How To Grow Your Business

Growing and retaining a customer base is always difficult – some business expand their sales revenue by chance, while for others it takes focused effort and the correct methods to grow and retain a customer base – a task that a digital marketing agency in Dubai can support with.

Acquiring the right sales leads is the key to achieving your long-term sales goals. A lead becomes a prospect once you’ve determined if they’re a good fit or if they’ve expressed an interest in what your organization has to offer. Only then are they considered a well-targeted lead.

A well-targeted lead is the most crucial component, without that you will not be able to generate growth in your business. Furthermore, all the sales offers, proposals, marketing tactics, etc., will be a series of wasted efforts if there are no potential leads being put through to the sales funnel.

This article discusses a couple of effective methods to help generate sales leads and expand your business:

Identify Your Buyers Needs

Understand the process a customer goes through to become aware of a problem they are facing, the choices they consider, and why they decide to purchase from your brand.

Ensure you have the answers to the following questions:

  •  What is the problem that we are trying to resolve for them?
  •  What is our typical customer’s biggest source of inconvenience?
  • What is it that drives them to take action?
  • What is the most effective technique to engage with them?
  • Why should they be interested in what we have to offer?

Once you have identified your most valuable qualities, you need to implement practices that listen to your potential customers’ needs and convert them into actual sales.

Apply A Widespread Multichannel Method  

By increasing the number of times your leads see you or interact with you, you may drastically improve your chances of converting them into customers.

Traditional and non-traditional approaches must all be activated:  social media, website content, direct calls, live chat, email, SMS, etc.

Research has shown that it usually takes 2-3 times for a customer to interact with your brand before a buying decision is made.

Respond to inbound leads with outbound solutions

If your promotion, advertising, or content resulted in an inbound lead, that means your marketing efforts are on the right track. Move a step further and nurture those leads by sending them personalized emails, direct SMS messages, or calling them if necessary.

Respond Swiftly

According to research, the chances of a lead qualifying are 21 times higher when addressed within 5 minutes as compared to 30 minutes.

Imagine how low our chances are if we wait a day or two to reply to a lead!

A good lead-to-close system takes care of this by activating a task and notifying an internal sales representative to reply within 5 minutes of receiving a fresh inbound lead.

Examine Missed & Neglected Opportunities

“No” typically implies “not right now.”

Reassess your rejected or missed prospects. There’s a good chance that even if you weren’t chosen six months ago, you made such a good impression that you’ll be reconsidered now that the timing is right or that other options have proven unsatisfactory.

Invest time and money into marketing to these potential customers. Email campaigns, local events, blog postings, and phone calls are all effective ways to stay in touch.

Discover Potential Leads On Social Platforms

Facebook and Instagram are excellent sources of B2C leads and have also proven useful for B2-B businesses. Additionally, LinkedIn provides a more targeted supply of clients, with users who are more interested in learning about the business and the industry.

Use social media to seek client suggestions, announce special promotions, and provide further information about your business.

Furthermore, once the leads have been generated in the system, you can use social media to communicate with them and learn more about their needs and interests.

Obtain References From Existing Customers

Your leads are less inclined to believe you when you rave about how great you are, as compared to what your existing consumers are saying.

Rankings, evaluations, and recommendations are all effective ways to get people’s attention. Proudly showcase your Google reviews and ratings wherever you go. Place such comments on your website. Moreover, don’t be hesitant to ask your clients to refer you to their friends and co-workers.

Improve Your Sale Processes

There should be a plan in place to collate contact information once you’ve determined your desired leads and the channels you’ll utilize to reach them.

Leads are typically funneled to a lead capture page or landing page, which invites visitors to provide their contact information in exchange for an incentive such as a coupon, a gift, discounts, etc.

It is imperative that you have a CRM or Marketing Automation software in place so that it helps maintain and keep a track of sales leads, and also engage them further via email, SMS, and retargeting messages on social and online platforms.

Gain Organic Traffic Via SEO

While paid digital ads might prove to be a quick fix for generating leads, search engine optimization (SEO) can provide continuous organic traffic to your website. You can rank high with search engines like Google and offset the massive investment of ad campaigns by focusing on keyword researched quality content, posted on landing sites and blogs.

In a competitive sector, a company cannot completely avoid paying for ads, but if you rank well on Google with the help of an SEO agency in Dubai, this organic route will provide you with a steady stream of leads at a cheaper cost conversion.

In summary, lead generation is not simple, but it is an essential process for any company to succeed. Firms should never rely on a single source; instead, they should have several sources of leads to support and maximize business growth.

The relationship between page speed, conversion rate, and return on investment

You’re thinking about obtaining more leads and optimizing your sales process when you’re searching for strategies to boost your revenue, conversions, and ROI.

One of the numerous tools that can influence conversion rates is page speed, often overlooked.

According to studies, the first 5 seconds of page load have the most significant impact on conversion rate, and as page load duration grows from 1 second to 3 seconds, the likelihood of a bounce increases by 32%. Furthermore, approximately 70% of buyers admit that page speed influences their willingness to buy from an online business.

Increased conversion rates, greater SEO rankings, and a better ROI are linked to faster page speeds.

Here’s how they’re all linked and what you can do to make things better. Is your website taking too long to load?

Page speed is the time it takes for your website to fully load on a screen, whether a desktop or a mobile device, and thus how quickly your users can interact with it.

Slow page speed is linked to excellent bounce rates and a bad user experience, mainly when visitors are on mobile data. Image-heavy websites that include movies, animation, or other content-rich components take longer to load. In contrast, simple text-based websites like Wikipedia are on the opposite end of the spectrum due to their lightweight nature.

A simple test utilizing tools like PageSpeed Insights will tell you how quickly your website loads and whether or not page speed is an issue. What impact does page speed have on Core Web Vitals and SEO?

When evaluating your website’s Core Web Vitals, three aspects of page speed are considered — Google’s algorithm for determining how well your website will rank in search results.

Google favors websites that offer a positive user experience. Therefore the Core Web Vitals metrics include, among other things, mobile friendliness, security, and stability. When your website has a better Core Web Vitals rating, it’s more likely to appear in relevant search results and at a higher position in the SERPs.

The following are the three elements of page speed that are measured:
The time it takes for your largest image or block to load is measured in Largest Contentful Paint (LCP). It should take less than 2.5 seconds to do this task.
The time it takes for the browser to respond to a user’s action is the first input delay (FID). This time should be under 100 milliseconds.

CLS (Cumulative Layout Shift) is the amount of content that shifts during loading. This should be under 0.1. The impact of the flow-on effect on conversion rate and return on investment

Slower page speeds, as previously stated, are directly related to higher bounce rates and worse conversion rates. It makes no difference how attractive your website is if visitors abandon it because it takes too long to load.

If you’re investing money in paid advertising or organic traffic generation, you’ll want to make sure your website runs at maximum efficiency to maximize your return on investment. A poor page performance can impede customers, making it more difficult for them to convert and limiting the amount of money you can make from your ads.

Make sure your page performance is optimized for mobile, so your clients can have a consistent digital experience regardless of device. How to make your page load faster.

Several optimizations are required to improve the page speed of your website. Even a fraction of a second difference in load time can boost your Core Web Vitals and conversion rate. Images should be resized.

Oversized photos are a significant culprit when it comes to slow download times. High-resolution graphics seem wonderful, but they might drain your website’s resources. The balance between high-quality graphics and optimized load speeds is essential for image-heavy websites like eCommerce merchants.

Several free applications are available to resize your photographs to a smaller file size without sacrificing image quality. If you implement this across your entire website, you will see an immediate improvement in page performance. Be wary of dynamic advertisements.

Dynamic advertisements can hurt your CLS score because the page elements alter throughout the load process to fit the ad.
For the advertising and other dynamic elements on your site, you can use strategies like allocating size attributes or CSS aspect ratio boxes to keep them in position and safeguard the surrounding page content. Limit the number of plugins you use.

Plugins are essential in some situations, but they can also add weight to your pages, slowing them down. Before the user can interact with the page, all the plugin code must be loaded, which degrades the user experience and lowers the FID score.

Conduct a website audit to determine which plugins are unneeded and may be eliminated, as well as other options for reducing the number of plugins on your site. Aim for code that is as light as possible.

A lightweight and efficient website is not overburdened with code, which means it takes less time to load and responds faster. A website with excessive CSS and Javascript, mainly if the script is redundant, can degrade the user experience and slow down page load speeds.

A website audit can once again help you discover areas where your website could be optimized to improve load time efficiency and page performance.

Keep in touch with Red Berries – The best Website Development Company in Dubai to keep yourself updated on emerging trends in Digital Marketing and Website Development. If you have any questions, require any help or you looking for a Digital Marketing Agency In Dubai then, contact us today! Also, like us on Facebook, and follow us on Linkedin and Twitter for more updates.