How Will AI Impact Digital Marketing of the Future in the UAE?

Artificial Intelligence today has made a visible positive difference in how brands interact with their target consumers and how they have been handling digital marketing strategies. We are living in an environment that is rapidly going through changes every day. Hence, it has become important to be constantly aware of what is happening around us. In such an unpredictable environment, it is complicated to predict what the future holds for us. However, with the tools and techniques, we can certainly get an idea about what we might expect in the coming years.

Hence, before diving deep into the concept of artificial intelligence and how it impacts the future of digital marketing, it is essential to get our foundation strong and understand what exactly does artificial intelligence mean.

What is Artificial Intelligence?

Artificial Intelligence is the genre of computer science that creates robots acting like humans. These robot-like humans are expected to make decisions that are logical and primarily based on the data. Unlike humans, Artificial intelligence makes use of a rational and logical approach for analysis of the data. The entire exercise is done to come up with different products that help multiple sectors.

Here are some AI-related digital marketing trends that will enhance in the future:

Chatbots will become more sophisticated.

In the past, it is already evident how chatbots store multiple types of applications right from covering the customer queries to help in driving sales. Consumers today are used to the concept of chatbots and are very comfortable in interacting with them. However, we will experience that chatbots will become more sophisticated in the future because it will become challenging to distinguish between chatbots and humans. As per recent research, many customers still do not know that they are interacting with bots.

There will be a rise in voice search.

There will be another spin-off effect in the digital marketing sector due to the increased use of AI-powered assistants will be the growing demand for searches that will be spoken instead of the written ones. The data currently states that about 60% of the customers have used voice searches to find business information in the previous years, and more than half of them have been using voice search daily. It is all a matter of convenience.

The Role of AI in Digital Marketing

Customization of the User Experience

Experts suggest that personalization is the most vital area where AI breaks in. The only thing that helps keep the user coming is the ‘hassle-free and smooth’ user experience. As per the companies providing SEO services in the UAE, it is possible to catch a single customers’ report through the searches, buyer persona, purchase pattern, etc., with intelligent algorithms.

Reach the Target Audience.

It is cumbersome to gather the traditional customers’ database, filter it, and analyze it later. But it is not the same with AI as it penetrates deep into the data, which is easily extractable from several sources. It would help if you learned about the impact of artificial intelligence on digital marketing when running a business. It means it will open the doors to reach the target audience who can add value to your brand.

Content Curation

Besides generating the content, AI also curates it. You need to know that it is challenging to create engaging content. It takes a lot of time and energy to sift something down. The main endeavor is to create awareness so that people tend to buy your product or service.

Thus, professionals who work at digital marketing agencies in Dubai state that AI is will impact the future of digital marketing in a significant way.

Retail Marketing

Retail Marketing: E-tail is the new retail in this mobile-smart world.

When we say both concepts complement each other, we mean it. Mobile is changing customers’ behavior. Right, when the product is in the mind, be it home or traveling or office, all a customer needs is a mobile search to satiate their curiosity. Same way, while in a store or a mall, shoppers commonly initiate searches related to the product. All these trends suggest one thing – Digital Marketing is a key driver for a thriving retail economy.

It has been observed by Google that 70% of smartphone users who bought something in a store first turned to their phone for information about that purchase.

That’s a very interesting stat for the retail sector which is always up for new surprises for its new customers. The new thing about retailers is the approach to expand the retail markets to the digital world through e-commerce portals.

Opportunities

E-commerce products that have visibility over mobiles have better rates of conversions, hence continuous activity in terms of the offer, range, and product category always brings revenue. Here’s an interesting stat that says 91% of smartphone owners purchased or plan to purchase something after seeing an ad they described as relevant.

To connect their E-commerce brands with the target segments in the UAE, marketers are employing a versatile marketing strategy to provide a cohesive experience for any shopper. This includes personalized content/shopping items curated as per their search history, retargeting them effectively, and tracking conversions through advanced analytics configuration and timely audits of traffic from multiple devices.

Conversion rates for an e-commerce portal are directly proportional to the page loading time on mobile loading website. To ensure mobile traffic is engaged effectively, website page loading time should be reduced as much as possible. Because for every second delay in mobile page load, the conversions can fall by up to 20%. Reducing page loading time, and improving website UX is the best way with which digital marketing agencies in UAE can definitely drive in more engagement and more business.

How we can help?
The dynamic world of e-retailing and e-commerce portals calls for dynamic and RoI-based digital marketing strategies. Be it developing and managing an e-commerce retail store to conceiving and executing social media and Google AdWords strategies, RedBerries has done it all. The result-oriented strategies gain a defining edge with the regular analytics reviews and tracking audits. Every search is a potent source of insight for us and our professional team knows how to implement these shopper insights to the benefit of the brand. Data mining helps us design customer-centric strategies that in turn facilitate better conversions for the retail sector digitally.

To sum it up, the retail world is a unique ecosystem these days. Not just it is bridging the real world with the digital world, it is also ensuring a cohesive shopping experience for any shopper. At RedBerries, our main aim is to make digital search sessions engaging and social media alive with positive buzz. Contact our team of digital experts to understand the prospects of digital marketing for a retail brand.

Retail Digital Trends- 78% of consumers have spent more time researching a brand or product online than they have researched in a store.

Keep in touch with Red Berries – A Digital Marketing and eCommerce Website Development Company in Dubai to keep yourself updated on emerging issues in Digital retail marketing. If you have any questions, require any help or you looking for a Digital Marketing Company In Dubai then, contact us today!. Also like us on Facebook, follow us on  Twitter and Linkedin for more updates.