Social Media Monitoring
“We had it all covered, with handles on almost all the major social networking sites.
We had tapped into the social framework and embedded ourselves in
the networking framework such that we were gaining large amounts of traffic.”
“But then, one day it all fell apart. Our traffic stats descended into the lower limits and it was complete chaos while juggling all
the conversations on different social media handles.”
“We just could not cohesively manage the different conversational patterns on each social media handle, owing to which we either basked in glory on one social network, while were in complete social blindness on another.”
“That is when we realized the importance of social media monitoring for the first.”