While designing a website or a mobile app, one of the most important factors to take into consideration is how the users are going to navigate it and will it be a smooth experience from them? As a company and a brand, you would want to display all your products/services but you also need to keep in mind how these will be structured on the website. At times, you may notice many users visiting the website but do not see proportionate growth in conversion. User experience could be one of those reasons as users drop from your platform (website or app) if they experience more lag time or slower loading of the platform, to mention a few reasons.
Improving User Experience for Your Business
We at Red Berries have an expert in-house team who understands the user journey and customizes each digital platform for mobile, desktop and other devices where users can visit and make their buying decisions. We customize the user experience by reducing page loading time, compress content and media files while keeping them at high quality, reducing overall bandwidth of the platforms, etc. Once we take all the mandatory steps to improve user experience, we conduct various users test by introducing different versions and audit them. We also factor in the user behavior and their engagement with different pages or tabs on the platform. This gives us an insight into what is the content which is working on the platform and how long they have stayed on it. We monitor the website and app performance at regular intervals to achieve the desired results for your business to grow and expand.