Do you know the name of the world’s largest professional network? Yes, it’s LinkedIn.
But, why will posting ads in LinkedIn help you grow?
LinkedIn surely houses professionals from any industry. And, it is very likely that we would find someone interested in our product there.
“There’s no clutter on LinkedIn – members are there to do business”
Do you use LinkedIn to generate new business?
Want to reach a highly targeted professional audience with your message?
LinkedIn ads are an excellent way to increase visibility and generate leads. LinkedIn is a powerful Pay-Per-Click (PPC) platform because you are able to target your ads specifically to your audience based on certain criteria like, Job title, Industry, Job function, Age, Gender, etc.
In addition to the above, professional members are more receptive to business messages. The Ad campaigns are easy to launch and manage, resulting in lower cost and time, helping generate better return on investment.
Any PPC program can target using keywords, interests, gender, age or location, but, LinkedIn provides an edge, as it helps to truly identify the core audience by delving deeper and targeting by company, job title, job function and groups. That gives an edge by providing the unique ability to tailor messaging and target the exact audience segment that you might need. These are unparalleled capabilities not only within the B2B space, but within the entire pay-per-click space.
We at RedberriesDigital Marketing, Dubai will help you with the perfect LinkedIn PPC strategy that would meet your needs, saving you time & money.
Overall benefits that our campaign would provide are:
- Reach your target customer at the right time with the right ad
- Drive right traffic to you
- Generate quality leads
- Generate higher click through rates (CTR)
- Lower Cost per click(CPC)
- Keeping advertising budget under control
- Real time “trackability”
- Better placement of ads
- Increase in revenue and return on investment (ROI)
80% of the B2B leads were through LinkedIn in 2015. 77% of B2B marketers plan to increase their use of LinkedIn,
but the majority of them are held back due to a lack of clarity on strategies and methodology.