UX

While designing a website or a mobile app, one of the most important factors to take into consideration is how the users are going to navigate it and will it be a smooth experience from them? As a company and a brand, you would want to display all your products/services but you also need to keep in mind how these will be structured on the website. At times, you may notice many users visiting the website but do not see proportionate growth in conversion. User experience could be one of those reasons as users drop from your platform (website or app) if they experience more lag time or slower loading of the platform, to mention a few reasons.

Improving User Experience for Your Business

We at Red Berries have an expert in-house team who understands the user journey and customizes each digital platform for mobile, desktop and other devices where users can visit and make their buying decisions. We customize the user experience by reducing page loading time, compress content and media files while keeping them at high quality, reducing overall bandwidth of the platforms, etc. Once we take all the mandatory steps to improve user experience, we conduct various users test by introducing different versions and audit them. We also factor in the user behavior and their engagement with different pages or tabs on the platform. This gives us an insight into what is the content which is working on the platform and how long they have stayed on it. We monitor the website and app performance at regular intervals to achieve the desired results for your business to grow and expand.

Information Architecture

Website Information Architecture Design
Kind of queries we have proudly resolved with our strategies:
“I have all the information I need to make this website click with the audience.
The only issue is I don’t know how to put it up there!”
“We know how to present the information the audience needs to know,
but we don’t know if the audience will accept it the way we wish to present it.”
“The substance I have on my website is same as that of my competitors.
I wish I could put it in a way that people would know my website is as efficient as others out there.”

The major concern here is putting the content of your website in such a way that it catches the attention of the users and makes them keep coming back.

Information architecture plays an important role in increasing traffic. Customers want information to be provided to them in a way they want to find it. It’s a time-consuming step and has a huge impact on your website.

This is where RedBerries is ready to help you out. We have a five-step approach to make your project successful.

  • Discovery: This is where we connect with what your business is, getting a clear understanding of it.
  • Planning: We prioritize information and build a marketing strategy that is required to make your website meet the demands of the customers.
  • Design: We craft your website in such a way that helps your audience have a spectacular experience, allowing speed navigation, enhanced comprehension and efficiency.
  • Development: Latest programming techniques are used to have thorough Quality Assurance for your project.
  • Optimization: After implementation of your social media strategy we move to extended maintenance which is managing your online social presence. We do this time consuming part for you and you can focus on your core business.

Conducting an ethnographic research can take place in the following steps:

  • Recognize your users
  • Prepare a questionnaire
  • Conduct a survey
  • Analyse the results
  • Understand your users and create personas

Once you connect with your users, you can provide them with what they want in a way they prefer. This makes it easier to get traffic and popularize your product amongst the necessary audience.

Following this requirement eats away your time hence here we are at RedBerries, ready to assist you in every way possible so that your website could reach its true potential without any obstructions.

Redberries FactFile:

With careful planning, SEO focused content strategy and an understanding of the power of information architecture
– you can grow a new website to over 100,000 organic visitors per month in less than 1 year.

Personas

Creating personas started in mid 90s.
It was picked up by several companies but was considered as an activity that distracted people from the actual work.
Yet it is of so much importance in mass marketing activities.

A persona is a fictitious representative of a sectional part of real people in the society. It breaks down the task of taking thousands of individuals into consideration and building the product around the similarities of these thousands of people in a few fictional characters. It is an essential part in knowing the users and eases the process of marketing to masses.

Personas motivate and help take designing to another level of clarity, productivity and satisfying results.

Basing your personas on ethnographic research helps in gaining a better notion of who your users are and what they actually want. Building your personas purely on one’s imagination will lead in typical stereotyping of the users and will prove to be inefficient and will lack comprehending who the users are.

Conducting an ethnographic research can take place in the following steps:

  • Recognize your users
  • Prepare a questionnaire
  • Conduct a survey
  • Analyse the results
  • Understand your users and create personas

Once you connect with your users, you can provide them with what they want in a way they prefer. This makes it easier to get traffic and popularize your product amongst the necessary audience.

Following this requirement eats away your time hence here we are at RedBerries, ready to assist you in every way possible so that your website could reach its true potential without any obstructions.

Redberries FactFile:

Based on a scientific experiment conducted by Long Frank, three groups of students were assigned to solve a design brief, two groups used personas while one group did not. The students who used personas were awarded higher course evaluations and were assessed as having produced designs with better usability attributes.

Accessibility

Countries like Australia, Brazil, Ireland, Japan, Israel, Italy, Norway, United Kingdom, etc. have taken an initiative to support Web accessibility. The equal access to web content has gained significant importance since 90s. The graveness of creating a user interface that is accessible to all shouldn’t be taken lightly and also shouldn’t be treated like a chore. It helps both the parties and benefits both of them.

Accessibility is your website’s ability to be accessible to users with special needs. You remove obstacles when you opt foraccessibility, you obtain long time loyalty from users, and the SEO of your website boosts up. It helps you reach out across the globe to whoever wants what you have.

Redberries can successfully build the accessibility of your website by various ways, like:

  • Build your strategies around your content’s ability to be of equal access.
  • Your content management strategy should support web accessibility.
  • It should address those with visual, motor, auditory and cognitive impairment.
  • Go through several tests to ensure that your content meets all the standards of accessibility.

For all the aspects from designing to guaranteeing applicable and working SEO strategies, RedBerries is the digital marketing company you can rely on.

Following are the few aspects that need to be taken into consideration for effective content strategy and RedBerries is more than willing to help you with achieving content that is:

  • Readable
  • Understandable
  • Findable
  • Actionable
  • Shareable in all of its various forms

Redberries FactFile:

An estimated 90% of all websites are not accessible to people with disabilities despite the fact that 15% to 20% of US web users have disabilities. That’s an average of 55 million people who could be missing out on your content due to accessibility issues, alone in US itself! Imagine the condition around the globe.

Content Strategy

93% of all marketers say that they do content marketing.
But with so much content being produced, distributed and shared, how do you make your efforts stand out?
First let’s understand why having a content strategy is important.

Having content is great but you ought to have a strategy that makes your content attractive and impressive. More people would prefer to watch a video about the information they want rather than reading about it on wikipedia. Encyclopaedia has immense amount of content but the way it is put is why the dust resides on it the most in comparison to other books in the library. Not exactly the same but it gives a vague understanding on how having content is different from having a content strategy.

The Content Strategy Alliance defines content strategy as, “Getting the right content to the right user at the right time through strategic planning of content creation, delivery, and governance.”

So you see it’s more than just putting up information in fancy words. It requires professionals and experts to build an effective content strategy. The better your content strategy is, the more traffic you get. The content needs to be distributed purposefully across the website which is easily accessible and understood. Photos, videos and articles are just few forms of your content, RedBerries helps you explore your options and also use the above mentioned age-old mediums of putting your content in a unique way.

Following are the few aspects that need to be taken into consideration for effective content strategy and RedBerries is more than willing to help you with achieving content that is:

  • Readable
  • Understandable
  • Findable
  • Actionable
  • Shareable in all of its various forms

Redberries FactFile:

57% of purchase decisions are made before a customer ever talks to a supplier, and by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human.

User Experience

UX/UI design is about solving problems, not just creating beautiful interfaces.
What is User Experience and why is it so important? Is it how attractive a website or an app looks? Or is it how loaded the website or app is with features and content?
Or is it simply the usability? The answer is all of the above and some more.

User experience (UX) is the way a person feels when he interacts with a virtual system like website, an application or desktop software – the entire experience of any virtual interaction of a human being. It is important to make a UX friendly website and/or application so that a user keeps coming back for more importation and spends more time, which in effect increases the overall search ranking.

No longer can you design a static website loaded with good SEOs and expect it to appear at the top of the pages. While content still is highly essential for a good-ranking website, various online reports show that factors that improve UX are increasingly becoming essential for a constant high ranking in search engines. These factors take into account aspects like website layout and usability – details like how good is the browsing, is the website search effective, is it optimized to adapt to various interfaces and how fast do the pages load?

For example, Google Chrome measures the number of times and the amount of time a user spends on a website which is likely to be incorporated into rankings decisions. Confusing navigation schemes, disorderly and dense page layouts, and slow-loading pages can impact user experience negatively, meaning lesser people will come to the website, which will impact its overall lower ranking in search.

We at Redberries regard the following aspects essential to User experience of designs:

  • Well-laid out content – A clutter free and well-designed layout for content is one of the most essential things to be taken into account for good user experience.
  • Responsive interface – easy adaptability to multiple devices such as tabs, mobiles, computer and various web browsers.
  • Images – A picture says a thousand words. Images that correlate to the website are essential since these websites also rank higher in Image search section.
  • Interactive elements – user-friendly and intuitive design elements like menus and search buttons.
  • Internal links – inter-linking essential content that improves user’s journey through website material.

RedberriesDigital Marketing, Dubai encompasses all these factors of User Experience and many more into all our undertakings – to deliver you a fine product.

Redberries FactFile:

85 percent of all UX related problems can be solved by testing on 5 users.

User Testing

You have done everything right with your website – it is SEO friendly, it looks good and is made keeping your target audience in mind. But why are searchers not becoming your users? What are the problems that are affecting your sales, sign ups, and retention rates?

While there are software and programs to calculate your product’s ranking, responsiveness and speed, user testing is the only way to understand the way users are interfacing with your product. It gives the direct input on how your target audience uses your product. It shouldn’t be confused between technical testing like market research or assurance testing. These are testing undertaken by real people, who would eventually end up using your product. These tests give real experience results which are important to determine any bottle-necks in design and software before the product is launched and used by people.

Simply put while technical testing solves problems that WE think may arise, user testing actually pinpoints the problems that THEY may face during real-time usage. As trivial as it sounds, user testing plays a pivotal role in determining a product’s success or failure.

Regular user testing has been revealed to enhance customer satisfaction, reduce need for customer support and save money in designing by efficiently solving bottlenecks that have a direct impact on customer retention and increase – all this directly through user-testing.

How does this work?
Unlike other tests that provide a quantifiable result, user testing is more qualitative in nature. User testing sessions involve one user (from a similar background as your target audience), the product loaded on a computer or mobile and a facilitator who instructs the user to finish various tasks. The facilitator will closely monitor the software in case any issues crop up – all the while taking detailed notes about the user behavior. In many cases user testing also includes recording an audio-visual clip of the user with the product to capture nuances on screen. This is possible with several software that capture the user’s facial expressions and track them to their on-screen activities. In this way, the testing reveals expressions like in the context of what’s happening on the product screen – confusion, interest, stress, etc.

The advantages of usability testing:

  • it increases the probability of usage and repeat usage
  • it reduces the possibility of the product failing
  • more users are content, which increases business

Given the complexities of user testing, it is important to hire a dedicated professional who scientifically approaches user testing. We at RedberriesDigital Marketing, Dubai will help you with the perfect user testing suited to your business needs, saving you time & money.

Redberries FactFile:

user testing also identifies indicators like UX work, which can often take a few months to show up in analytics!