Search Engine Optimisation-SEO Services Agency in Dubai, UAE

Top SEO Agency in Dubai – UAE

Meet the top SEO agency in Dubai – REDBERRIES. With hundreds of satisfied customers on its list, Redberries is the best provider of SEO services in Dubai and in the UAE. We have a proven track record of working on SEO in Dubai with a range of clients from a plethora of industries. As one of the top seo agencies in Dubai, we take our work seriously and we make sure to use only trustworthy methods to rank your website, no matter what industry you are in.

What is SEO?

Over the course of two decades, SEO or Search Engine Optimisation has seen way more advancement than we could have previously imagined. Be it algorithm updates or syncing with multiple devices and monitoring traffic, the concept of monitoring search engines is transforming every single day.

In a scenario where cellphones are the most common starting point for those searching for something online, it’s undeniable that SEO has a lot to contribute to a company’s overall ROI. Hey, if you’re curious and want to know how to optimize your website for search engines, feel free to check out this link.

And if you’re wondering what makes SEO work and sync with the growing needs of marketeers all around the globe, here’s a handy guide for you.

How SEO works?

SEO is neither a science nor an art – it is a mix of strategic tactics bunched together in a bid to ensure higher rankings across multiple platforms. The tried and tested strategies that have been developed over the course of two decades are now redefining the way digital marketing agencies in the UAE and SEO companies in Dubai are working. Not just this, these tactics also greatly boost a website’s presence and generate ROI as well, making it a win-win for all stakeholders.

But how SEO brings ROI to a business?

This is a good question! But before answering that, let us set up a quick, super realistic scenario for you. Have you ever thought about how SEO is very much like a stock market? No? Now is the time. Think of SEO like a stock market and compare the two.

Both are long-term investments. You cannot expect your stocks to immediately bring in monetary growth. Similarly, SEO also needs a lot of nurturing and thought to make it work wonders for a business. You’re right: a calm, steady approach and clever thinking triumph in this race over everything else.

If you choose your stocks i.e. your keywords wisely with the knowledge you have at hand, you are bound to experience growth. Depending on how you play your cards, you’ll see a boost or fluctuations in your ranking.

Patience and commitment are two crucial things that can help you sail through the ups and downs of rankings and the fluctuations in algorithms. And this is how we can channelise ROI to a business and impact its growth significantly. The forward-thinking mentality that is often used in the world of stock markets paves the way to wisdom in the SEO industry as well. As a top SEO agency in Dubai, we’re committed to this thought process through and through.

Seo Company, SEO Agency, SEO Services - Dubai UAE - Redberries

Online Lead Generation with Search Engine Optimisation: What they didn’t tell you!

Did someone promise you x-number of online leads with SEO?

Many people equate SEO with online businesses. They invest in SEO, hoping for surplus income and business growth. It’s true that it performs and expands opportunities for a business. But that does not mean that optimization strategies help businesses increase the inflow of funds immediately. Or to be more precise, it may or may not help quickly generate more original queries or business leads.

Practically speaking, when you’re thinking of SEO in Dubai markets, it’s a standard practice for businesses that are thinking of investing on a long-term basis in their online marketing strategies to ask for a certain number of leads per week or month to gauge the ROI on every dirham spent. Many equate the success of optimization with just income inflow. Rarely do they know that this is not a wise approach for such a marketing strategy.

Generally, it is perceived that SEO can bring in loads of queries. So many queries that the results can escalate revenues and help write a company’s success story. However, if this isn’t handled well, businessmen can find themselves making false assumptions and rushing to get into the business of SEO without truly grasping its basics.

SEO is basically optimising your website to serve search engine queries in a better manner. Upon every initiated keyword search, SEO performs its part of presenting a particular search result to serve the visitor’s needs in an efficient manner.

The web traffic defines the usability of a specific keyword. But often, the search results may not influence a visitor to make a final purchase OR post in a query OR generate leads. In that sense, should we ask whether SEO is an obsolete process for it is not bringing in the desired number of queries or generating business? Or does it have a greater purpose and is an effective long-term strategy that has a plethora of benefits?

Red Berries Digital as a responsible SEO company in Dubai is helping businesses identify the real purpose of SEO. We do not call ourselves Dubai SEO experts carelessly. We realize that with great power, comes great responsibility and aren’t afraid to own it.

Keeping that in mind, as a digital agency, we’re determined and are busting myths prevalent in the online industry. As a part of this initiative, the agency is not making tall claims that SEO can bring loads of queries. There is no magic here and no sorcery associated with optimization that can help businesses achieve their objectives. This is a marathon, not a sprint.

“SEO can’t bring loads of queries. But it can definitely strengthen the prospects of dealing and serving the queries.”

As a marketing tool, SEO basically goes deep into the webpages and strengthens them through original and engaging content to involve the visitor and assert command over the niche. In short, it just prepares the website to respond to searches and bring in value to the visitor who’s searching for keywords that are relevant to them.

It is just like any other marketing area like advertising on print or radio. Just that the medium is the internet and search engines become our playground. Just like one furnishes an organization with branding, logo, catalogues, and more, SEO is a tool that can help a business become stronger as a whole.

So, today, Red Berries Digital has busted another myth of SEO regarding continuous lead generation. Remember this: SEO can never assure the continuous inflow of a set number of search queries. But it can definitely help your business build a favourable representation over web platforms and satisfy a user completely. This, in turn, helps adds value to the visitor and also influences search queries.

Who should work with SEO? Should it be an SEO Company in Dubai or your IT Team?

Tips for hiring the right SEO agency in Dubai

SEO is perceived as something technical. And in-house IT team members are perceived to be the experts in technical computing. This technical know-how makes most of the companies assume that their IT team can handle SEO rolse with great ease. This is one prominent reason why many business organizations in Dubai appoint IT teams to perform continuous online and search optimization instead of SEO companies in Dubai.

But delegating this important web promotion strategy to an in-house IT team has its share of ups and downs. The IT team, in a nutshell, can take of a lot of things and is adept in many technical areas. But that does not qualify them as professionals to deal with the dynamic SEO Dubai markets. Such heavy online dependent markets require great concentration and a streamlined method for carrying out this important optimization function.

It cannot be denied that a part of search engine optimization requires technical expertise, like making a website crawlable, setting up redirects, coding, and more. However, the special online promotion function requires a lot more in terms of marketing, promotion, and content building. All these strategies need to be tackled creatively to come up with the perfect SEO strategy that can help meet a particular organization’s needs.

Appointing an in-house IT team for SEO can be a bit messy and doesn’t do much for a company in the sense that it does not help the business gain the maximum benefits. It’s easy to forget that this is a continuous exercise.

If compared with the work strategies of SEO companies, the IT departments lack optimism and foresight. They just follow orders and are not skilled online marketers. They require outsourcing for everything, including content creation which can be a hassle to manage.

On the other hand, the best SEO digital agencies in Dubai and SEO consultants are fully equipped to take care of web optimization. Facilitated with the strengths of digital marketers including account managers, SEO content writers, and marketing professions, such an agency is highly specialized in their services. They work as per a defined strategy to strengthen a website and facilitate its functioning constructively.

Red Berries is one of the leading digital agencies in Dubai and has professionals who specialize in SEO and are good at what they do. As a part of its SEO awareness campaign, the agency is readily taking on some of the misunderstood concepts about the digital industry.

In a nutshell, companies should not expect multi-tasking from their existing IT teams and hire top SEO experts who know what to do and how to deliver results. When you’re hiring an SEO digital agency in Dubai, look at things like their previous case studies, their answers to your doubts and questions, their take on organic growth, and reputation in the industry coupled with how communicative they are in terms of helping you meet your needs and fulfil your expectations. They should help reassure you instead of making you feel doubtful and confused about what lies ahead.

SEO Services | Best Seo Company | Dubai | UAE | Redberries

SEO in Dubai – See how SEO Companies in Dubai spread Myths!

See how SEO Companies in Dubai spread the Myths!
The moment you start investing in SEO and appoint a SEO company in Dubai, you may imagine or hope that there would be an influx of information and that your company inboxes may end up addressing hundreds of new queries. Or maybe, you’d end up with a lot of conversions of queries into new clientele.

Well, that surely happens. But don’t forget the golden rule. All you need is to give it time. Trust the process.

Time is surely a stabilizing factor for a successful SEO strategy. It takes time for desirable business keywords to rank up on the search engines. Such keywords are helpful in increasing exposure to the website and are beneficial in the long run.

Stories are everywhere in a dynamic SEO market like Dubai. People get enthusiastic before investing in their marketing budgets and expect a quick surge in income. And when that doesn’t happen over the next few months, their enthusiasm fails and they get disillusioned.

Moreover, they cannot help but feel dissatisfied with the low query levels and returns on investment. And sometimes, the worst impulsive step they take is to fire the digital agency and return to their comfort zone: old school marketing strategies.

As a leading digital agency in Dubai, Red Berries has taken on the initiative of addressing assumptions related to online marketing. Optimizing websites for searches might feel like a bitter investment initially but will prove to be an elixir for the future of a company. The techniques of SEO can help any business strengthen their online brand presence and make a solid impact. It even makes a brand far more visible upon any initiated search.

So here we are, busting the first and the most essential myth that SEO brings in immediate money. It does not. But we are confident that it prepares a business to rise above its competitors in a better and more sustainable manner.

Every website’s circumstances are different. SEO is a definite investment in market shares. It offers one of the most effective returns on investments that a company can make. But don’t forget this: it takes time to develop. You need to stay patient.

Consider this: it depends on whether it’s local SEO or national. For sites with no domain authority, trying to be found by those searching online and triumphing over competitive buyer keywords, a company needs many months before they can see results. A top SEO agency will recognize this and guide you accordingly.

On average, it may take over 6 months or more before leads start trickling in.

Other things to note: Low levels of competition, aka the case of the “low hanging fruit” is possible. Furthermore, non-buyer keywords are touch-point opportunities for brand awareness.

To build an authoritative website requires extensive planning and research.

Once a site is submitted to the search engines, a proper strategy is needed to promote it. For sites that have poor rankings, it depends on the size and complexity for a team to come up with a great strategy. The severity of issues will determine how quickly the ship can be righted. This is where SEO experts come in.

Results can be seen in as early as two or three months. Typically, traffic progressively increases over time as each month passes. Once rankings are achieved, they must be maintained.

Some of the ranking factors are:

  • Content Relevancy
  • Domain Authority
  • Keyword In The Title
  • Website Architecture
  • Breadth and Depth of Topic.
  • User Experience

For highly competitive industries and search terms, it’s not uncommon to take up to one year for results to be noticeable. One example would be a site with low authority trying to rank for the search term, “New York lawyer”.

Think about it.

If a competitor’s site is 10 years old and is maintaining a ranking in the top 3, it’s an authoritative site. It’s likely they have the resources and strategy to stay there.

What is an authoritative website? It’s a website that other sites link to because it’s a “subject matter expert”. A great site provides answers to questions irrespective of the reasons for visiting.

If you’re trying to rank your business locally, find someone who understands Google’s local algorithm. Guess what? You also need to think beyond Google.

The objective of the search engines is to provide relevant results. Their aim is to show pages that provide authoritative content relative to what people are looking for in a bid to help them find the best results.

It is true that search engines are not always successful in this regard. That said, thanks to the rise of artificial intelligence, things are getting better,

It’s worth noting that there are well over 200 ranking factors that a website is evaluated against.

Much like a bell curve, those that come closest are more optimized for the query. Although content matters greatly, it goes well beyond this. There are major Google Core Update changes that need to be considered.

At a basic level, a site needs a content structure focused on topics and subtopics. But you’ll also hear phrases like “you need links.” You need much more than that to get ahead in the game, though. Although links are seen as “endorsements” in the eyes of the search engines, many misconstrue quality over quantity. Furthermore, no site will feel compelled to link to another site unless it feels like a good fit for their visitors.

You must have linkable assets. In other words, a site owner wants to provide quality resources beyond the content they offer. That’s why it’s called the web, after all. Again, a top SEO agency in Dubai should be able to help you understand these points of misleading you.

No. This is a scheme to lure uninformed clients and is a trap. They will say something like “$499 a month on the first page of Google”. Many of these unscrupulous companies have put a black eye on the industry and made SEO experts in Dubai look bad.

There are variations on these snake oil pitches. What’s worse is that these companies either violate the search engine guidelines or fail to produce results. Often, it’s both.

Remember these points:

  1. No reputable SEO company will guarantee rankings. Google’s Webmaster Guidelinesstates this.
  2. Organic rankings fluctuate daily. Check your average position via the Google Search Console and you’ll find many terms with avg. position 1.5. 2,5, 3.0 etc.
  3. High rankings don’t guarantee sales. You could be targeting the wrong traffic.

No. 1 rankings are achievable, however, that’s not what you should be hiring for.

You should hire an SEO Agency to drive qualified traffic and not rankings.

NOTE: Search engines will penalize websites that attempt to game the system by manipulating results.

Google’s guidelines are rather straightforward. They state, “the earlier the better.” In fact, Google specifically recommends it when you’re considering a web redesign or new website. Unfortunately, many companies come to this realization much later.

Two scenarios that we hear about are:

  1. Our site doesn’t rank as well as it used to.
  2. We migrated to a new website design and lost organic rankings and traffic.
  3. We’re not sure if our blog is contributing to sales or assisted conversions.

The worst part is that improper website migration comes with severe consequences. A company will lose revenue and potential lifetime customers. A double whammy, if you will.

Yes. First, please refer to our Google places optimization infographic. If you’ve lost visibility in Google Maps (aka Google My Business), it may be related to the factors listed.

In complex cases, this may take time to resolve. With paid search advertising now an option, it’s more difficult to navigate this. If you’re stumped, you can hire us. As SEO experts, we know what we are tackling. Chances are we’ve encountered it. If we feel additional work is needed, we will communicate our findings and timetable.

NOTE: Previous names include Google Places, Local Business Center, Place Pages for Google Maps, Google 7-pack.

First, cost is subjective. Not all SEO work is expensive.
  1. Competitive search queries take time to achieve market shares. Higher volume keywords are typically more difficult.
  2. You may have low domain/page authority. Sites linking to you are votes in the eyes of the search engines. And in case you don’t have link worthy content, that has to be developed and created, keeping your goals in mind. Then, as SEO experts, we must perform outreach. That takes time.
  3. In many cases, websites are poorly designed. They have a confusing navigational structure, have poor internal link structures, or may respond slowly.
It may also be necessary to migrate, if the site is simply too old to function.
  1. With the constant shifts in technology and changes in consumer behavior, it also takes time and research to understand the target audience.
The best SEO practitioners stay up to date, anticipate, and prepare you for change. The best SEO agencies in Dubai will do everything it takes to help you understand this. Their chief responsibility is maintaining market share and building on it. Google is constantly changing its algorithm and new competitors are also constantly entering the space.

There are a number of reasons why SEO traffic may drop such as:

  1. Failure to Maintain On-Page Optimization. If a competitor has better on-page or makes a change, they can outrank you. Their content could be more relevant once it’s updated.
  2. Failure to Build on Domain/Page Authority. Just because you’ve built up a certain amount of link equity does not mean you get to rest. Smart marketers always find ways to attract links naturally. You’ve worked hard to obtain visibility. Now you’ve got to protect it.
  3. Website Redesign Without Proper Planning. Before you hand the keys of the car to a website designer, you should ask for a detailed plan. What’s going to change and why?

Unfortunately, we’ve seen many businesses just give access without digging further. No questions asked. Why?

This is a big mistake. Ask questions, raise your doubts loud and clear. Probe further. Don’t be afraid.

If you’ve redesigned a site and traffic is dropping more than 3%, you need to take immediate action. This is important.

  1. Violating Search Engine Guidelines. Tactics that may have been OK a few months ago are suddenly not acceptable. For older sites, failure to stay up to date could result in an algorithmic penalty. Or even worse, a manual one from Google. It depends on the infraction. Mild traffic loss may be around 10 to 20%.

Yes. Absolutely yes! One of the great things about search engine optimization is that it encourages improvement unlike any other tool. Think about it, it’s pretty straightforward. We’ve never seen a website with high traffic rank well without being highly relevant. And guess what? If it is not relevant, it won’t stay there long-term.

A great website provides answers and compels action.

Words to the wise: rankings can’t be bought; they must be earned. As a site improves, others will feel more compelled to link to it. It also requires outreach and constant monitoring. A top SEO agency in Dubai will always tell you this.

Here’s how to make a calculation:

  1. Determine the search volumes for keywords.
  2. Examine the market share of competitors by comparing your Domain and Page authority to theirs.
  3. Determine your average order value.
  4. Do the math! If you achieve a certain percentage of visitors and your average order value is X, then you can estimate revenue and ROI.

Although this is rather basic, it gives you a fair idea of what’s at work. With pay per click costs rising, the sooner you begin, the better for your brand.

There are numerous answers online. Here’s our BS-free take that’s honest and straight from the horse’s mouth. It depends on why you wish to hire an agency. That needs to be clearly defined. For example, are you looking to increase leads? Conversions? Know your answers.
  1. At a basic level, an SEO agency should be able to articulate why your site is not performing well.
Here are some of the common reasons.
  • Low Domain/Page Authority
  • Problematic Internal Linking Structure
  • Poor Architecture
  • Improper on Page Optimization
  • Over Optimization
  • Keyword Stuffing
  • Broken Links
  • Pagination Issues
 
  1. Ask to see a sample of their work. It’s not unreasonable to ask for a case study. Ever. If they’re SEO experts, they’ll never say no.
  1. A reputable SEO company should be able to explain what strategies they would use to increase traffic.
  1. Ask for a rough technical review. Don’t expect a free SEO audit. That said, you should have something to obtain context.
  1. Do they follow a search engine’s webmaster guidelines? Some firms engage in unethical tactics which can result in a penalty. Avoid at all costs.
  1. Revenue. If a site has a ranking, the calculation is doable. For sites that do not have a ranking, it becomes much more difficult to do this. The bottom line is timeframe and market share. Top SEO companies in Dubai can help you understand this better.

It really depends on your resources and goals.

If you have a small internal team, it can be well worth the time and expense. Small sites are usually done in 25 hours on average and large sites could take two to three weeks or more.

The answer depends on the size and complexity. Fees for an SEO audit can range from $2,000 to $20,000. Bigger firms will certainly charge more as they have bigger overhead. But delivery may be faster.

What are the benefits of an audit? It provides an overview on how to improve your website’s visibility and what to prioritize. It helps you understand what’s holding your site back from acquiring traffic, leads, and sales.

We are not big fans  as most audits don’t provide enough value, to be honest. We get it: it is the most common association.

Hot tip: What you should be looking for is an SEO Assessment.

Here’s a small sampling of what you can learn from an SEO website assessment.

  1. Actionable Insights on What to Improve immediately
  2. How To Improve CTR and Conversions
  3. Crawl Report to Uncover Indexing Issues
  4. On Page Issues Affecting Rankings
  5. Backlink Risk Assessment
  6. How To Use Link Equity More Efficiently
  7. Is User Experience Good Or Bad
  8. Duplicate Content

An SEO website assessment prioritizes what to tackle and save everyone’s time. Moreover, it’s an in-depth roadmap rather than just fixing deficiencies. It provides a deep dive into the site as a whole. Competent firms provide a free call to discuss the report. Some will waive the first month’s SEO fee if you purchase the report. SEO agencies in Dubai offer different options depending on whom you ask.

  1. We recommend installing the MozBar chrome extension. You can see your current page and domain authority, links, and more!
  2. We recommend SEM Rush to see what the historical market share looks like. It offers a number of handy tools.
  3. Google Search Console and BING Webmaster Tools.

This is just to get started and give you an idea of what you should be looking out for!

We think so!  Considering that there are over 200 parameters in which a website is evaluated against; bet on it. Each has a bell curve, so it only makes sense to have an overall website metric.

Advice: Don’t chase algorithms.

Focus on creating a great website. It should have intuitive navigation, helpful content, and above all, an experience that helps the user. Visitors come to a site for a specific reason. Is your site speaking to them and their needs? That’s the central question to aim for and analyze with site metrics.

Your SEO Expert Agency in Dubai

Best Seo Company, Seo Expert, Dubai and UAE, Featured Snippet for SEO - Redberries

Red Berries is a Search Engine Optimization Agency in Dubai that can help your business to grow its visibility through ranking your website on top pages of search engine platforms such as Google, Bing, and more. Our team of SEO specialists in Dubai can help you optimize your website for search engine platforms and help it rank on top in the UAE and worldwide. To provide the best SEO services in Dubai for your website, we work with your team closely and make them participate in the whole search process from the initial stages. Our team of SEO experts in Dubai conduct in-depth research about your company, its customers and competitors. We aim to have a better understanding of the entire industry and use that data to tailor-make & provide you the best SEO services in Dubai. We are digital ninjas and proud of it!

We have the local market knowledge to understand how SEO works and hence we can rank your website higher from the keywords you want to rank us for. For us, it’s crucial to be completely transparent about our work.

We understand that it is a long-term process and that it may take time to see the traction through all our efforts. But once they are optimized, results will be seen, and the source of the leads can be tracked. Since Search Engine Optimisation is organic, the ranking of the website remains on top for a longer period of time, giving you ROI over a period of time. We provide comprehensive SEO services in Dubai & always include creative content examples of keywords that are extracted from various market research data which includes keyword research, competitors’ analysis, local search optimization, website audits, and so on.

We are the best SEO company in Dubai and have a solid understanding of the industry and market which is the foundation of a truly successful SEO strategy. It’s not a one-time wonder, but a regularly channelised process where research on the appropriate keywords based on competitiveness brings in the potential for conversions. As SEO experts in Dubai, we follow best industry practices to ensure that we meet all the search engine guidelines during the optimization process of your website and do not use any unethical means to rank your website higher on search engine platforms.

Questions? Request a free consultation. Reach out to us via email on ask@redberries.ae or call us on +971 4 295 7880 or +971 55 4140 870 in case of any questions or clarifications. We’re always here to help!

Email us, we are sociable!

All queries are answered within 10 hours during work days and within 16 hours during holidays.


    Search Engine Optimisation Audit

    Best SEO Agency in Dubai for your Search Engine Optimisation Audit
    Being in constant touch with your project is an important aspect of understanding the progress. Having traffic is essential and so is maintaining the consistency of that traffic. You need to be aware of where you stand and SEO Audit is a process which will assist you in recognizing your position. SEO Audit begins with a varied detailed examination, followed by critical evaluation and a final prioritization of SEO efforts.

    SEO Audits contain both an internal and an external analysis. It helps examining the strengths and weaknesses of your project, your social-media engagement, areas that need improvement,content-related issues, information architecture and finally it helps in structuring an effective SEO strategy that will improve sales, conversions and leads as well as an increase in the volume of targeted online traffic.

    Following are the basic steps that we follow at RedberriesDigital Marketing, Dubai to conduct an SEO Audit:

    • Optimize required areas.
    • Update, information online shouldn’t be stale.
    • Get rid of the corpses (the external links leading to another web page that no longer exists.)
    • Compete with the competitors.
    • Check how fast you can navigate through your website.

    It’s supposed to be done at least twice around the year. It is obvious that this activity is a hectic one. And that’s precisely why you can rely on RedBerries, we’ll help you with our easy to apply strategies and also generate a report which will cover all the above mentioned aspects and more while taking proactive measures for improvement of your website.

    Redberries FactFile:

    Google has become more stringent with its penalties, getting a semi-annual or yearly site audit has become a business necessity.

    YouTube Video Marketing Agency in Dubai

    Long gone are the days where, publishing an advertisement in a magazine, newspaper or distributing pamphlets worked. Today, advertisements on TV are also ignored, a switch of a channel is all what is needed, majority of people have somehow managed to ignore all the banners and ads that appear on webpages, people just skip ads that play before a video on YouTube. Advertisements are watched and remembered for their ability to entertain rather than promote or educate. The masses have become immune just like how mosquitoes have become immune to all sorts of mosquito coils. Social media is great place to promote, but there are varieties of projects everywhere screaming for attention. In this process how do you make people understand the worth of your product?

    This is where content marketing helps. Content marketing is the art of reaching out to your customers and prospects without selling. It is non-interruption marketing. Instead of promoting your products or services, you are giving out information that makes your audience more intelligent. The main goal is to provide consistent and valuable information to customers while in return they reward us with business and loyalty. It helps in knowing the customers, generating a consistent SEO and it adds value to your project when compared to that of your competitors.

    You’ll need the following for content marketing:

    • SEO strategy
    • Content strategy
    • Public Relationsstrategy
    • Pay per Click (PPC needs great content)
    • Social media strategy

    Redberries is the digital marketing company that is willing to go ahead and help you with each step in making your website the best version of itself.

    • 90% of Chief Marketing Officers believe that quality content strengthens the bond with customers
    • 61% of people are more likely to buy from a company that provides custom content
    • 50% of Social Messages include sharing Content
    • 86% of B2B marketers report that their organizations are using content marketing, and 70% of them are creating more content than they did one year ago.
    • 77% of people believe that a company that shares custom content is interested in building quality relationships
    • 27 million pieces of content are shared every day. (AOL/Nielsen, 2013)

    In today’s context, the need for content is ever evident to sustain in this ever connected digital world. The pace at which content is being created has surpassed every milestone. If stats are to be believed, the IoT connected devices will result in 200 billion content object creation by 2020. At present, over one billion people use social networks, content sharing sites, topical blogs and discussion forums. Such sites are facilitating content creation on a massive scale. Companies can also leverage this content revolution by creating content pieces that reflect on their products and services and reach customers better.

    In this way, content marketing is the only dynamic way that can lend the companies and brands all over the world an opportunity to make their voice count. This is an amazing time to develop a ripe business revenue model based on content. While creating the content on a massive level, these companies can also turn the tide in their favour. They can unlock the key to customer engagement through content and welcome the contented customers to their marketing ecosystem.

    At present, the marketers know that ‘Good Content’ can take their business to places, but how to achieve this ‘Good Content’ is still a mystery for them. Even when they are ready to invest their business fortunes on content, still there is a gap between their expectation v/s reality. The most prominent reason behind this demand-supply gap is the lack of understanding between the agency and company.

    The team at Red Berries Digital knows how to break down such gaps and deliver the content that not only justifies with the client, but also builds a positive digital image among its customers and prospects.

    Content marketing is not just a chore, but a melodious chorus for Team Red Berries. Each content writer at our office is synchronized to achieve the content goals for our clients effectively. How they achieve is not a mystery for our clients. With our tried-and-tested trends for content strategy and marketing techniques, we help our clients leverage the benefits of content marketing.

    This helps companies achieve consistent content to reach & retain clearly defined audience and ultimately, convert and drive profitable customer action.

    Prefer such action-packed content strategy over dull ones, then you are just a click away from it.

    Redberries FactFile:

    Companies spend, on average, 25% of total marketing budgets on content marketing. Content marketing is being used by some of the greatest marketing organizations in the world,
    including P&G, Microsoft, Cisco Systems and John Deere among many others.

    E-Commerce Optimisation Services in Dubai

    Over the period of time, focus has shifted towards e-commerce sites for making a purchase.
    71% of shoppers believe they will get a better deal online rather than in stores, which makes the importance of e-commerce clear. There are increasing e-commerce sites on the internet and gaining sufficient traffic or keeping the flow of the consistency is a tough task. It is difficult but not impossible; optimizing your e-commerce site can help to a great extent. E-commerce optimization is an essential aspect that is not acknowledged as it’s a time-consuming activity. Often recognition of how it can help boost your traffic, which will contribute in increasing sales, is not considered. There are misconceptions of not being able to be like the top brands and surpassing them is treated like an urban myth. It’s just as a method where you optimize your site according to the user’s demands. If your website reaches that standard, you will be on the top.

    Following are the basic steps recommended by RedberriesDigital Marketing, Dubai to optimize your site effectively:

    • Find out what people are browsing on your site
    • Optimize according to those searches
    • Give the information user wants and should know
    • Don’t just tell about the product, show it to them (pictures speak a thousand words)
    • Make it eye-catching (it takes only 30 seconds for a human mind to like and dislike, make sure you make a lasting impression)

    It might appear to be easy but it isn’t. It requires careful consideration of usage of broad keywords, specification of products you offer and much more.

    Redberries Digital Marketing, Dubai is more than ready to help you out with this process and increase traffic on your site.

    Redberries FactFile:

    In 2012, ecommerce sales topped $1 trillion for the first time in history. Imagine the scope of it with optimization in future!

    Keyword Research

    The power of keywords shouldn’t be underestimated. Keyword research is the process of recognizing which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. When used properly it paves a path for both the design and execution of building website and developing content.

    Keywords play a major role in the process of matching your website content to what your targeted audience is browsing for. Your selection of keyword phrases should be targeted towards the right type of traffic that goes through your website. A Keyword is a word or phrase – typically a phrase of two or three words – which has been identified as one which potential customers use when they are searching the internet. If you use the wrong set of keywords, you’ll only attract traffic that will not contribute to your businessbut will be waste of time on both ends.That is why proper keyword research is the key factor to attain success. Ideally, you should search for keywords that a large number of people are using during online searches and at the same time used by a relatively low number of competitors. That would be possible if you take the following basics into proper consideration.

    • Start with a rough list of keywords
    • Streamline your list using a keyword research tool
    • Rewrite your list on the basis of the results
    • Modify the website to get traffic

    It might appear to be easy but it isn’t. It requires careful consideration of usage of broad keywords, specification of products you offer and much more.

    Redberries Digital Marketing, Dubai is more than ready to help you out with this process and increase traffic on your site.

    Redberries FactFile:

    Keyword research has an estimated 110,000 searches per month.

    SEO for Charity Organisations

    Difficulties we have answered for NGOs & Charity Organizations:
    “How can SEO help our charity organization?”
    “We are not into profit sector. We are a charity organization. Can SEO help in expanding the reach of our causes?”
    “We have a website, yet our charity organization doesn’t get the optimum benefit from online donations as it should.”
    “How do I ensure the good work that I do gets discovered by the right people?”

    There is only one thing to say when clients come to us with these questions – “Visibility matters in today’s time.”

    Less visibility results in less website traffic. Less website traffic means less people know about your charity organization and the causes it supports. Less awareness means only a fewer donations. Fewer donations mean your charity organization was unable to fully serve its purpose.

    But how do you become more visible?
    Use of SEO techniques will help your charity organization in more than one way. When people search for a cause that your charity organization supports, it will increase the specific visits to your website. Besides this, if your charity organization shows on the first page of the search result, people will also start trusting your charity organization and the causes it supports.

    How do we come into the picture?

    • We direct the traffic to your website by ensuring that your website name shows up on the first page of the search engine results. Using Search Engine Optimization techniques skillfully is our forte.
    • We optimize your website also so that you are easily discoverable.
    • We know how a page is ranked. We help your website in achieving a very high rank. High rank means more popularity and more popularity means more online donations for your charity organization.
    • Creating more traffic for your website is our goal but it is also important that your website name appears only in relevant search results. And we know how to do that.
    • We help you in updating your website regularly so that search engines continually direct new donors to your charity organization.

    Redberries FactFile:

    More than 33% of charity organizations do not send a mail to their new subscribers in the first 30 days after they have signed up.
    You can be the one who sets new trends.

    Markups

    Client issues we have faced:
    “Even though we have paid attention to keyword research, we don’t get as many hits on our website as we should.”
    “When I put in a keyword for a particular event, the search engine throws up some ridiculous results that has the same keyword but has nothing
    to do with our organization.”
    “How can I make it easier for my customers to find my products online?”
    “How can we ensure that our content is easily available through search results?”

    We know the exact reasons behind these problems and the answer to all of the above-mentioned queries lies in “how relevant” the content is rather than “how much” the content is.

    Search engines have reduced the importance of keywords which has resulted in the problems mentioned by these clients. Decrease in importance of keywords means lesser hits on websites. And due to lesser hits on website, the business suffers.

    So what should be done?
    A huge number of websites are not using markups and so they miss out on vast number of benefits that Search Engine Optimization can provide them. Markups help in relaying correct information to the search engines which ultimately results in not just more traffic but also relevant traffic on websites.

    Why come to us for solutions?
    The following reasons should clear your doubts, if any.

    • We, constantly introduce new tactics to keep up with the search engines who regularly update their algorithms.
    • It is necessary to markup lots of content but it is also necessary to markup the right content. And we are very good and experienced at that.
    • We ensure that your site shows up in the search engine results for the relevant information that has been searched for.
    • When your website shows in the search results, it looks attractive because we add rich media to your searchable content.
    • We know how to drive traffic to your website and make it more visible on the internet.

    Redberries FactFile:

    There is 25% increase in clicks to your website links and 27% increase in profits with correct use of SEO techniques.