The global pandemic has bought in uncertainty and increased anxiousness among the best of us. However, we can take this opportunity and improve your marketing & SEO strategy. This will put your company on a speedy recovery track, post COVID-19, and give a competitive edge in the market.
Below listed are some marketing & SEO tips your organization can action right now:
1. Customer & Employee Testimonials:
Get video testimonials from your customers & talk about the work culture of your firm by using employee testimonials. These can be done via Zoom, Google Hangout, etc.
2. Analyze & Edit Content:
Create an audit of the website content and edit each page accordingly. This will be an excellent opportunity to increase the visibility of the brand by adding appropriate content.
3. Host Webinars:
Conduct webinars to become a thought leader of the industry and increase your brand engagement. Webinars help to educate people from different walks of life and put your brand image forward.
4. Evaluate Other SERP Options:
Learn, analyze, and evaluate other search results such as paragraph snippets, data tables, and so on.
5. Respond to Online Reviews:
Most of the businesses fail to listen and do not reply to online feedback and comments. Replying to online reviews increases brand awareness and also shows that the company is actively listening to its stakeholders.
6. Switch to Digital:
If you have not already, it’s high time you consider moving your products or services online. Services can be sold online by describing them and having a call to action placed on the website.
7. Use Google My Business:
Google My Business (GMB) shows all the relevant information related to your company in a summarised format. This may include address, contact number, website link, a summary of your company, etc. Update GMB if the information is outdated.
8. Update Your Website:
When was the last time you have seen your company’s website? It is very common to overlook certain aspects of your website. Now is the time to update and fix them.
9. Delete Unnatural Links:
Remove all the unwanted and unnatural links from the website as it can have a negative impact on the search engine rankings. They may appear on the website unintentionally as well. Be aware of such SEO techniques as it may not give you the desired results.
10. Learn From Customers:
Understand consumer behavior and identify what it says. Google Analytics is a good starting point to understand which pages are most frequently visited and how long users stay on it. Analyze the leads and buyer data and see if there is a pattern emerging.