Search Engine Optimization helps your business to grow its visibility through ranking your website on top on the search engine platforms such as Google, Bing, etc. Our team can help you to optimize your website for search engine platforms and help it rank on top in UAE and worldwide. To have a successful SEO for your website, we work with your team closely and make them participate in the whole search process from initial stages itself. We conduct in-depth research about your company, it’s customers and competitors, to have a better understanding of the entire industry and use that data to tailor make SEO services for your company.
Your SEO Expert Agency
We customize our SEO offerings and rank your website higher from the keywords you want to rank us for and therefore being completely transparent of our work. We follow best industry practices to ensure that we meet all the search engine guidelines during the optimization process of your website and do not use any unethical means of ranking your website high on the platforms. SEO is a long term process and it may take time to see the traction through the efforts invested in. But once they are optimized, results will be seen and the source of the leads can be tracked. Since SEO is organic, the ranking of the website remains on top for a longer period of time, giving you ROI over a period of time. We always include creative content examples of keywords which are extracted from various market research data which includes keyword research, competitors analysis, local search optimization, website audits and so on.
Top SEO Agency in Dubai – UAE
Meet the top SEO agency in Dubai – REDBERRIES. With 100s of satisfied customers in its list, Redberries is the best SEO agency in Dubai and in the UAE. Redberries has proven and trustworthy methods to rank your website, no matter what industry you in.
What is SEO?
Over the course of two decades, SEO or Search Engine Optimisation has seen a lot more advancements than the world could think of. Be it algorithm updates or syncing with multiple device traffic, the concept of driving searches is evolving day by day. In a scenario where mobile is the most common starting point of a search session, SEO has more to contribute to an overall ROI of a business. Wish to know what makes SEO click with the growing needs of the marketers across the world? Then you are on the right page.
How SEO works?
SEO is neither a science nor an art – it is a mix of a cohesive bunch of tactics and strategies to ensure the higher rankings across multiple platforms. The tried and tested strategies that have been developed over the course of two decades are now redefining the way digital marketing agencies in the UAE are working. Not just this, these tactics also boost website’s presence and generate RoI as well.
But how SEO brings RoI to a business?
Good question! But before answering that, let us set up a scenario for you. Have you ever thought how SEO is very much like a stock market? This can change your perspectives. Both are long-term investments. You can’t expect your stocks to immediately bring in monetary growth. Similarly, SEO also needs a lot of nurturing and thought process to make it work wonders for a business. If you choose your stocks i.e. Keywords wisely with the knowledge you have at hand and then you experience the growth of rank boost or fluctuations.
Patience and commitment only can help you sail through the ups and down of ranking and algorithm fluctuations. This ways, we can channelise RoI to a business with significant growth. The forward thinking mentality as used in stock markets paves the way to wisdom in SEO as well.
Solid understanding of the industry and market is the base to successful SEO strategy. It’s not a one-time wonder, but a regularly channelised process where research on the appropriate keywords based on competitiveness brings in the potential for conversions.
SEO requires constant nurturing to boost RoI in an organic way. Some factors worth considering while conceiving a SEO strategy include:
Potential traffic levels
Past performance of keywords for Benchmarking
Searcher intent (i.e. Are they just looking, or are they ready to buy?)
Industry trends and predictions
If followed well, the SEO Strategy is bound to bring long-term rewards in terms of RoI and organic conversions.
Web Analytics Configuration and Audit
Setting up Web Analytics Configuration on a website is fairly simple, but deriving maximum results and RoI out of it is not so simple. To quote, in other words, Web Analytics Configuration is the future of marketing technologies that track the prospect’s imprints during different phases of browsing a website.
Let’s Know Web Analytics First
Web Analytics has lent a new and transparent approach to the marketing initiatives. To quote it as the most potent way of marketing technology or #MarTech in practice is not wrong. For easy understanding, we all know that Web analytics measures, collects, analyses and gives condensed web data findings to understand and optimize web page and digital imprints. The insights derived from Web Analytics audits can be used as an instrument to assess, review and improve the effectiveness of a website. Say, if the bounce rate of your website is very high, findings from analytics can help us find the probable reasons – if extra website loading time is leading the users to deviate from the initiated search. Or after scanning the content that is not too relevant can also lead to the bounce rate. Now, it’s on web analytics to ascertain the reasons and regulate it in time.
Web Analytics Configuration
To get maximum analytics advantage, the configuration of Web Analytics is a must. The best part about Web Analytics Configuration is its customization and flexibility. Relevant and useful data in tune with your marketing objectives can be extracted via customized installation and configuration code. This kind of goal setting, if achieved, can ease out marketing initiatives in a great way. As a part of this activity, web professionals at Red Berries facilitate-
The definition and monitoring of objectives
The monitoring of campaigns
The analysis of online sales
With such amazing insights from Web Analytics Configuration, imagine the renewed possibilities of marketing insights! But this is not the end of it. Web analytics audits complete the function. Let us explore the relevance of analytics audit below.
Why Web Analytics Audit?
Web analytics audit is a tried and tested way to ascertain maximum value from an analytics tool. Business organizations can ensure tangible value from their investments in analytics. The companies with multiple websites, significant online advertising activities and concurrent digital campaigns can secure immense marketing advantage with web analytics audit.
Auditing analytics implementation has a lot of benefits. First among them is mapping analytics solutions with business strategy. This is done to maximize RoI on analytics efforts and investment. Various KPIs like- Conversion Rate, Goal Completion, Unique Visits, Recurring Visits, Visitor Loyalty and Visitor Regency can be tracked through regular website analytics audit.
If a business is in search for a fruitful digital marketing and a connected ecosystem, including a Website, Social Media Platform traffic, SEO traffic and Conversion metrics, then Web Analytics Configuration and Audit is the first benchmark for it.
1. Rank Brain:
A machine learning based search engine algorithm, RankBrain is the third most important factor when it comes to search engine rankings factors. Google has not disclosed all of the 200+ search engine factors but has stated that RankBrain is one of the most important factors.
RankBrain basically makes a guess for an unfamiliar word or phrase and matches up with the words or phrase which may contain similar phrases to it and filter the results accordingly. This displays search queries or keyword which would otherwise never been shown. It has allowed Google to boost up its algorithm testing speed to choose from the best content for a particular keyword search.
2. Technical Audit:
An SEO Audit is conducted in order to understand where does the website currently stand. SEO rankings help to increase the visibility of your website on search engine platforms and increase website visitors through specific keyword which in turn grows your business. We ensure that the best practices are followed for an SEO Audit.
Our team has the expertise to carry out optimization practices to give your business the best possible results. Our team helps you provide with on-site and off-site optimizations for your website. We identify areas of improvement and provide suggestions, accordingly.
Once we agree on the SEO modifications, we will formulate a strategy and share with you. Once that is approved, we start optimizing the website to increase the brand visibility of your business. We only recommend services which will improve your website in the long run.
What is TF- IDF?
Full form of TF-IDF is Term Frequency-Inverse Document Frequency. It is a Google text analysis ranking factor to show the importance of a word or a phrase in blogs/articles. It takes a deeper look into the value of the content and displays it to the relevant audience who are looking for it.
TF-IDF does two things mainly. Firstly, it factors how often a word is displayed. Words like “a”, “the”, “is”, are more frequent in general. This is the “Term Frequency” part, which tells you the frequency of word repetition.
Secondly, it assigns the value to each word. The more frequent a word is repeated, the lesser it is valued. This is the “Inverse Document Frequency Part” as the relationship it has with more repeated words is inverse. If more unique words are used, higher is the value of the content.
How does it matter for your search engine rankings?
Google ranks quality content higher and considers it more valuable than any other. By reducing the frequency of repeated words and focusing on unique, targeted keywords, your blog or website can see better results.
4. E-A-T Score:
E-A-T stands for
Google ranks content higher on search rankings which meets the above three factors.
Things to consider to improve your E-A-T Score:
1. Include Author Details:
It is crucial to include details of the author such as name and their biography. This helps Google to understand the E-A-T of the writer, who has published the content and if they have any other similar content produced elsewhere on the internet.
2. Personal Branding:
Content with negative reviews will lower your website rankings and lead to fewer visitors to your website. Choose content creators who have a positive influence and are reliable for the information they share. More reliable the author higher will be your ranking.
3.Low E-A-T Content:
Not only the E-A-T of individual authors, but the E-A-T of your website will be also ranked lower as your website may have multiple contents from different authors who may have negative reviews. Ensure to edit and remove any content from lower ranked authors.
4. Technical Security:
Security is another aspect of trustworthiness. If your website doesn’t have a secure checkout, you won’t be able to grow your business. Users trust a website which offers security. Ensure to buy an SSL certificate for your website.
5. User-Generated Content (UGC):
UGC posts are not verified authors. That doesn’t mean a UGC post will have lower E-A-T score. But the value of content generated by the user is a ranking factor. A UGC post with accurate information will have higher E-A-T score for the whole website and vice versa.
5. Breaking Down Google’s Desktop “People Also Search For” Box
“People also search for” is a feature offered by Google which displays frequently search queries after you have initially entered a search query. This feature relies on most searched queries before or after the original query was typed into the search bar.
People who share similar interests with the original search query will most likely click on these queries and redirect themselves to a new search result page. This shows us that there is a behavior pattern among users for search queries.
6. Google SEO Trends 2019
Here are some top Google SEO Trends to watch out for in 2019:
Users require simple answers to question. And featured snippets deliver on it. A quick overview of an article can generate more leads than any other content. A question and answer type posts are working well for most of the websites.
Content of a blog/article has to have a structure. Either a chronological, bullet points or question and answer type, content must be displayed in a well-structured format. This helps Google to auto select rich snippets from your content.
SEO is of no use without understanding the user journey. A website which is optimized for mobile, loads faster and offers a seamless experience, will have a higher number of visitors and conversions.
Accelerated Mobile Pages (AMP) are mobile optimized pages which load quickly. As the usage of heavy HTML, CSS and image coding is removed, AMP can load content in an instant on mobile devices.
Content is still the king. Over the years, Google has focused a lot on improving the analysis of textual content. This helps for ranking it on the search engine, accordingly. This is a continuous process and as time goes by, further improvements can be witnessed.
Due to the rise of home devices and digital assistants, voice search has seen a significant increase in recent times. These devices also help to anticipate the question and is an interesting tool for search engines to improve their results.
Mobile browsing has been outgrown compared to desktops. This has led to Mobile First Index by Google. Pages optimized for mobile will be ranked higher and shown first when searching through a mobile. Businesses need to adapt and start optimizing websites for mobile.