TARGET PREVIOUS VISITORS:<\/strong> Remarketing allows you to show targeted advertising to specifically interested individuals - people who have previously visited your site or looked for your items. Your advertising will appear on news websites, within mobile applications, and before YouTube videos, bringing your products and services to the attention of customers who have already entered the sales funnel and luring them back to your website to make a purchase.<\/p>\nRe-engage and convert:<\/strong> The internet is a volatile environment. We spend hours perusing products and comparing pricing, and only 2% of us purchase on our first visit to a website. It may take a few stops and views for the other 98 percent to decide to buy. Remarketing is a technique for re-engaging infrequent consumers who would otherwise slip through the cracks.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>\n
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What is the process of remarketing?<\/h3>\n
How exactly do you identify and target prior site visitors? Let's look at the Google Display Network, which reaches 92 percent of all internet users.<\/p>\n
Install a pixel:<\/strong> If you already use Google to advertise, the first step is to upload a simple piece of code called a tag or pixel to your website. This uses cookies to identify unique website users and place them in retargeting categories based on the products they would be interested in.<\/p>\nFocus your efforts:<\/strong> You may start your first remarketing campaign by targeting all visitors to your homepage. Trial and error and A\/B testing will allow you to gradually focus on more specific audiences with highly customized marketing materials, enhancing campaign success and cutting cost per click!<\/p>\n<\/div>\n<\/div><\/div><\/div>