4 Digital Marketing Tips for Oman Startups
The global pandemic might have brought the entire world to a standstill, but digital marketing startups in the OMAN are signaling a change. The change to make the most of opportunities, the change to push the business ideas with a fresh excitement like never before, even amid the limitations. Governments around the world might have enforced lockdowns and advised people to stay at home, but start-ups continue to prosper due to a superpower called technology in our hands. Being ‘online’ is ‘the new normal.’ We all are experiencing the transition ourselves where a huge chunk of the population, who had never contemplated online shopping before, are now going online for their daily needs. In fact, data shows that consumer demand for e-commerce services in Oman has increased by 300 percent during the pandemic.
For start-ups, being ‘online’ is the biggest advantage. Besides, let’s not forget that nearly 98.98 percent of the OMAN population are active social media users, and on average they spend over 7 hours daily on the internet. This means that if you are a startup in Oman, you cannot ignore the importance of digital marketing. Your customers are online, and so should you.
There has been a steep increase in competition in the online advertising space with every company trying to muscle its way in and capture the largest market share. Here are a few digital marketing tips for startups that can help your business stand out from the crowd by capturing your audience’s attention.
1. Search Engine Optimization (SEO):
While advertising and marketing campaigns are important to target your customers with what you have to offer, it is also equally important to focus on increasing your organic traffic. This means that your website needs to list the first few results on search engines when your potential customers search for products and services you offer.
This can take time and investment and if you’re unsure how to go about it, you can always look for digital marketing companies in Oman to make your website optimal and increase its organic traffic.
2. Pay-Per-Click Ads:
Some customers may not scroll down on the search results and simply click on the ads that are displayed on top of search engine results. Therefore, by using the pay-per-click advertising model, you can place your ads at the top of the search results to drive traffic to your website. Hence, whenever a potential customer searches for the products and services you offer, your ad will appear before the organic search results. While working on boosting your SEO, you can drive traffic to your site with these ads too.
For a startup, this is especially beneficial since you only pay for the number of clicks your ad receives, as opposed to a flat fee, making a cost-effective way to bring more customers to your platform.
3. Content Marketing:
Direct marketing is important to create brand awareness and to increase brand visibility. But aggressive direct marketing strategies can be off-putting for customers. Therefore, an easy way to create interest and conversation around your products and services is content marketing. Using this strategy, you can generate curiosity and interest among your potential customers through inexplicit and subtle ways that gently nudges them to explore your products and services.
For instance, you could create content on the problems and challenges that customers face and provide valuable insights on how they can be resolved using your products or services. Because your potential customers are interested in resolving their issues, quality content can drive them to your platforms to test out your offerings.
4. Display Ads:
Pay-per-click ads help you capture customers who are searching for products and services you offer. Display ads, on the other hand, can help you attract customers who are not actively looking for your offerings. If you target the right platforms and websites for your display ads, it can turn out to be quite effective with a good return on investment.
While these are some basic tips to keep in mind while devising a digital marketing strategy for your startup, it is important to keep in mind that the list is not exhaustive for the sake of brevity. Some other strategies Oman startups should consider include social media marketing, influencer marketing, and remarketing, which refers to targeted ads for people who have shown interest in your product or service but have not purchased them, among various others.
Keep in touch with Red Berries – Digital Marketing Agency in Oman to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help in digital marketing services in Oman for your business then, contact us today!. Also like us on Facebook, follow us on Twitter and LinkedIn.