Instagram is testing a new ‘Closed Captions’ sticker for IG Stories. The feature will generate automated captions for your Stories clips in a range of text formats.
An example of this was posted by Matt Navarra. Once you add the captions sticker to your story, you would then see a ‘Transcribing audio…’ prompt on your screen post which you would be able to view the text from your video, which displays in time with your speech.
The tool could provide a range of new options for brands and creators, making it easier to reach a wider audience, and ensure that their Stories are able to be understood in sound on and sound off scenarios. As you can see in the example, however, the automated captions are not perfect, so you will need to review the text. It’s not clear yet whether Instagram will provide the capacity to edit the text within the interface.
Instagram hasn’t provided a timeline for a public release, but given the advanced nature of this prototype, you can likely expect to see it launched sometime soon.
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