Google Customer Match: 6 Ways to Maximize Your Advertising What Is Customer Matching, And How Does It Work?

Customers can be targeted using their email addresses, phone numbers, and physical addresses with the Customer Match function of Google Ads.

Big G works by taking the data you upload and comparing it to their database to determine any discrepancies.

If that’s the case, they’re now part of that group.

Then it’s something worth considering for your paid activities if you’re a company that’s invested a lot of time and effort into creating a customer database.


What about your data?

Never fear; Google has you covered. Any customer information you provide Google is encrypted and hashed before it is sent to Google.

Your customer lists will be fully GDPR compliant once Google has completed the matching procedure.

Note: To use customer match, new advertisers must spend at least $50,000 throughout their lifetime. This means that they must have established a presence on the platform.

Does it work on any of the following?

Now that we know what Customer Match is, where can we put it to good use? For the most part, yes. It works on every central platform that Google owns. As a result, you need to ensure that you can reach clients no matter where they are on the web.

Customer Match utilizes four different channels to accomplish its goals:

Google’s Mail Search Shows Results from YouTube

Recommendations from Our Most Satisfied Customers

What exactly is Customer Match, and how does it work?

Although it can be used in numerous ways, we use it for the following six primary tactics.

These are tried-and-true tactics that have helped our clients get the most out of their advertising budgets time and time again.

Assert Your Authority Through Case Studies And Reviews

Your website is visited by a potential customer. They take their time to learn about your product or service. You recognize your individuality and what makes you unique—knowing how good your customer service is. Remembering how well the website functions.

What are your options at this point?

They can subscribe to the newsletter if they had a good time on the website but weren’t quite ready to make a purchase.

Depending on their interests, customers may wish to learn more about your company or receive more targeted offers in their inboxes.

This is a chance to lure users with new ad language that emphasizes your well-earned customer testimonials or the case study that displays your knowledge.

In actuality, you’re making a side sale. To establish authority and address some of your new subscriber’s inquiries, you must first:

Do they have a good reputation?

Is this their first time working with someone like me?

What are the costs?

What is the scope of their offering?

What specials do they have over the holiday season?

If you answer some of these questions using your CRM and a targeted audience of your subscribers, it can help you grow your relationship with Search users and encourage them to return to your site with more purpose in mind.

Personalized ad copy increases click-through rates.

There is no such thing as a one-size-fits-all solution.

Take, for example, a searcher who requested a pamphlet in exchange for their contact information. This person is looking, but they aren’t quite ready to make a purchase just yet.

Most likely, they visited several other websites to evaluate the differences between the services and items. As a result, they don’t show much loyalty to a particular brand. Right now.

If you use Customer Match, you might be able to customize the ad copy to include the following:

a product that complements the one they just purchased

A Christmas deal that’s only available for a limited time.

Deals that are only available today or tomorrow

If you do this, your advertising will be far more relevant than those of your competitors, utilizing stale, generic language.

Get Seasonal Buyers Back in the Game

When it comes to buying habits, some clients are chronic, while others are frugal.

Why should customers who only shop once a year choose you over a competitor?

It all boils down to knowing when those times are coming up and re-engaging before them.

Create divisions for clients that only buy once or twice a year but do so in large amounts. After that, you can upload this audience to Google, where you may present them with seasonal ad text that is more relevant to their interests.

Take Black Friday as an example; you’ll want to begin planning for it in September and let people know about it months before it happens.

Motivate Customers to Stick with You

Establishing loyalty is easier when you know your audience. You can divide your email list into groups depending on the following criteria:

The most recent clients

Past consumers that have expressed an interest in a specific product line

Customers who make repeated purchases

Customers who access products and services through an app

Identifying these target demographics and displaying relevant advertising can help turn one-time customers into regular customers or even brand advocates.

Messaging That Is Customized For A Diverse Group Of People

Increase your Google Ads‘ subscriber base by adding new Mailchimp subscribers regularly.

Ensure that existing subscribers are added to the correct Google Ads content list. Create a dynamic audience flow with constant integration. A dynamic marketing funnel is created, and new customer lists can be uploaded without delay.

So, there you have it—a couple of our favorite Customer Match strategies. Most industries might benefit from a wide range of these tools. Take a look at them, have some fun with them, and if you run into any problems or need assistance, send us a message.

Reactivate Members Who Have Fallen Off the Map

Has a consumer signed up before but has since lapsed?

Isn’t it obnoxious how you say that?

However, using search to re-engage them is an option. You can reactivate them by sending them a personalized message. Price-sensitive customers may respond better to a message that offers an incredible discount or a new service that entices them back to your organization.

With this strategy, gym memberships can be kept at a lower cost for more extended periods.

That concludes our list of best practices for Customer Match. Almost every industry might benefit from the wide range of options available. Have a look at them and have some fun with them.

Keep in touch with Red Berries – Digital Marketing Agency in Kuwait to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help in digital marketing services Kuwait for your business or website then, contact us today!. Also like us on Facebook, follow us on Twitter and LinkedIn.

Google Declares Content Marketing to be the Most Important Factor in SEO Rankings

If you want your website to appear on the first page of Google search results in Kuwait, you must use SEO techniques based on Google’s ranking factors.

Now, Google uses a slew of ranking factors. For the search engine to analyze and determine a website’s SERP position, it uses numerous algorithms (Search Engine Results Page).

The good news, then? Google has just announced content Marketing as their most important ranking factor.

According to Google’s SEO Starter Guide, “Creating compelling and useful content will likely influence your website more than any other factors discussed here.” ; and provided examples of the content they want from us, such as blog posts, social media, email, and forums.

Why does Google care about content marketing?

Google’s goal is to organize the world’s information and make it applicable to everyone. Google couldn’t do this if it weren’t for online content.

For Google to function correctly, it requires content, and it requires high-quality content in particular. The more valuable your content is to searchers, the more likely it is that Google will list it due to a search.

What are the implications for marketers of Content Marketing being the number one ranking factor?

We’ve all heard that the higher you rank in Google’s search results, the more traffic you’ll get. More sales or ‘goal hits’ results (such as sign-ups, leads, phone calls).

Last year, SEMrush polled more than 1,500 online marketers from all over the world. In contrast to the 77% in 2019, 84% of these people stated a Content Marketing strategy. As a result of Google’s latest announcement, marketers should now focus more on Content Marketing to achieve high SERP rankings. If you don’t, your online visibility could be completely wiped out by competitors who use this tactic.

What does Content Marketing imply?

Nothing should be sold.
When you create and share valuable content for your target market instead of advertising your product or service directly, you use Content Marketing to grow your business. Your demographics problems and questions should be addressed in the content.

Social media posts are one type of content marketing:

  • Use of electronic mail
  • Blogs/PR
  • Infographics and video clips
  • Ebooks with visual content
  • Case studies are real-life examples.
  • Testimonials/Reviews
  • The use of electronic guides

To reach your target audience, you must create content that caters to their wants, needs, and hobbies. It must be focused, educational, or exciting, but it must not be about selling anything.

Solve the problems of your intended audience

First and foremost, let’s set the stage. The problems your target audience faces and the solutions they seek out on the internet are two things you must be aware of. If you own a Vegan Café, for example, you know all about this. Your target audience will probably look for “easy vegan recipes” when looking for your product. Create a blog, email, or social media campaign to showcase simple vegan recipes for your café. That’s the goal of Content Marketing.

A lot of ideas will flow to you if you have a clear understanding of your target audience. However, to have a significant impact, you must first identify current market trends. Buzzsumo is one of many tools available to help you discover hot topics for content creation.

Utilizing tools like Buzzsumo, you can browse popular topics and questions to uncover new content ideas. Creating unique, engaging content regularly will help you rise in the search engine results pages.

Disseminate information in the appropriate locations

Once you’ve created great content, you’ll want to make sure the right audience sees it at the right time. Think about where you want your content to appear after you’ve created it. YouTube videos can be shared on social media platforms like Facebook and Twitter or hosted on your website. They can even be included in an email campaign.

The most important thing to keep in mind is that you should only post content where it will be seen. Sending an email campaign to introduce your team makes no sense if the vast majority of your email list is made up of repeat customers. That type of content should be reserved for potential customers!

What is the best way for Google to find my content?

Google must first find and rank your content before it can appear in search results. The situation will not improve on its own accord.

Web crawlers are pieces of software Google uses to find publicly available web pages and other online content. Crawlers examine all of the content and links before being sent back to Google’s servers. After that, Google will grade your content’s SERP position according to the quality of the content (and more factors).

What steps should I take to optimize my content for search engines?

  • Research and use of relevant keywords in the right places are just a few SEO content tactics.
  • Title tags should be optimized.
  • Make images look their best by optimizing them.
  • Produce outstanding meta descriptions.
  • Link to relevant websites that aren’t your own.
  • Linking between pages on the same website.
  • Add pictures to the mix.
  • Don’t have enough time to complete the task? Let us take care of all your online promotion needs.

Keep in touch with Red Berries – Digital Marketing Agency in Kuwait to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help in digital marketing services or SEO services in Kuwait for your business or website then, contact us today!. Also like us on Facebook, follow us on Twitter and LinkedIn.

Google Ads: 6 Ways to Get the Most Out of Your Investment

Greetings and welcome to the post all about raising your ROI and making your PPC ads profitable.

Using Google Ads marketing methods, you’ll discover simple ways to improve your conversion rate and reduce your cost-per-acquisition.

Create a High-Performing Landing Page (s)

The landing page should be one of the first things organizations look at when boosting their return on investment (ROI). This is an essential but often overlooked step in the PPC Campaign setup process.

Put another way, think of it like this. Even if you have a spectacular storefront complete with banners, neon lights, and eye-catching window displays, clients will be turned away if they cannot find what they want and the store’s layout is confusing. As a result, they walk out of the store to go shopping somewhere else.

There’s a chance that this is what’s holding back clicks from becoming paying clients. Even though your ad appears excellent on Google and says everything you want it to, your landing page falls short of the expectations.

As a result, what are the best practices for creating a Google Ads PPC campaign landing page? I’ve compiled a list of the most essential characteristics of high-performing landing pages:

Simply summarizing the product or service in a catchy headline and sub-headline

Two primary calls to action: Focus on one thing. Whether or whether this is a button or a form. Make it simple for the user by not overcomplicating it.

Make a list of your company’s advantages and disadvantages. There’s no need for flowery prose in this situation. Keep it to a minimum of words and keep it basic.

There should be a few satisfied customers who are eager to provide testimonials since this will help develop trust in your brand, product, or service.

To guide users to CTAs, employ a strong hero image (either graphic or photographic) and contextual components.

The complete journey through the keywords

The crux of your PPC campaign is selecting the keywords you’ll utilize. You’ll spend more money on clicks if you make the right decisions here, and more of those clicks will lead to sales if you choose wisely.”

Consequently, how can you be sure that you select terms correctly? We’ll give you an idea of what the keyword journey should look like and some pointers on how to get the most bang for your buck from your campaign efforts…

The first thing to do is some investigation. To find your product or service, you must consider the kinds of questions your potential buyers will use. Use free resources like Google’s Keyword Planner to get started. Comprehensive Guide to Google’s Keyword Planner).

Short-tail and long-tail keywords should be present in equal measure in your list of search engine optimization targets. An example of a short-tail keyword is “blue shoes” or “plumbing service,” which are both two or three words long. Typically, these are encountered during the research phase of the buying process.

On the other hand, long-tail keywords are seen as customers get more knowledgeable about their possible purchase and narrow their search—three to five words at the most. A plumber to fix a leaky shower could be the answer to this question.

Using a variety of keywords has both advantages and cons. As a rule, short-tail keywords have a higher volume of searchers, which may seem like a plus at first glance, but it also means that they are more expensive to rank for because of more competition. Like those stated above, short-tail keywords show that the consumer is still doing research and is therefore not a particularly warm lead.

However, long-tail keywords have considerably lower traffic volume but higher purchase intent because they are further down the sales funnel and ready to buy. It’s possible to uncover keywords that are much more profitable despite the lack of traffic when there is less competition.

As a result, you should use a combination of long-tail and short-tail keywords throughout your PPC campaign. Knowing which keywords are more cost-effective (CPA) will allow you to separate the profitable and worth keeping from the ones that aren’t and should be removed from your campaign.

To identify which terms are eating up your daily click budget, keep an eye on this. Before you select which to toss, be sure you have adequate data. After five clicks with no results, how can you be sure that the subsequent five clicks will all result in conversions, making this term extremely profitable?

To summarize, keyword research isn’t something you do once and then forget about. It should be a part of a broader PPC strategy that you constantly re-evaluate, research, and customize to meet the campaign’s specific requirements.

Last but not least, there are negative terms to contend with during the keyword research process. Creating a comprehensive list of negative keywords is critical to lowering your CPA and increasing your return on investment. Make sure to read up on negative keyword lists if you’re unfamiliar. This is a list of negative keywords.

Setup of the Advertising Group

In light of the preceding discussion regarding the significance of keywords, it’s time to take a closer look at Ad Groups, specifically their structure. When things are set up correctly, they can produce significantly better outcomes than merely thrown together.

Keywords that are closely related should be grouped in ad groups. In other words, when we say “closely,” we do mean it. As a result, your Ad Copy must match the search terms your target audience uses.

When it comes to using SKAGs, it’s debatable whether they are the most remarkable technique. However, having only one keyword in an ad group can be helpful when the rest of your keywords aren’t directly related to that one term.

As an illustration, in one Ad Group, you might include the terms “market research firm,” “market research company,” and “market research.” Whereas in a different context, you’d hear words like “market research firm,” “marketing research service,” and “marketing intelligence.” The ability to produce custom Ad Copy can genuinely boost your conversion rates and hence maximize ROI, even though intelligence and research may appear to be closely related in reality.

The best way to decide which keywords to group together is with SKAGs or by asking yourself, “Can I closely match all these search keywords in my Ad Copy, and will someone who searches this term feel this Ad Copy is relevant to them?”

Type of Device

To make your campaigns more profitable, consider implementing any of these quick wins right away. The campaign’s gadget type is an intriguing aspect. I want to be clear upfront that each campaign is unique, so do your homework to determine which adjustments are best for your company before we go into the specifics.

For the most part, customers prefer to make purchases on a desktop computer rather than a mobile phone or tablet. People frequently conduct preliminary research on mobile devices and tablets before purchasing a desktop computer.

As a result, targeting only desktop devices may be advantageous, and some PPC managers may do it automatically for all campaigns. However, you risk missing out on valuable traffic if you proceed in this manner. This is why testing and tracking are critical in PPC Campaigns, as well as following the data.

If you find that a particular type of device is well-converting, then you should concentrate the campaign’s efforts there. Bid adjustments are an excellent way to accomplish this. If you include a negative bid adjustment, you’ll spend less money on the device as a percentage of your daily click budget and spend it more strategically (ideally on the more profitable device types).

You may save a lot of money quickly by turning off devices that aren’t profitable and directing your marketing budget to your most effective sources of traffic.

Targeting based on geographic location

Another simple way for you to squander click budget and reduce ROI is to use location targeting. Many companies, including mine, have set their sights on the entire United Kingdom without giving it much thought.

Consider a luxury candle as an example of a high-end product you might be selling. It’s going for £100 on eBay. You work for everyone in the UK. If you want to find out where your consumers are from, you can dig into the data instead of just targeting the UK. Existing clients’ data may already be available to you, so be sure to consider that. You might also take a look at places with higher average incomes and more available disposable money. People in affluent communities are more inclined to purchase a high-end product.

And if you’re primarily selling to other businesses, you might want to concentrate your efforts on major cities, where companies tend to be focused rather than rural locations. The higher your conversion rate and ROI, the more precise your location targeting needs to be.

Targeting by Age Group

Taking a closer look at Demographics, Gender and age are the two most important considerations. Let me start by saying that Google only has access to this information if the user has made it available, and most users are completely anonymous.

Despite this, eliminating people based on their age or gender might be a very cost-effective strategy. Exclude those under the age of 24, for example, if your clients tend to be in high-ranking positions. On the other hand, if you’re in the gaming equipment business, you might want to keep those over 50 away from your products.

Even though it’s evident in terms of gender, if you’re selling high heels, you’ll probably want to keep guys out. However, if you use the example of high heels, you may find that males buy shoes for their women. A second campaign aimed at males purchases gifts for their spouses may be appropriate in this situation.

Finally, if you exclude a substantial audience section from your campaign, you will reduce the campaign’s accuracy and improve the conversion rate. We hope it was helpful to any business considering using PPC or Google Ads to acquire new customers or clients.
Keep in touch with Red Berries – Digital Marketing Agency in Kuwait to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help in digital marketing services Kuwait for your business or website then, contact us today!
Also like us on Facebook, follow us on Twitter and LinkedIn.

Facebook Offline Conversions: How to Track Them?

As PPC advertisers using Facebook’s advertising platform, we have a plethora of metrics at our disposal to assess the success of our campaigns.

To name a few, we can track button clicks, scroll depth, time spent on a page, and form completion. On Facebook, there are a total of seventeen standard events that can be tracked as conversions.

Despite tracking so many touchpoints, focusing solely on online conversions does not provide the complete picture. User research journeys are becoming increasingly complicated.

We’ve gotten pretty good at identifying online touchpoints that lead to a sale or lead. Offline activity, on the other hand, can have a significant impact on a sale.

Businesses must be able to track offline activity—especially those with brick-and-mortar locations. In-store sales can have a significant impact on a company’s revenue.

These sales, unlike in the past, may have been influenced by online marketing activities. You can’t see which campaigns affect offline store visits if your online reporting doesn’t track them.

You run the risk of pausing a campaign because you believe it isn’t profitable and then seeing a drop in-store visits as a result.

A conversion pixel cannot track everything. For example, people who advertise online coupon codes to be used in stores when a product is purchased.

Why should you keep tabs on offline conversions?

There are several reasons why you might want to implement an offline conversion tracking method. These will vary depending on what you want to achieve with your Facebook advertising efforts as well as the niche you’re in. There are three general reasons why you would like to track offline conversions:

The first advantage is that it allows you to assess the effectiveness of Facebook advertising campaigns.

To optimize a campaign, statistically significant data is required and the ability to see which areas are achieving your conversion goals.

Once you know which areas are achieving your conversion goals, you can begin to eliminate underperforming areas while increasing traffic from higher-performing areas.

The ability to track offline conversions allows you to optimize your campaigns to increase offline conversions in addition to online conversions.

Consider the following scenario, in which we are running Instagram and Facebook ads. The figures are fictitious to demonstrate a point.

Reason number two: Provide more data to Facebook to optimize your campaigns.

If you use Facebook’s automated bidding option, machine learning algorithms adore data. The more data they have, the better they will be able to perform. By including offline conversions, you provide another touchpoint for Facebook’s algorithms to consider. This implies that they should be able to get better results from your advertising campaigns.

The third Reason, improve reporting.

Offline conversion tracking adds a new dimension to your reporting. In addition to reporting on standard metrics such as clickthrough rate, conversion rate, and online sales, you can also report on the number of store visits.

With store visits included in your Facebook advertising campaign reporting, you can see which campaigns result in in-store visits and which do not.

If your reporting includes week-to-week data, you will be able to see how changes in your marketing efforts affected your offline store as well as your online metrics.

How to Use the Offline Conversions Tool on Facebook

To begin with offline conversions, you must first create an offline event set. This is possible in Events Manager. Offline event sets correspond to offline activity and the online metrics of your Facebook ads.

After you’ve finished creating the data set, you’ll need to upload your offline data to Facebook. You have two options here. To begin, you can integrate it with your CRM system. The second option is to upload a spreadsheet containing your data manually.

It’s like uploading a customer list to Facebook. To keep the information fresh and up to date, it is recommended that you upload your data twice a week.

Here are some best practices for uploading your offline data.

Upload your data regularly – ideally twice a week, but at the very least once every two weeks.

Format properly – this is critical for Facebook to understand and use your data. Your match rate will improve if your data is well-formatted.

Upload as much information as you can – the more information you upload, the more likely Facebook will be able to match your data with its users.

If possible, integrate with your CRM – Marketo, Squarespace, Salesforce Sales Cloud, and Segment are a few CRM integrations. If you’re using a system that doesn’t have a native conversion syncing option, consider Zapier.

Check that all data is correct: The data cannot be removed or updated once uploaded. Check your information twice before uploading to ensure that it is correct and free of errors.

Go to Events Manager, select the appropriate offline event, and then click Upload Events to upload your offline data. You can upload your offline conversion data here.

Following the upload of your data, Facebook will examine a sample to determine what type of data is being used in each column. If there are any errors, you must correct them before your data can be used.

It is also a good idea to have the warnings in your data fixed. After that, click the ‘Review’ button. This will show you how many rows will be uploaded as well as your estimated match rate.

If you are satisfied with this, click the ‘Start upload button to upload your data to Facebook. Most small files can be uploaded entirely in a matter of minutes.

If you have a large file, it may take up to fifteen minutes for your data to appear in the Events Manager and the Facebook reporting interface.

How to Track Offline Conversions

Offline Conversions is one of the columns sets available on Facebook. You can create your personalized columns. As an example, you could have columns such as Offline purchases and Offline purchase conversion value.

After you’ve synced everything and set up all the relevant columns to measure offline success, you can create an audience based on your offline audience.

How to Maximize the Value of Offline Conversions

Here are three-pointers to help you make the most of your offline conversions:

Have at least 50 offline conversions per week – otherwise, Facebook will find it challenging to optimize.

Retargeting: Retarget people who have completed an offline conversion by advertising other products they might be interested in.

Using your synced data, create lookalike audiences – On Facebook, lookalike audiences of online converters can perform exceptionally well.

This is because Facebook creates an audience list like those who purchased your website. Similarly, advertising to people who are like those who have already completed an offline conversion may increase the number of offline conversions.

Finally, in this blog, we’ve covered some fundamentals about what offline conversions are, why Facebook advertisers should use them, and some tips on how to get the most out of them.

If you run Facebook ads for an online retailer, you may not be getting the complete picture if you don’t have offline conversion data. Implement offline conversion data and begin observing the impact of your Facebook advertising on your brick-and-mortar stores.
Keep in touch with Red Berries – Digital Marketing Agency in Kuwait to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help in digital marketing services Kuwaitor PPC advertising in Kuwaitfor your business then, contact us today!. Also like us on Facebook, follow us on Twitter and LinkedIn.

Digital Marketing: How to Sail Startups in Kuwait Post Lockdown?

4 Digital Marketing Tips for Kuwait Startups

The global pandemic might have brought the entire world to a standstill, but digital marketing startups in the KUWAIT are signaling a change. The change to make the most of opportunities, the change to push the business ideas with a fresh excitement like never before, even amid the limitations. Governments around the world might have enforced lockdowns and advised people to stay at home, but start-ups continue to prosper due to a superpower called technology in our hands. Being ‘online’ is ‘the new normal.’ We all are experiencing the transition ourselves where a huge chunk of the population, who had never contemplated online shopping before, are now going online for their daily needs. In fact, data shows that consumer demand for e-commerce services in Kuwait has increased by 300 percent during the pandemic.

For start-ups, being ‘online’ is the biggest advantage. Besides, let’s not forget that nearly 98.98 percent of the KUWAIT population are active social media users, and on average they spend over 7 hours daily on the internet. This means that if you are a startup in Kuwait, you cannot ignore the importance of digital marketing. Your customers are online, and so should you.

There has been a steep increase in competition in the online advertising space with every company trying to muscle its way in and capture the largest market share. Here are a few digital marketing tips for startups that can help your business stand out from the crowd by capturing your audience’s attention.

1. Search Engine Optimization (SEO):

While advertising and marketing campaigns are important to target your customers with what you have to offer, it is also equally important to focus on increasing your organic traffic. This means that your website needs to list the first few results on search engines when your potential customers search for products and services you offer.

This can take time and investment and if you’re unsure how to go about it, you can always look for digital marketing companies in Kuwait to make your website optimal and increase its organic traffic.

2. Pay-Per-Click Ads:

Some customers may not scroll down on the search results and simply click on the ads that are displayed on top of search engine results. Therefore, by using the pay-per-click advertising model, you can place your ads at the top of the search results to drive traffic to your website. Hence, whenever a potential customer searches for the products and services you offer, your ad will appear before the organic search results. While working on boosting your SEO, you can drive traffic to your site with these ads too.

For a startup, this is especially beneficial since you only pay for the number of clicks your ad receives, as opposed to a flat fee, making a cost-effective way to bring more customers to your platform.

3. Content Marketing:

Direct marketing is important to create brand awareness and to increase brand visibility. But aggressive direct marketing strategies can be off-putting for customers. Therefore, an easy way to create interest and conversation around your products and services is content marketing. Using this strategy, you can generate curiosity and interest among your potential customers through inexplicit and subtle ways that gently nudges them to explore your products and services.

For instance, you could create content on the problems and challenges that customers face and provide valuable insights on how they can be resolved using your products or services. Because your potential customers are interested in resolving their issues, quality content can drive them to your platforms to test out your offerings.

4. Display Ads:

Pay-per-click ads help you capture customers who are searching for products and services you offer. Display ads, on the other hand, can help you attract customers who are not actively looking for your offerings. If you target the right platforms and websites for your display ads, it can turn out to be quite effective with a good return on investment.

While these are some basic tips to keep in mind while devising a digital marketing strategy for your startup, it is important to keep in mind that the list is not exhaustive for the sake of brevity. Some other strategies Kuwait startups should consider include social media marketing, influencer marketing, and remarketing, which refers to targeted ads for people who have shown interest in your product or service but have not purchased them, among various others.
Keep in touch with Red Berries – Digital Marketing Agency in Kuwait to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help in digital marketing services in Kuwait for your business then, contact us today!. Also like us on Facebook, follow us on Twitter and LinkedIn.

Custom website design solutions in Kuwait with Red Berries – The Process

Imagine going to a library that houses more than 10,000 books, wouldn’t you be excited about that! What if all these books were stored in one massive heap, would it even be useful to have such an enormous collection, absolutely not! While it is essential to have a web presence, an intelligent web design is essential to make your website meaningful.

One might be tempted to think of web design as being concerned with visual aspects of a website, however, planning and creation of visual elements are only a part of web design and we offer the best website design services in Kuwait.

Decisions about website design include considerations about the intent of the website, the functions it is supposed to perform, the intended audience, and the amount of expected traffic. Red Berries is a web design company that has geared to formulate the right web design framework in accordance with requirements specific to your business.

Unlike any other website design company in Kuwait, this is how our process for website designing works – Firstly, we understand your company in depth. Then our web design company team analyzes your competitors and industry in general to understand more about the products/services being offered. Lastly, through our data-driven expert knowledge, user experience journey data, we build you a highly responsive web design that goes beyond your company’s needs.

A website is one of the primary modes of communication today and says a lot about your organization. A cluttered news website can turn away several readers and even tarnish reputation. A bad experience on an e-commerce site can result in lost sales and deliver customers right to your competitor’s lap. Even an internal site created as an information directory will not find acceptance amongst employees if the design is poor.

An Kuwait web design company like us is just what you need. Red Berries’ expertise as a web design company ensures a compelling and engaging experience in every site visit:
Improved usability leading to an increase in attention span and repeat visits.

  • Enabling the website design to be a strong tool for branding
  • Showcasing the professional intent and sending the right message
  • Simplifying access to information

Website designing, or web designing, in its totality, comprises of several aspects:

  • Site structure
  • Information flow
  • User experience/user interface design
  • Navigation ergonomics
  • Design elements such as layout, color schemes, iconography

Our web design company specializes in creating custom website designs in Kuwait that capture user attention and increases engagement. We understand that each business has unique offerings. Our team is well experienced and therefore, can successfully implement a website design based on your needs. Our web design company team conducts brainstorming sessions to present you with a custom website design solution desired by you. We factor in the user journey, search engine optimization, web hosting as part of the process. Our web design company works closely with your team to gain inputs about your business and industry. This helps us deliver a quality-based solution that can drive growth for your business.

Keep in touch with Red Berries – Digital Marketing Agency in Kuwait to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help in digital marketing services in Kuwait for your business then, contact us today!.

For all the latest web design and development updates & news from the industry, like us on Facebook, follow us on Twitter and Linkedin.

Best Tools for Advanced Mobile App Development

Right from establishing effective communication with customers and improving brand awareness, to targeting the right customers through apps and features like geo-location on push notifications. Mobile application development Kuwait has helped multiple businesses to execute tasks seamlessly and effortlessly while attracting new customers and creating a loyalty base with the older ones.

In order to reap all the benefits of this, businesses are flocking to mobile app development Kuwait and investing in a good platform. This in turn helps you attain new heights in no time.

Mobile app development companies in Kuwait offer a plethora of high-end app platforms upon which you can run your business and here are a few of them-

React Native

Using JavaScript at its core, this is a native mobile app development platform that uses complicated UI and component-based UI. This allowed developers to use the same UI elements in both Android and native iOS formats.

The hot reload feature smoothens the running of new code while retaining the app’s indigenous state. This improves the efficiency of the developers on android as well as iOS platforms.


This is a renowned HTML5 app development framework that offers a proper open-source SDK. Mostly used for building hybrid mobile apps through CSS and SASS. The default components and tools that incorporate JavaScript as well facilitate the development of highly interactive and easy interfaces.


A relatively new player in the playfield, put forward by Google. This has a USP of app creation on Google Fuchsia as well and has immediately shot to fame.

The hot reload functionality helps the developers to preview all the changes made in the code of the app. This leaves the space open for developers to experiment, solve the bug and add in new features. Although it is similar to React Native in certain ways, it stays apart from others in a reactive and declarative style which ups the startup time and the overall performance.


Finding its foundation on the c# programming sphere and running fruitfully on .NET common language infrastructure, this is a big favorite among many native app developers. It makes an extensive resume of data along with the application of business logic layers thereby proving advantageous for large data operations, image recognition, and offline mode.

Android Studio

Based on IntelliJ IDEA, accelerates the whole development process making the production faster with added options for app development.


Known for working like Apple’s Integrated Development Environment, this is a popular pick for iOS app development. With a single window interface, the developers manage the app from scratch to delivery.

The cross functional support caters to other programming languages like C, C++, Java, Python and Ruby etc, The testing realm with it is also immaculate which interestingly, offers three testings to reduce bugs and make the application stronger and reducing the market time.

Keep in touch with Red Berries – Digital Marketing Agency in Kuwait to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help in digital marketing services in Kuwait or mobile app development in Kuwait for your business then, contact us today!.
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9 Steps to a Successful Web Design for Your Company

Before creating a website, most people and businesses should think about a few things. Web design is both an art and a business. Getting the “formula” right is critical to success. Your website can look great, but you won’t see any results if you don’t get the fundamentals right.

When designing your company’s website, keep these nine points in mind.

1.Select a Website Design Agency in Kuwaitor Digital Marketing companythat is well-versed in its field.

You will most likely require the services of a digital marketing or website design agency that provides the tools needed to create an outstanding website. Choosing someone who understands all of the intricate details of designing and maintaining a website is critical to your success.

2. Decide on a name for your website.

Your website’s name should reflect not only your company but also your brand and identity. This will be the first thing people notice when they arrive at the site, and it will also be the last thing they remember. When they tell others about you, they will mention your website’s name. Most businesses, but not all, use their company name. When you’re getting ready to build your website, think about your name. When it comes to your visitors, it can make or break them.

3. Your website’s design should be ideal for your objectives.

If your goal is to sell cookies, your website should look like a cookie or have a cookie theme. Furthermore, because you intend to sell cookies rather than educate people about them, your website should most likely be heavily focused on selling things. Your landing page should begin with sales information, and your website should include all of the tools required to make sales. It is critical to have the right idea when creating your website to ensure that each visitor has a positive experience.

4. Select a theme that tells people everything they need to know about you.

The importance of visual identity in web business cannot be overstated. If your theme looks like a lawyer’s website and specializes in children’s clothing, you’ll come across as an expensive, not-so-fun children’s clothing store. Bright colors and “bubbly” letters will make you appear more fun and less severe. It is critical to establish your tone. A suitable color scheme, layout, and fonts can make or break your company’s online presence.

5. Establish attainable objectives

Expect less than a million visitors in your first month. In contrast, don’t expect anyone to show up. Establish monthly objectives for both content and design changes. If you notice that customers are always going straight to your chat line to talk, put more emphasis on that. In a website, it is critical to tailor things to the customer. Many businesses once believed that they could build their website and then leave it alone. That is no longer the case; today’s web users expect constantly changing content and interaction. People tire easily, and the last thing you want is for them to grow tired of you.

6. Use a lot of social media

Integrating at least three types of social media is critical for your website. Visitors will want to connect with you on Facebook, Twitter, Google, and any other platform they can find. The same is true for the content on your website; make it simple for them to share it on any site they choose. People prefer to do things by pressing one or two buttons. If you want them to share your content, make it as easy as possible for them to do so.

7. Add a lot of content to your website

Users of websites expect to have all of their questions answered quickly and thoroughly. It is critical to remember this. If you want people to use your service, you should be able to tell them everything they need to know about you in a few pages. Consider including a blog section if you want search engine users to find you. Blogs enable you to publish a large amount of content that readers may find interesting. If your company name or other information appears on each entry, you can continually direct traffic to your leading site and sales area. People see your blog posts and then visit your website. When everything goes as planned, you can expect a lot of traffic.

8. Provide customers with something to do

Almost any interactive item will keep customers from leaving your site as soon as they arrive. Most web design firms will provide you with specialized tools for incorporating interactive elements into your site. Customers will stay on your site for a more extended period if it is more interactive.

9. Make use of your analytics tools

Consider hiring a company that offers on-site analytics/statistics when building your website. These are crucial. Most stats systems allow you to see where users are “landing” or coming to your site. On your website, you can also see basic information about them and what they read the most. Making small changes regularly can keep your site fresh and relevant to your customers. If your customers always feel as if the site was designed specifically for them, they will stay longer, and you will conduct better business.

Finally, these techniques will not guarantee success, but they will give you a fighting chance against your competitors.

Keep in touch with Red Berries – A web Development and Web Design Company InKuwait to keep yourself updated on emerging issues in the Digital industry, web design, and development. If you have any questions, require any help or you looking for a Digital Marketing Company In Kuwait then, contact us today!.

For all the latest web design and development updates & news from the industry, like us on Facebook, follow us on Twitter and Linkedin.

10 Website Development Trends in Kuwait You Should Hear About!

Every year as the seasons’ change, so do the website development trends guiding developers in new directions all over the world especially in a city like Kuwait. It’s quite common to see the use of progressive website applications for one and all. To be able to catch up, you might consider hiring a Kuwait-based digital marketing agency or a website design company.
To succeed it is imperative that you investigate the trends and focus on website development technology and to help you with it, partner with digital marketing agencyin Kuwait a website design agency in Kuwait.

Here’s presenting a list of the latest website development trends you should watch out for!

1. Progressive Web Applications (PWAs)

The PWAs deliver a range of surprising advantages; they work offline, create an experience for visitors that they are familiar with, while also being light as well. Compared to local applications, the development process is less demanding. The PWA administrators closely watch only one codebase.

2. Artificial Intelligence

To process a lot of data, Artificial Intelligence gives you the highest level of customization, only displaying relevant customer information by using the customer’s past purchasing history, site visits, etc. With each visit, the AI platform gathers more and more information about clients enabling it to make more pertinent recommendations. With the aid of numerical and cognitive analysis, the websites gain the potential to process the information on a large scale to better serve customers.

3. Internet of Things

The Internet of Things can best be explained as the correlation of computer devices in daily life objects via the Internet. It collects massive data from servers, processes to transfer it to the cloud networks thereby leading to almost no delays in the system. It assures high security of all the user’s data via smartwatches, small display computing devices.

4. Chatbots

Over the years, Chatbots have seemingly seen making the rounds across websites. Chatbots unified with machine learning algorithms respond to visitor queries without the human element. The Chatbots respond with smart innovative solutions to common queries, and if it is too complex pass it along to the administrator. It is a cost-effective method for most businesses as it replaces customer care representatives. By retaining a Kuwait-based digital marketing agency or a website design company, they can assist with setting up chatbots on your website.

5. Voice Search Optimization

This type of technology is gaining popularity as it is simple. Users simply speak into their computer or cell phone devices for either something they are looking for or a place they need to go to. The entire experience helps users while they are busy with other tasks, say driving or cooking, the search engine or application just replies via voice with the answer they’re looking for.

6. Single-page Applications (SPA)

It is a single-page application working inside a browser and does not require frequent reloading as it is being used. Unlike the traditional web apps, one does need to wait for the page as the SPA loads only the first time it is requested to. The page stays the same, even if the content may change, hereby giving visitors easy scrolling. The SPA is ideal for users with low internet connections.

7. Single-page Websites

It is a website that contains a single page without any others like the about or any other etc.
Its content is fully loaded on the first and only page with navigation links to check different information across it. They are quite neat as well as detailed giving an intuitive user journey.

By having the most essential information on a single-page website, it is easy to retain the user’s attention. The best part about these websites is that their design and development are fairly inexpensive as well as can be done quickly and easier to optimize for smartphones.

8. Accelerated Mobile Pages

This is quite useful for commercial websites, as they sell more than non-AMP pages because of the main simple reason — most people prefer faster service.

9. API-first Approach

It is a software intermediary that enables communication among different software. It is said to be as similar as when one places an order at a restaurant to a waiter who passes it along to the chef inside and then brings it to the table. In the same way, API takes your requests to a system and comes back with a response through seamless connectivity. Consider hiring a digital marketing agency or a website design Agency in Kuwait to help you set up the API system effortlessly.

It is effective as it allows the recycling of the code between the projects, which means lower development costs; as well as give startups the chance to benefit from the technologies that may seem too out of the budget for them.

10. Motion User Interface (UI)

It is extremely useful to employ transitions, animations, and such to develop engrossing web pages.

Motion User Interference is the best in the business to live up to your web interface. It is especially helpful to increase visitor engagement that leads not only to a great experience but also increases the time they engage with your website.

It is time, we all realize that technology has revolutionized web development like never before.
Given the way, business seems to become more virtual in a city like Kuwait, it is essential for you to keep these website development trends to keep up in the market. Additionally, consider a consultation session with a digital marketing agency or a website design company in Kuwait with all your website development questions.

Keep in touch with Red Berries – A digital marketing agency In Kuwait to keep yourself updated on emerging issues in Digital industry, web design and development.
If you’re looking for a website development agency in Kuwait, get in touch with us.
Also like us on Facebook, follow us on Twitter and LinkedIn.

Kuwait / Kuwait / Kuwait