Optimizing Your “Pay for Conversions” Campaign with these 12 tips

Businesses that use Google Ads often start with a Paid Search or Shopping campaign before displaying advertising. This is an excellent place to start for the majority of companies.

Display advertising on the Google Display Network (GDN) is one way to expand your advertising capabilities, further growing your leads or sales.

Display advertising on the GDN also offers some branding benefits, putting your brand in front of internet users who may be interested in your business.

If you’re considering Display advertising but are concerned about how the campaign will perform, a ‘pay for conversions’ Display campaign may be the right choice for you.

In this post, we’ll explain what a ‘pay for conversions’ Display campaign is, how to set one up, and how to make it more effective in just 12 steps.

What is a ‘pay for conversions’ display campaign?

Advertisers paying for Google Display advertising had two options in the past.
Alternatively, advertisers could pay once their ad was shown 1,000 times by setting a maximum cost per 1,000 impressions bid or pay for each time it was demonstrated by setting a maximum click price (CPC) (CPM).

On the other hand, Google released a Display campaign in 2018 that allows advertisers to pay based on conversions rather than clicks or thousand impressions.

To avoid paying too much for clicks or impressions, set a maximum amount you’re willing to pay for conversions instead. This way, you only pay when your Display campaign results in a conversion.

To create a “pay for conversions” display campaign, what are the prerequisites?

As you might expect, Google has put some restrictions on who can make a ‘pay for conversions’ Display campaign.

The specifications are as follows:

You can only pay for conversions with a standard or Smart Display campaign when using a standard or Smart Display campaign.

Target CPA is the only bidding option available for a ‘pay for conversions’ Display campaign (tCPA).

Note website or app conversions — “Pay for conversions” bidding cannot optimize offline conversions (such as store visits) or cross-device conversions.

Set aside a specific sum of money – a ‘pay for conversion’ budget. There must be separate funding for each display campaign, not a pooled one.

At most, the total cost per acquisition (tCPA) can’t exceed $200 (or its equivalent in another currency).

There must have been 100 conversions in the last 90 days for your account to qualify.

Days to conversion must be less than seven days – 90% of your conversions must occur within seven days of someone first clicking on your ad.

How do I set up a display campaign that pays for conversions?

Creating a ‘pay for conversions’ Display campaign is similar to creating a standard or Smart Display campaign; the only difference is that when you get to that stage in the setup, you will select the option to pay for conversions.

Begin by selecting your campaign goal by clicking on the blue plus symbol. You have the option of choosing ‘Sales,’ ‘Leads,’ or ‘Website traffic.’ You cannot select the campaign goals’ Product and brand consideration,’ ‘Brand awareness and reach,’ or ‘App promotion.’

Choose between the ‘Smart display campaign’ and the ‘Standard display campaign’ options.

Choose the Standard display campaign option if you want more control over your display campaign; choose the Smart display campaign option if you’re going to use Google’s machine learning capabilities to optimize your campaign automatically.

Create a new campaign as usual.

When you get to the ‘Bidding’ section, you’ll see if you can create a ‘pay for conversions’ Display campaign. You’ll be able to choose between paying for clicks or paying for conversions here.

Accounts without the ability to pay for conversions cannot run this campaign.

12 tips for creating and running a successful “pay for conversions” display campaign

Here are 12 tips for optimizing your “pay for conversions” Display campaign.

Decide on the best conversion strategy.

To maximize the number of conversions from a Display campaign, you must first decide what kind of conversions you want to target.

Using the above example, the Display campaign will value both sales and newsletter subscriptions equally, meaning that you will pay the same amount for either one when making a sale or when making a subscription.

Utilize every inch of available space

A Smart Display campaign requires only the submission of a few assets, such as copies and images or videos.

After that, Google’s machine learning algorithms will optimize the delivery of assets and target the intended audience.

Display ads allow you to use up to five headlines: one long headline and up to five description lines.

Be sure to fill out all the fields and to use unique messaging in each one. All your messaging will be split testing, so the system can determine which combination works best with your target audience.

Include videos

Including a video in your’ pay for conversions’ Display campaign can help Google expand your reach by displaying your ad in more places. You are permitted to upload up to five videos.

Insert a variety of images

Use more than one image so that the system can test the performance of each image and determine which types of images perform best. Each ad can have a maximum of fifteen assets.

If you’re having trouble coming up with fifteen images to split test, look at the stock images provided by Google Ads. In the image upload area, click on ‘Stock Images’ to access the stock image section.

Customize how you target your traffic.

If you run a Smart Display campaign, Google will use machine learning to determine your target audience.

While you have no control over who sees your ads, you do have the ability to influence the algorithms. Create multiple ad groups with different messaging in the ad copy and landing pages to tailor your traffic.

You have more control over your target audience if you use a Standard Display campaign; however, it is still a good idea to tailor your messaging and landing page to each audience you want to target.

Make a separate ad group for each landing page. Each ad group’s ad copy should be tailored to resonate with the type of person interested in each landing page.

As a result, Google’s machine learning algorithms will learn which types of audiences perform best with each landing page. This can produce significantly better results than a single ad group with a single “catch-all” landing page.

For example, if you sell men’s and women’s trainers, the performance of your ad will vary depending on the gender of the person viewing it.

Depending on the customer’s gender, the most appropriate ad copy messaging, images, and landing page will be different.

You can start with an advertisement.

Replace underperforming ad messages

Google Ads has an easy-to-use interface that displays how well each of your ad messages is performing. Go to your ads and click on ‘View asset details’ to find this report.

The performance column indicates how well each message is doing. Your messages will be graded as Best, Good, or Low.

An excellent place to start is to replace messages with a ‘Low’ score with something else.

Allow your ads to accumulate more data after changing a message, and then evaluate the new message’s performance.

Determine a reasonable tCPA

It can be tempting to set an aggressively low tCPA to achieve conversions at a meager cost per acquisition.

However, your impressions will fall if the system believes it cannot obtain a conversion at your tCPA.

When launching your’ pay for conversions’ Display campaign, I recommend setting the tCPA higher than the CPA of your search campaigns. This will allow Google’s machine learning algorithms to experiment and learn about the types of users to target.

Once the Display campaign has generated some conversions and you begin to see performance improvements, you can gradually reduce the tCPA figure and increase the campaign’s profitability.

Think about your content exclusion options.

You may wish to avoid certain types of placements. For example, if your product is aimed at children, having your ad appear next to sexually suggestive content can harm your brand.

Use the content exclusions section to prevent your ads from being shown alongside content that could harm your brand. Within your campaign settings, look for the ‘Content exclusions’ section.

Connect a data feed

E-commerce sites with a product feed can connect it to their pay for conversions’ Display campaign.

Your feed, like a product feed for a Google Shopping campaign, must be saved in Google Merchant Centre. It must also be linked to your Google Ads account.

By connecting your product feed to your Display campaign, Google Ads will be able to further tailor your ads by incorporating products from your feed into your Display ads.

Go into the campaign settings and look for the ‘Dynamic Ads’ section to connect your product feed to your Google Display campaign. This section will appear if your feed is already linked to your Google Ads account.

Hold on tight!

When you launch your’ pay for conversions’ Display campaign, you should expect a massive increase in impressions as the machine learning algorithms learn which type of audience works best for your company.

The example below took the machine learning algorithms nine months to secure the campaign’s first conversion. After its first conversion, it began to receive a small number of modifications each month.

Recognize that there is a severance point.

While it is generally a good idea to see how low your cost-per-conversion can be, keep in mind that there appears to be a cut-off point.

If you have a fixed budget that you cannot exceed and need to reduce your spending, it may be a good idea to reduce your tCPA gradually. This means you’ll pay less per conversion and spend less money.

However, it is critical to recognize that there is a limit. If you reduce your tCPA too much, Google may decide to stop sending you traffic entirely.

This can be seen in the screenshot below of a test we ran in which the tCPA was gradually reduced to reduce overall spend. Google cut off all traffic after a certain point.

We then began gradually increasing our tCPA. To get Google to start sending us impressions again, we had to increase our tCPA to around twice before.

Keep this in mind if you have monthly conversion targets that require the assistance of a ‘pay for conversions’ display campaign; the constant reduction of the tCPA resulted in us not receiving any conversions or traffic from our’ pay for conversions’ Display campaign for a few days.

Be prepared to see changes in your reports.

As previously stated, the ‘pay for conversions’ report can provide you with a massive influx of impressions, which may then plummet the following month as the algorithms test and learn what works best for your business.

Your clickthrough rate is also likely to fluctuate as the system determines which ad messaging and audience type is best for your company.

If you hadn’t previously run a Display campaign, your reports would undoubtedly show a significant increase in impressions and clicks.

You should also expect a significant decrease in clickthrough and conversion rates. Remember all of this when updating your PPC performance report and presenting it to your manager or client.

It may be worthwhile to separate your Display advertising data into a separate report to avoid skewing the figures in your PPC reports.

Finally, we ran a ‘pay for conversions’ Display campaign for several of my clients and saw a slight increase in profitable conversions for all of them.

This campaign type is a shallow risk because you pay for conversions rather than clicks. I would advise advertisers to test a ‘pay for conversions’ Display campaign while also implementing the measures outlined in this blog post to give it the best chance of success.

Keep in touch with Red Berries – A digital marketing agency In Kuwait to keep yourself updated on emerging issues in Digital industry, web design and development.

If you’re looking for a PPC marketing agency in Kuwait, or a Google Adwords specialist in Kuwait, get in touch with us. Also like us on Facebook, follow us on Twitter and Linkedin.

Mobile App Development Life Cycle Decoded

When mobile app development Kuwait is to be considered for mid-sized businesses, one must take intensive care while the mobile application development Kuwait process is undertaken.

Numbers have shown that app development companies in Kuwait are in big demand by businesses that are looking for a turnaround or upgrade.

  • The best mobile app development company in Kuwait states that mobile apps account for more than half the total time spent on digital media.
  • Revenues generated by the use of native mobile apps are running into billions by the end of the year.
  • One of the mobile app development companies in Kuwait propounds that an average consumer has about 30 apps installed on his smartphone.


With all these impressive numbers in place, it is important to understand the place and the process that you must consider while having your own mobile app developed. Having a grasp of your target audience and your competition is crucial and to get that knowledge, consider answering the following-

  • Who are your target users?
  • What is your business goal?
  • Which platform is best for you?
  • Which mobile app language is most convenient?
  • Which is the popular platform among your competitors?
  • What is your app development budget?
  • What is the timeframe needed for app development?
  • What marketing and promotional strategies do you have for your app?

Mobile App Goals and Objectives

Answering the following will put you in a position to develop an effective marketing strategy-

  • What problem does the app solve?
  • What features does it need to include?
  • What is the USP of the app?

Wireframe & Storyboard

One must strike a balance between prioritizing functionality, research, and app design to utilize the budget allocated for app development, judiciously. At this stage, you have a fair idea of the look and aesthetic appeal of the final rollout of the app. However, the following quotes can help you create a rather engaging wireframe-

Which ideas are the highlight of the brand?
How rich is the user experience?
How different is the mobile app from the web app?

The backend of Your Mobile App

As the wireframe developed will serve as the scaffold for structuring the app, the storyboard will impart a seamless and effortless user experience. Similarly, the backend of the app would need to be suitably supported, for example-

  • API
  • Data Diagram
  • Servers
  • Data Integration
  • Push Notification Services

It is often advised to opt for a Backend as a service (BaaS) platform to run your app on as they efficiently solve common challenges like scalability and paucity of in-house experts for mobile app management. One point to note- keeping your wireframe flexible and adaptive is surely an important task in order to overcome technical limitations.

Test The Prototype & Develop the App

At this step, the developer gets to evaluate the design concept, gather feedback, and pinout any non-functional link or flaw that could be a potential hampering in the smooth functioning of the app.

Calling in volunteers to test the app is again a good idea to gain a third person’s objective feedback on functionality and ease of use.

Keep in touch with Red Berries – A digital marketing agency In Kuwait to keep yourself updated on emerging issues in Digital industry, web design and development.
If you’re looking for a mobile app development agency in Kuwait get in touch with us. Also like us on Facebook, follow us on Twitter and Linkedin.

Microsoft advertisements should not be overlooked: Advanced PPC Strategies require using more than searches

Back in 1813, Jane Austen eloquently stated:

Everybody knows that if you have a decent PPC marketing strategy, you’ll need to know a lot about Bing Ads as well.

Or a variation on that theme. We’re not familiar with the story of Pride and Prejudice because we’ve never read it.
Google dominates the global online search business with a share of more than 90%. That’s entirely out of control. It’s no surprise, therefore, that even the most seasoned of internet advertising managers tend to overlook the competition. Second in popularity only to Google, Bing stands out among the pack.

Computer Advertising by Microsoft

This PPC advertising service is available on both the Bing and Yahoo! search engines, as Microsoft owns Bing. After Google renamed bing Ads, Microsoft Advertising was known as Microsoft Advertising until April 30th, 2019.

And yet, even with Google’s unquestionable dominance in the US search market, Bing has a 24% portion of the business. If you ignore Bing, your advertising will miss out on a sizable portion of the market.

Bing appears to be a success for Microsoft, but what is it? What distinguishes Microsoft Advertising from Google Ads in terms of effectiveness?

Lower CPC due to less competition

You’ll have to shell out a lot of money to compete with Google’s hordes of advertisers. Bing, on the other hand, does not fit this description.

Because fewer people are searching for a product like Microsoft Advertising, the number of leads is reduced. As a result, your money will be put to better use. Even while every business is different, Microsoft Advertising has a lower CPC and a greater CTR than the average advertiser.

Marketers haven’t been blind to the trend. According to Merkle’s Digital Marketing Report for the second quarter of 2018, spending on Microsoft Advertising increased by 11% year over year. As you can see from this, Bing is an integral part of any digital marketing plan and shouldn’t be neglected in any manner.

A larger and more valuable group of customers

Bing gives advertisers the chance to target a more particular demographic: a group that is older, more established, and, on the whole, wealthier. The average Bing user is 35 years old, and one-third of them make over $100,000 per year.

When selling a luxury or high-end product or service, reaching a demographic with a higher average income can assist Bing users to develop product interest, build brand awareness, and drive sales. Users of Bing are more likely to be seasoned consumers who are open to trying out new products.

Easy To Implement

Microsoft Advertising isn’t a significant step up from Google Ads if you’re currently using them. You have complete control over how much work you put into your Bing marketing. Furthermore, Bing allows you to integrate your campaigns straight from Google into the platform. Imports can even be scheduled and customized to take place at specific times. As a result, you won’t need to include your budget when importing your advertising.

Campaigns may perform better if you put in the time and effort to tailor them to a particular platform, but if time is an issue, you can still get by making comparable adjustments in Bing as you would in Google.

As a result, Bing frequently falls behind Google in the release of new features. By using Google’s characteristics first, you may evaluate what type of results (if any) you get before implementing the same function in Bing.


Microsoft’s devices, such as the Amazon Echo, Skype, Xbox, and Office, all come pre-installed with Bing. Every month, Bing receives six billion queries. That’s a significant number of potential customers that you’re overlooking.

You’ll be able to market on many of Bing’s partners, such as AOL, MSN, and Yahoo! if you invest in Bing. It’s a fact that more ad places equal more leads.

So, should my PPC strategy include Bing? That is dependent on several factors.

It’s never a good idea to advertise on all major social media networks to be on all major networks. Every part of your digital marketing plan must have a justification.

Always keep your intended audience in mind. Snapchat is a waste of money if you’re a divorce lawyer since the audience is too young. While investing in Microsoft Advertising makes sense if your primary target market is young Snapchat users, it makes little sense if your primary market is gold chains, rap cassettes, or…yo-yo sellers. I’m clueless about what today’s youth are onto.)

There is no need to be concerned if you use Bing and discover no search volume for the location and keywords you are targeting. You won’t be able to use every platform. You should remember Bing and Microsoft Advertising as a result of this lesson. You’ll be surprised if you don’t consider the venue while creating your PPC marketing approach.

Finally, if you’re selling a high-end or luxury product or service or want to reach a larger audience at a reduced cost, Bing is a terrific alternative to try out. It is doubtful that you will be unsatisfied with the results as long as you keep in mind that the number of leads may not be as significant as those from Google.
Keep in touch with Red Berries – A digital marketing agency In Kuwait to keep yourself updated on emerging issues in Digital industry, web design and development.
If you’re looking for a PPC marketing agency in Kuwait, or a Google search marketing in Kuwait, get in touch with us. Also like us on Facebook, follow us on Twitter and Linkedin.

Making Minimalism Functional in Web Design

Nothing is more off-putting than having to wade through a wall of information to find what you came for. Where there is clutter, even valuable things lose their value. And visitors leave websites that aren’t usable.

Designing for clarity and calmness is a great way to set your company apart. Minimalism lets the content really stand out and shine. How can we use the benefits of functional minimalism and inspire people to stay?

Understanding minimalism

Minimalism is super trendy right now. Its concept is based on the Japanese aesthetic. It is minimalism that makes a Japanese tatami room so serene.
In web design, minimalism is all about creating a seamless user experience. Its application can be in two different ways – aesthetic and functional. One values the art of form – and the other, the art of functionality.

Functional minimalism strips away all unnecessary elements.

Functional minimalism in web design

When users visit a website, they have one question: “What’s in it for me?” If they don’t get that in the first 5 seconds, they’ll leave.

Design is not only about aesthetics – it is communication. And communication is best when it is concise. When it comes to a minimalist web design, there are five focus areas:

1. Emphasis on essential content

You might have come across websites that were crowded with content, and it was difficult to find what you were looking for. Some websites strive to give all the information so people can make an informed decision. But in reality, this hardly works.

All elements that distract users from the main content should be removed. Every detail must serve the purpose. Also, don’t write complex sentences. Long sentences are often why you lose your audience.

2. Extensive use of negative space

Negative space, or “white space,” describes the areas between different elements on a web page. The concept of negative space is based on the Japanese Ma principle. It is the void between all things. Ma creates peace of mind.

When used correctly, negative space helps draw attention to important information and improve the overall user experience. You can make particular content more noticeable.

It is the silence between the notes that makes the music.

3. Single focal point

Make the viewer focus on the main element of the page. Users don’t have to spend a lot of time extracting essential information from tons of detail.

Arrange your site so visitors naturally gravitate to the most important element. A message should be conveyed without unnecessary noise.

4. Simple navigation for better usability

Don’t give your users too many options once they land on your page. Decide how they will find the shortcut to their goals. Help users complete their tasks as efficiently as possible.

Ask yourself: does this element serve a function, or is it just visual? Rule of thumb: if something is not useful to the majority of visitors, remove it.

However, don’t hide the navigation. It makes the interface cleaner, but using the product becomes harder for visitors. They should get what they want without any fuss, and you’ll get what you want.

And don’t reinvent the wheel. Use elements that people are familiar with.

5. The main content should be placed on the top of a page

Your first impression is everything. Because viewer’s eyes always fixate on the top of the page, this is another area where bad page design can hurt conversions.

It is essential to answer 3 questions within five seconds before users continue their hunt elsewhere:

1. Where am I?
2. What can I do here?
3. And why should I do it?

Be upfront about your intent. A good way to start is with a “wow factor.” But how do you accomplish it?

  • Present yourself as the solution to a tricky problem.
  • Help your audience reach a goal.
  • Anticipate the needs of your customers and proactively answer questions.
  • Create a sense of delight in your brand.

The quiet art of functional minimalism

So, how do you create a design that is appealing, loads quickly, and doesn’t raise your bounce rates?

Think through your website’s setup like you’re a new customer. Ensure:

  • Simplicity
  • Navigability
  • Consistency
  • Hierarchy
  • Accessibility
  • User-centricity

And when the site is launched, you can use analytics to see which elements are clicked infrequently. Gather user responses and consider removing some elements to get the best UX. All details should prove their worth.

Are you looking for a web design company in Kuwait? Get in touch with us. Let’s have a conversation about how we can help find a way to make users say “wow” to your website or app.

Keep in touch with Red Berries – A digital marketing agency In Kuwait to keep yourself updated on emerging issues in Digital industry, web design and development.

Also like us on Facebook, follow us on Twitter and Linkedin.

Its Time to Optimize your Website as well as M-Commerce Presence in Kuwait!

Let’s say we could rewind the clock? Go back in time to the early 90s in Kuwait. Would you have worried about your website design then? Perhaps, yes, but not as much as you would now, today you may even consider hiring a digital marketing agency based in Kuwait to get it done right! Today, most of the world prefers to shop online and this trend calls for you to invest in hiring the perfect website design company or perhaps a digital marketing agency based in Kuwait to optimize your website!

Customers in Kuwait today do most of their online purchases via smartphones. This continues to grow as cellphone technology progresses that directly impacts the customer’s purchasing habits, whether they do a website purchase or in-store purchase. Customers especially in Kuwait make informed decisions by browsing sites, check out online reviews posted on social media platforms.

This calls for the development of aggressive mobile commerce strategies that target sales growth while also giving the best user experience. Otherwise, it won’t be long before the others surpass you in the market race.

Let’s begin with the most important question.

What is M-commerce?

To put it simply, performing any kind of financial transaction or any purchase made via a website or application means you are essentially involved in M-commerce aka mobile commerce. It is the ability to trade from any corner of the world especially in a city like Kuwait via a smartphone. The advent of m-commerce has caused the entire world of business a bit of chaos and pushed the growth of services including but not limited to mobile banking, online ticket purchases, and more.

There are 3 types of M-Commerce groups:

Mobile Banking-
It is banking via a specific mobile application or website developed by the bank.

Mobile Payments-

Simply put any payments done via cell phone devices by pay by card or cash.

Mobile shopping-
It is typically similar to e-commerce, the distinction is how you access your website. When site visitors access your website via their cellphone they are engaging essentially in m-commerce or mobile shopping. By optimizing your application as well as your website to suit all cell phone devices, you enhance the overall shopping experience for all your customers.

We’ll take you through a few practices for optimizing sales via your website or mobile application.

Ensure The Website is Mobile Responsive

To guarantee your brand thrives digitally make sure your website is mobile responsive to all devices regardless of whether your brand has an application or not. By doing this, even if the user chooses to use your application or website, they enjoy a smooth, friendly experience to either purchase the product or engage in your service.

By having this, you cut the cost of building a special application and benefit’s the user as they don’t need to download a separate application just to browse your store or avail of your service. By arming yourself with a powerful reactive website, you create a strong presence online.

If designing the website in-house seems like a challenge for your team, partner up with a website design company or digital marketing agency in Kuwait with years of experience to create such a site to reach a wider audience and ultimately boost sales.

One-hand Input is Key-

Everyone has a different way to use their cellphone. Most users as you would notice anywhere you go, use their smartphones with only one hand. While others use both their hands, it is all about how and where they are using it. Most people tend to be on the former side i.e one-handed calling for the need for your website to be navigated for either both hand usage or single.

It is however ideal to design a one-hand friendly website. By placing the most essential elements of the website in the easy-to-reach area on the site, that way any user is free to explore it effortlessly.

Another way to focus on one-hand input optimization is to invest in the design and interface of the shopping cart. If you have created the design in such a way that it can be used with a single hand, you’ve truly captured your user’s heart.

Enhance the User Interface (UI)-

Another great way to gain and keep visitors to your website or an application is to have a great User Interface. To make an amazing UI, the key is placing the elements minimalistically.

It is best to keep things tidy and neat rather than have several UI elements. They tend to distract users and ultimately, they will leave faster than they came onto the website or an application. To have a more lasting impression on users, make sure to improve your UI as often as possible. You can choose to hire a Kuwait-based digital marketing agency to help you enhance your UI as well as your overall digital presence.

Effortless Payment Options-

The best way to speed up sales via your website or an application is by giving them the most effortless payment system.

Another way would be to offer to accept all types of currency from all corners of the world. By having this in place, you give clients peace of mind but also encourages them to complete their purchase rather than ignore the cart.

Make sure to also research what payment gateways are most preferred by your customers. If you can crack what is the most preferred credit or debit card or payment vendor and use that accordingly on your application or website, you’ve bagged customers.

Strengthen your Automation Tools and your AI Software-

The world of websites and applications is constantly growing to fulfill all of its user’s needs. It is quite a blessing that we live in the world of Artificial Intelligence (AI), where there are so many services out there to arm your business to cater to all of its requirements.

Once you’ve set these systems up, they analyze your visitor’s behavior patterns to acquire insights to target customers and fulfill their requirements accordingly. To enrich their website experience further, you could also you Machine Learning algorithms to examine their purchasing habits to present the products or services they would be interested in.

These are a few steps that could help enrich your website or application and boost sales.

Keep in touch with Red Berries – A digital marketing agency In Kuwait to keep yourself updated on emerging issues in Digital industry, web design and development.
If you’re looking for a website design company in Kuwait, get in touch with us. Also like us on Facebook, follow us on Twitter and Linkedin.
Act now or you will be left behind in the race.

Instagram Tests New Auto-Captions Option for Instagram Stories

Instagram is testing a new ‘Closed Captions’ sticker for IG Stories. The feature will generate automated captions for your Stories clips in a range of text formats.

An example of this was posted by Matt Navarra. Once you add the captions sticker to your story, you would then see a ‘Transcribing audio…’ prompt on your screen post which you would be able to view the text from your video, which displays in time with your speech.

The tool could provide a range of new options for brands and creators, making it easier to reach a wider audience, and ensure that their Stories are able to be understood in sound on and sound off scenarios. As you can see in the example, however, the automated captions are not perfect, so you will need to review the text. It’s not clear yet whether Instagram will provide the capacity to edit the text within the interface.

Instagram hasn’t provided a timeline for a public release, but given the advanced nature of this prototype, you can likely expect to see it launched sometime soon.

Keep in touch with Red Berries – A digital marketing agency In Kuwait to keep yourself updated on emerging issues in Digital industry, web design and development.

If you’re looking for social media marketing agency in Kuwait, get in touch with us. Also like us on Facebook, follow us on Twitter and Linkedin.

How Will AI Impact Digital Marketing of the Future in Kuwait?

Artificial Intelligence today has made a visible positive difference in how brands interact with their target consumers and how they have been handling digital marketing strategies. We are living in an environment that is rapidly going through changes every day. Hence, it has become important to be constantly aware of what is happening around us. In such an unpredictable environment, it is complicated to predict what the future holds for us. However, with the tools and techniques, we can certainly get an idea about what we might expect in the coming years.

Hence, before diving deep into the concept of artificial intelligence and how it impacts the future of digital marketing, it is essential to get our foundation strong and understand what exactly does artificial intelligence mean.

What is Artificial Intelligence?

Artificial Intelligence is the genre of computer science that creates robots acting like humans. These robot-like humans are expected to make decisions that are logical and primarily based on the data. Unlike humans, Artificial intelligence makes use of a rational and logical approach for analysis of the data. The entire exercise is done to come up with different products that help multiple sectors.

Here are some AI-related digital marketing trends that will enhance in the future:

Chatbots will become more sophisticated.

In the past, it is already evident how chatbots store multiple types of applications right from covering the customer queries to help in driving sales. Consumers today are used to the concept of chatbots and are very comfortable in interacting with them. However, we will experience that chatbots will become more sophisticated in the future because it will become challenging to distinguish between chatbots and humans. As per recent research, many customers still do not know that they are interacting with bots.

There will be a rise in voice search.

There will be another spin-off effect in the digital marketing sector due to the increased use of AI-powered assistants will be the growing demand for searches that will be spoken instead of the written ones. The data currently states that about 60% of the customers have used voice searches to find business information in the previous years, and more than half of them have been using voice search daily. It is all a matter of convenience.

The Role of AI in Digital Marketing

Customization of the User Experience
Experts suggest that personalization is the most vital area where AI breaks in. The only thing that helps keep the user coming is the ‘hassle-free and smooth’ user experience. As per the companies providing SEO services in the KUWAIT, it is possible to catch a single customers’ report through the searches, buyer persona, purchase pattern, etc., with intelligent algorithms.

Reach the Target Audience

It is cumbersome to gather the traditional customers’ database, filter it, and analyze it later. But it is not the same with AI as it penetrates deep into the data, which is easily extractable from several sources. It would help if you learned about the impact of artificial intelligence on digital marketing when running a business. It means it will open the doors to reach the target audience who can add value to your brand.

Content Curation

Besides generating the content, AI also curates it. You need to know that it is challenging to create engaging content. It takes a lot of time and energy to sift something down. The main endeavor is to create awareness so that people tend to buy your product or service.

Thus, professionals who work at digital marketing agencies in Kuwait state that AI will impact the future of digital marketing in a significant way.

Keep in touch with Red Berries – Digital Marketing Company in Kuwait to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help digital marketing in Kuwait for your business then, contact us today!. Also like us on Facebook, follow us on Twitter and LinkedIn.

How to use WordPress as a Customized CMS

Although WordPress is primarily known as a blogging platform it can be used to run a non-blog website as well. One would be intrigued by the varied uses of WordPress. If you are wondering why they Call “WordPress as a CMS, it is the WordPress administrative area that turns it into a CMS or Content Management System.

The WordPress admin area provides an approach of What You See Is What You Get editor this is similar to a small version of Microsoft Word. Without knowledge of HTML, you can make anyone add and edit content by themselves. There is a “code view” for advanced users, this provides an option where you can edit HTML code in a post, page, or article.

All you need to know about the initial settings – Permalinks and Comments

If you have the right web hosting which is capable of supporting the PHP programming language and running MySQL databases then the WordPress installation process is fairly simple. There are several settings to update once the installation is complete. in the case of a website vs a blog, I wanted to remove the comment features for betterment. It’s also essential to update the Permalink structure, as well. Permalinks are also known as pretty URLs.

Using a Static Front Page

The content page is created once the main site settings are completed. A WordPress admin area provides an option to let you specify either using the latest posts or a static page as the front page of the site. Initially, most people choose the site to use a static page for the home page.

Individual Page Templates

You can indicate separate templates to be applied to individual pages, using some extra PHP files and the page template option. By this, you can achieve to get a different page template for your home page and the rest of the pages on your website. It’s important that the home page file must be titled home.php if not it will not work.

Individual Templates For Categories and Posts, Too!

While creating pages there is a readily available page template option but the same kind of template is not available while creating the posts. If you still want to achieve creating a set template for the posts, you can use PHP scripting, by using the category ID. In this way, you can keep the sidebar and header from the portfolio page along with the individual Portfolio posts.

Putting It All Together

There are some automated features of Word Press as a CMS. It has the PHP code mentioned above to automatically list the testimonials and FAQ. For example, if one adds a new post, whenever there is a new client recommendation, it’s automatically added to the sidebar and main testimonial page. This is yet another example of exactly why developers love web design and development so much.


You can code any part of WordPress to function as per your need. WordPress runs smoothly as a CMS. What makes it great is how much freedom of control you get to have. You have access to all folders and files. If you are a quick learner or know PHP, you can make a masterpiece quickly. You can also make a theme or plugin to be installed into your WordPress. Turn plugins on and off with one click, by this, you can redesign your site with a quick and simple theme. It provides a vast amount of themes and plugins that are available for download.

User Interface

The admin section of WordPress is easy to understand and modify; you can make pages, installs, posts, and updates in a super easy manner. You can rely on the WYSIWYG editor which gives you everything that is needed to post a story to your site. You can schedule it for another day or publish a post on the same day. You can establish password protection for a page or allow commenting on your site. It’s all displayed with a pleasing user interface.


WordPress has many features including a template system and a plugin architecture. WordPress permits you to build any kind of site because it’s too versatile. The advantage of WordPress as a CMS is a way to add audio, content, videos, images, audio, etc. to your site; Use plugins that will instantly give you a theme or social sharing, which will instantly give you a nice-looking site.

Keep in touch with Red Berries – A digital marketing agency In Kuwait to keep yourself updated on emerging issues in Digital industry, web design and development.
If you’re looking for WordPress website development agency in Kuwait get in touch with us. Also like us on Facebook, follow us on Twitter and LinkedIn.

How to Execute a Link Building Strategy

There are several factors that you need for a link-building strategy to work. Starting from people, the process to tactics and measurements. Each of which is explained in detail to ensure you meet your objectives while executing a link-building strategy.

Main elements for effective link building?

The construction of links produces the best outcomes and effects. You need to note when planning an internal link-building approach not all links are identical and that there are primary factors that move success forward. More the effort you would take to get the right links, the more effective you’ll receive the output. Here are some of the main components you need to work on that make up an excellent relationship-building plan to help you understand what a superb connection profile looks like


The most important ingredient for success is hiring the right people. Only when you have reliable people to help with the execution, the planned strategy would be great if not it will be a failure. Link development naturally comes with a ton of rejections. When you hire people do not fail to ask about a time when they have experienced rejection, and how have they overcome that challenge? It’s probably not the best position for them if they can’t take rejection.

Steps involved in a successful link development

  • An established process
  • Good content team
  • Diversity of tactics
  • Key measuring techniques
  • The right people to execute the campaign


The first thing to do is to establish a process at the start. This will help in important areas such as client onboarding, content creation, and reporting.

Many of these opportunities will never be found if work is not done in an efficient manner, for which you need solid processes in place. To understand what could have been done better revisit the processes after every campaign. These are called, “retrospective meetings” it helps to find areas for improvement.

When your goal is to achieve long-term success of your link development campaign, there are three main reasons you need to consider as the link strategy:

  • Understand how the competition is earning the links
  • To build links, what are the existing linkable assets that can be leveraged
  • Understand what content has to be created to build links in the future

Without a strategic vision do not start a link development campaign because there’s so much that goes into the process that doesn’t meet the eye while a link is developed.


A well-done strategy should have the best opportunity to place organic backlinks. It should spark ideas on new content to create and also identify gaps in your content library. It’s critical to consider the customer journey while crafting the content. Your content should always provide the information that solves their challenge and be useful for your audience.


A wide array of KPIs, include quality metrics, outreach and, industry averages. This helps us understand how the campaign is performing.

Decide what the most important KPIs are to be tracked:

  • Organic traffic growth?
  • Backlink growth?
  • (DA) Domain Authority improvement?
  • Keyword footprint growth?
  • Page 1 keyword growth?
  • All the above?

Take a record of baseline metrics at the start of the engagement. It is an important part of continuous improvement.

How important is link building for SEO?

Link building is so important because a large portion of your SEO campaigns capital would reap the benefit if done right.

Ensure that you place a heavy emphasis on internal link building for the following reasons:

(a) You will be rated high on Google and other search engines

(b) Google can find new sites quicker that links to your blog

(c) You’ll enjoy enhanced trustworthiness and reputation

(d) You will increase the traffic to your web page


It would be great if you had a website to create links before constructing links. Often, it would be led to the website’s home page. However, there are connections established to specialized such as analysis study, a blog post, graph, or, tool. These connections are usually built before building any campaign. It is complicated to build links to low-value web pages.

Keep in touch with Red Berries – A digital marketing agency In Kuwait to keep yourself updated on emerging issues in Digital industry, web design and development.

If you’re looking for SEO agency in Kuwait get in touch with us. Also like us on Facebook, follow us on Twitter and Linkedin.

How Blockchain is disrupting the world

In order to know how blockchain is disrupting the world, one needs to know what is blockchain. It sounds complicated, but its core concept is really simple. A blockchain is a type of database, it is a collection of information that is stored electronically on a cloud or computer system.

Blockchain is one type of a specific database. The way it stores information is how it differs from a typical database. A blockchain collects information or data together in groups, these are also known as blocks, and they hold sets of information. Each block has certain storage capacities and, once it is filled, they are chained onto the previously filled block, thus forming a chain of data known as the “blockchain.” Any new information that has to be added is compiled into a newly formed block which then will also be added to the chain once filled.

The main reason blockchain seems to be disrupting the world is because it is breaking the current scenario of data management. Most of the data management follows a centralized system. Blockchain technology depends on decentralized concepts, entirely against the current centralized system.

Usage of blockchain in various fields

Financial transactions, Public administration, Data management, Tourism are few such areas, in which Blockchain is implemented gradually. One can aim to improve transparency in administration. It’s highly used to increase security for financial transactions and data management. It aims to the reduction of cost and improved efficiency.

Why Blockchain is considered to be disrupting the world

Blockchain creates a secure and trustable ecosystem that works automatically. It avoids the threats of fake transactions or documents. It puts an end to sectors where pyramidal and hierarchical organizations are no longer needed. Since it is decentralized, nobody owns the network, hence the network acts as the supreme authority.

Benefits of blockchain

  • Reduction of costs,
  • Reduction of paperwork,
  • Highly trusted and
  • Provides maximum security.

Certain industries disrupted by blockchain

Finance Industry

Bitcoin has a very strong brand in the digital currency space. It is one of the best-known applications of blockchain technology. This technology provides Bitcoin, with a verifiable ledger of transactions. The best part of the blockchain is to provide security to the ledger. Hence blockchain does not permit any middlemen nor banks to take full control of digital money. Every block in the blockchain is distributed to various people of the network thus the control does not exist to one sole proprietor or a firm.

Music Industry

The music industry is trying to transform with blockchain technology. It can be used for music streaming. It is used to ensure musicians are paid fairly and quickly for streams and sales of their work. The blockchain increases transparency. This would be beneficial for artists to see into the process of splitting royalties. This will avoid the publishers and record labels who were to hold the royalties before giving them to artists so far. This is possible only because of blockchain technology.

Fighting counterfeits

This revolutionary technology has been developed to build an anti-counterfeit solution. It brings transparency from the blockchain to supply chains. It can verify diverted goods, counterfeit products, fraudulent transactions, and stolen merchandise. Some of the best solutions used to fight counterfeits will include pharmaceuticals, luxury items, diamonds, and electronics.


Blockchain technology helps to distribute ownership. Blockchain is used for data management and record-keeping for businesses and governments.

  • Money is secured by the financial records
  • Property is secured by real estate records
  • Credit and identities are secured by the citizen records

If all this information exists in a centralized location these records can be hacked or maliciously changed. With blockchain technology, all the information is distributed rather than having it be centralized. Hence it makes it impossible to hack a distributed network. This is one of the blockchain’s greatest benefits.

Blockchain Technology is Disrupting the Fight against COVID-19

One of the most important strategies to rein in the spread of coronavirus infection is contact tracing. That is to track and isolate the close contacts of infected individuals. Many countries, including Germany, South Korea, Norway, and Singapore, have developed contact tracing applications to control the outbreak; Its effectiveness may be riddled with the challenge of data breaching and insecurity.

Blockchain technology collects information from contacts without identifying them. This system does not expose any personal identifiers; this is achieved by the use of a digital fingerprint or key to label each patient.

The Automotive Industry

Third parties such as Car Insurance providers and other TPAs often involved during the lifetime of a vehicle. This is especially true for cars used for business purposes. The blockchain can access information related to a vehicle that is needed by these third-party services. Blockchain systems coordinate shared rides, identify vehicle owners, check the ownership of vehicles, auto insurance, vehicle recall optimization, ownership transfer, and identification of auto parts.

By controlling the core properties of blockchain technology, including the transparency of transactions, the immutability of data, and data security, public health agencies and governments can address many problems, taking the world several steps ahead and heightening the global economy back to normalcy.

Keep in touch with Red Berries – Digital Marketing Company in Kuwait to keep yourself updated on emerging issues in the Digital industry. If you have any questions, require any help in digital marketing services Kuwait for your business or website then, contact us today!. Also like us on Facebook, follow us on Twitter and LinkedIn.