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Google pla's -<\/strong> These ads are generated using your Google Merchant Center data feed.
\nGoogle Product Listing Ads (Google pla's) are gaining popularity. This is since PLAs are visually appealing, informative, and attract eager shoppers. Overall, spending on Google Shopping Ads increased by 38% in 2020. If you want to learn more about Google pla's and how to use them in your SEM strategy, we've put together a quick guide to help you get started.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n
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Showcase Ads - <\/strong>Products are grouped to present your brand to potential customers. Google suggests displaying all your products and then narrowing your advertised catalog based on the results.<\/p>\n<\/div>\n<\/div><\/div><\/div>\n
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Local Inventory Ads -<\/strong> These ads use your local inventory data feed to direct visitors to your local shop.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>